1.
Participatory
Posts and
Gamification:
5 Ways to
Increase Social
Engagement on
Facebook

2.
Table of Contents:
The “This vs. That” Post1
2 Trivia Questions
Polls3
Story Sharing4
Socially Shareable Games5

3.
The “This vs. That”
Post
1

4.
“This vs. That”
1
Get people participating with your
brand, by asking for their opinion.
2
3
Set up simple two choice posts to
increase engagement and spread
your brand.
Make your choices brand related,
emotionally engaging, and even
controversial to get the greatest
participation rates.
example from M&M’s Facebook
Key takeaways:

5.
Trivia Questions2

6.
Trivia
1
Trivia questions can challenge
your Fans, and make them want
to participate with you.
2
3
Keep your trivia facts both related
to your brand -
and relevant to your consumer.
Have fun with your trivial pursuits
as you educate your market about
your brand and products. example from Intel’s Facebook
Key takeaways:

7.
Polls3

8.
Polls
1
Get participation on Facebook
my making simple poll
questions.
2
3
Make your poll questions
timely.
Use visuals, too, by turning
your polls into vote contests.
Visuals increase your
engagement rates.
example from Target’s Facebook
Key takeaways:
vote contest example from wishpond

9.
Story Sharing4

10.
Story Sharing
1
Increase brand loyalty by
creating a story hub. Make
an essay contest.
2
3
Give your Fans motivation
to write a great story,
related to your brand.
Include a vote, or social sharing popularity rank, to get your
brand spread to friends of participants too.
example from Volkswagen’s Facebook
Key takeaways:

11.
Socially Shareable Games5

12.
Socially Shareable Games
1
Use online participatory
mini-games to increase
brand loyalty.
2
3
Make your games easy to
share through Facebook.
Keep your games related
to your brand or products.
example from Storage Wars’ Facebook
Key takeaways:
example from Buffalo Wild Wings

13.
Thank you for viewing!
Check out blog.wishpond.com for more!
Wishpond makes it easy to run interactive
social media marketing campaigns.
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