“This vs. That”
Get people participating with your
brand, by asking for their opinion.
Set up simple two choice posts to
increase engagement and spread
Make your choices brand related,
emotionally engaging, and even
controversial to get the greatest
example from M&M’s Facebook
Trivia questions can challenge
your Fans, and make them want
to participate with you.
Keep your trivia facts both related
to your brand -
and relevant to your consumer.
Have fun with your trivial pursuits
as you educate your market about
your brand and products. example from Intel’s Facebook
Get participation on Facebook
my making simple poll
Make your poll questions
Use visuals, too, by turning
your polls into vote contests.
Visuals increase your
example from Target’s Facebook
vote contest example from wishpond
Increase brand loyalty by
creating a story hub. Make
an essay contest.
Give your Fans motivation
to write a great story,
related to your brand.
Include a vote, or social sharing popularity rank, to get your
brand spread to friends of participants too.
example from Volkswagen’s Facebook
Socially Shareable Games
Use online participatory
mini-games to increase
Make your games easy to
share through Facebook.
Keep your games related
to your brand or products.
example from Storage Wars’ Facebook
example from Buffalo Wild Wings
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Wishpond makes it easy to run interactive
social media marketing campaigns.
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