You've heard the term,
perhaps you even
identify as a growth
hacker. But who are the
essential members of a
kickass growth hacking
team? And why are they
As with any great team, the most
important component is the person
who puts it all together. The growth
hacking manager runs brainstorming
sessions, ensures the fast-paced
schedule holds together and should be
the final voice for strategy
Some tests or strategies simply
cannot be done without coding ability
(and it's usually the ones that can't
which are the most impactful).
If possible, the best strategy for any
kickass growth hacking team is to
appoint one of your developers as the
Data-Drivers are the math behind the
machine. They live for graphs that
move up and to the right, and
maintain your A/B tests. They need a
background in both analytics and
coding and work closely with every
person within the growth hacking
UX experts work to determine if a
proposed test will result in a good
experience for users or site visitors.
UX needs to be familiar with each and
every user-flow and buyer journey,
and able to say yay or nay to a
proposed strategy with confidence and
Designers take ideas and strategies and
bring them to life. They take a scrawled
sentence on a whiteboard and make it
an optimized pricing page.
It's the responsibility of everyone to
brainstorm, the designers to create a
blueprint, and the rest of the team to
make it a reality.
An idea is only as good as your ability
to communicate it. The best ideas fall
down if users or site visitors don't
understand the brilliance of them.
A great copywriter + a great designer =
a strong foundation for developers, UX
experts, data-drivers and the entire
team to succeed.
Salespeople are the proof in the
growth hacking pudding.
If your growth funnels are in check
then salespeople will love you. If not,
you'll hear from them.
Salespeople also give a team valuable
insight into your customers...
What do we
need to know
about them to
Who are your customers, really?
What do they want?
To incorporate your growth hacking strategies into
one place, including A/B testing, funnel
optimization and marketing automation...
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