How tackling a nation-wide challenge was made possible through deep immersion, machine intelligence and designing with people.

1. Portuguese Government
Academy for Design Innovation Management - Conference 2019
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Designing
a coherent land
registration system
for rural Portugal

2. 2017Rural land management
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3. 2017
1926
Rural land management
A century old
problem
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4. The Portuguese
Government
created BUPi.
A pilot program that aims to simplify
the registration and the identification of
location + shape + owners of rural properties.
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5. The Portuguese
Government
created BUPi.
A pilot program that aims to over-simplify
the registration and the identification of
location + shape + owners of rural properties.
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6. Our challenge
How do we mobilize
the local population?
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7. We moved
to Penela
for a month.
Photo by Carlos Luis M C da Cruz
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8. We
explored
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9. We
explored
interviewed
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10. We
explored
interviewed
co-created
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11. We
explored
interviewed
co-created
prototyped
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12. We
explored
interviewed
co-created
prototyped
tested
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13. We identified
4challenges:
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14. 1Unstructured
and complex
communication
between all
stakeholders.
2Unrealistic goals,
set from a far.
3Registration
was the main goal,
although not the
decisive factor.
4The technicians
were the limiting
step and a scarce
resource.
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15. 1Unstructured
and complex
communication
between all
stakeholders.
2Unrealistic goals,
set from a far.
3Registration
was the main goal,
although not the
decisive factor.
4The technicians
were the limiting
step and a scarce
resource.
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16. 1Unstructured
and complex
communication
between all
stakeholders.
2Unrealistic goals,
set from a far.
3Registration
was the main goal,
although not the
decisive factor.
4The technicians
were the limiting
step and a scarce
resource.
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17. 1Unstructured
and complex
communication
between all
stakeholders.
2Unrealistic goals,
set from a far.
3Registration
was the main goal,
although not the
decisive factor.
4The technicians
were the limiting
step and a scarce
resource.
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18. Service counters
decentralisation.
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19. Highly targeted
communication.
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20. small
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There was only one
problem

21. Daily rate needed
January End of the pilot program
Daily rate as of
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22. Daily rate needed
January End of the pilot program
Daily rate as of
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23. Daily rate needed
January End of the pilot program
Daily rate as of
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24. Daily rate needed
January End of the pilot program
Daily rate as of
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25. Daily rate needed
January End of the pilot program
Daily rate as of
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26. We needed something else.
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27. Instead of
asking owners
to identify their
properties,
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28. with-company.com
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Instead of
asking owners
to identify their
properties,
we designed
a concept for
an algorithm
that could do
it for them.
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29. Registers
Tax
data
Local
topography
Local forest
associations Agriculture
institutes
How?
We mapped
several sources
of data.
Other Military
maps
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30. N
S
EW
Road
Nº 12312
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How?
We put the
pieces together
by hand

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Results
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32. From January to October,
the number of identified properties
went from
2% to 47%.
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33. The algorithm helped us
identify the location of
all rural
properties
inside the 10 municipalities.
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34. The new mobilisation strategy
generated
45 000
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individual counter bookings
that couldn’t be fulfilled

35. with-company.com
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Learnings
and Principles
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