Agencies give advice on how to bring the value of videos to their clients.

1. How to Do Video for Clients When
Your Agency Doesn’t Do Video
WISTIAFEST 2016 AGENCY TRACK
#WistiaFest / @wistia

2. #WistiaFest / @twitter-handle
Jeff Kahsen
Senior Director of
Strategic Partnerships
Animoto

3. Making it easy to get started
with video marketing
Jeff Kahsen @ Animoto
featuring Social Sidekick
#WistiaFest / @animoto

4. #WistiaFest / @animoto
2007 - Consumer-focused product launch
“We make it easy it easy to create great videos
of your life.”
2014 - Growth in Business Video
“We make it easy to create powerful,
professional videos.”
2016 - Increased Focus on Marketing Video
“The easy way to get started with video
marketing.”

5. #WistiaFest / @animoto
http://www.socialsidekickmedia.com/
Theresa
Pittius
Cassie
Galasetti

6. #WistiaFest / @animoto
• Started in print advertising
• Looking to unlock additional ad spend from
customers
• Quickly realized that offering digital services kept
customers engaged between print issues
• Launched local digital marketing agency shortly
thereafter

7. #WistiaFest / @animoto
Social Sidekick meets Animoto
• Knew video was critical but didn’t want to dive in too deep off the
bat
• Quickly created sample videos without much risk or extra
investment
• Simply used photos from the advertisers’ websites and social
pages
• Added photos/short video clips that she took with her mobile
device during a recent client visit
• Tailored with text for each use case

8. #WistiaFest / @animoto

9. #WistiaFest / @animoto

10. #WistiaFest / @animoto

11. #WistiaFest / @animoto
Company Introduction Product Overview
Event Invitations/Recaps Seasonal/Promotional
Content Marketing
Behind the Scenes

12. #WistiaFest / @animoto
Social Sidekick results & feedback
• Posting videos to Facebook
provided quick wins and
established credibility with video
advertising
• 20 minutes to create the video
plus $100 boost resulted in
• 13k views, 200+ likes and 28
shares
• Rave reviews
• New customer leads

13. #WistiaFest / @animoto
THERESA PITTIUS, CO-FOUNDER SOCIAL SIDEKICK
“I’m not a video editor by any
stretch. Animoto let me expand
my service portfolio into video
marketing without a huge
investment of time or money.”

14. THANK YOU
#WistiaFest / @animoto

15. #WistiaFest / @twitter-handle
Chris Handy
CEO
ThinkHandy

16. You may not be
Steven Spielberg
But you can be Robert Evans….
#WistiaFest / @handythinks

17. #WistiaFest / @handythinks
ROBERT EVANS, Legendary Hollywood Producer
“When a director hires a producer, you're in deep
shit. A director needs a boss, not a yes man.”

18. #WistiaFest / @handythinks
Producer,
Director, Crew
A videographer may fill all
of these roles, but our
team works differently.
Us: Producer
Rush: Director/Creative
Dave: Crew/Editing
How we
work with
our crew

19. #WistiaFest / @handythinks
Dave
Rush

20. The Shoot ≠ The Edit
These should be planned together, but aren’t tied together.
#WistiaFest / @handythinks

21. #WistiaFest / @handythinks
Assemble Possible Futures
for the Edit During the Shoot
• Clips for every Segment
• Social Media
• Website
• Email
• Events
• Trade Shows

22. High Quality ≠ High Cost
It’s about attention to what matters to audience.
#WistiaFest / @handythinks

23. #WistiaFest / @handythinks
Focus on Takeaways

24. Discover the
Characters
Make your client’s employees and customers the stars of the show.
#WistiaFest / @handythinks

25. #WistiaFest / @handythinks

26. #WistiaFest / @handythinks
Close the Deal

27. #WistiaFest / @handythinks
Production
Expectation
Evergreen
Small
Temporal
Longevity of Topic
Audience Segment Size
How to Determine When to Go Big on Production
All

28. #WistiaFest / @handythinks
ROBERT EVANS
“In every place there are 100 people who can say
no and only one person who can say yes. You have
to get a good piece of material to the right person.”

29. THANK YOU
#WistiaFest / @handythinks

30. #WistiaFest / @twitter-handle
Darren Halbig
Executive Creative Director
Element Three

31. Why the Hell Would We Want
to Bring Video In-House?
Darren Halbig / Executive Creative Director / Element Three
Indianapolis, Indiana
#WistiaFest / @elementthree

32. #WistiaFest / @elementthree
A little bit about me
• 22 years of agency
experience
• Played every role in the
creative department
• Worked in B2B and B2C
agencies
• 6 years working for the
third-largest agency
network in the world

33. $50k - 1m
Budgets
#WistiaFest / @elementthree

34. #WistiaFest / @elementthree
Where I am now
• Founded in 2005
• 47 people
• $6m in revenue
• Brand / Strategy /
Creative
• Hubspot and Wista
Partner

35. #WistiaFest / @elementthree

36. $0
2014
#WistiaFest / @elementthree

37. #WistiaFest / @elementthree
Why the Hell Would We Want
to Bring Video In-House?

38. $150k
2015
#WistiaFest / @elementthree

39. #WistiaFest / @elementthree
Should We Bring
Video In-House?

40. $300k+
in the first 6 months of 2016
#WistiaFest / @elementthree

41. #WistiaFest / @elementthree
How Do We Bring
Video In-House?

42. #WistiaFest / @elementthree
Pros
• New revenue stream
• Expand capabilities
• Deeper strategic offerings
• Meet agency needs

43. #WistiaFest / @elementthree
Cons
• Cost
• Finding the right person
• Quality
• Introducing a new process

44. $300k+
In the end, it came back to this
#WistiaFest / @elementthree

45. We knew how to sell it.
#WistiaFest / @elementthree

46. We knew how to price it.
#WistiaFest / @elementthree

47. We knew how to build
strategy around it.
#WistiaFest / @elementthree

48. #WistiaFest / @elementthree
But we didn’t know
where to find the talent.

49. #WistiaFest / @elementthree

50. #WistiaFest / @elementthree
Chris
Trevor
Dee Dee

51. #WistiaFest / @twitter-handle

52. #WistiaFest / @twitter-handle

53. #WistiaFest / @elementthree
June 1, 2016

54. #WistiaFest / @elementthree
THANK YOU

55. #WistiaFest / @twitter-handle
Kathleen Booth
CEO
Quintain

56. #WistiaFest / @workmommywork
Scaling Up In-House
Video Production Talent
Kathleen Booth
Quintain Marketing

57. #WistiaFest / @workmommywork
• 12 person agency based in Annapolis, MD
• HubSpot platinum agency partner and
Wistia agency partner
• Primary services include web design,
inbound marketing, promotional
marketing and sales consulting
A little about us

58. #WistiaFest / @workmommywork
• Balancing agency growth with cash flow
• Delivering award-worthy results to our clients
• Sourcing experienced talent
• Differentiating ourselves from other agencies
Our top challenges
Sound familiar?

59. #WistiaFest / @workmommywork
“Delegate or outsource everything except
the stuff you’re awesome at. It allows you
to focus on the tasks you’re amazing at.”
- Cameron Herold

60. #WistiaFest / @workmommywork
How to hire in-house video talent
ahead of demand (and cash flow)?
The Challenge:

61. #WistiaFest / @workmommywork
(ahem, answer to our prayers)
Meet Liz, our Freelance Digital
Media Director
Our solution

62. #WistiaFest / @workmommywork
• Art direction
• Scripting and concepting
• Production crews
• Editing
• Models
• Makeup artists
• Wardrobe and props
• Location scouting
Single point of contact

63. #WistiaFest / @workmommywork

64. #WistiaFest / @workmommywork
• Corporate intro video for website redesign
• Motion graphics for software demo
• Employee and customer testimonials
• Video case study
• Educational and training videos
… and that’s just in the first few months!
Initial projects

65. #WistiaFest / @workmommywork
THANK YOU

66. #WistiaFest / @wistia
ASK ‘EM ANYTHING!
Questions?

67. #WistiaFest / @wistia
What is your agency’s
approach to doing video?

68. #WistiaFest / @wistia
Agency Partner Happy
Hour
TAMO BAR LOFT, SEAPORT HOTEL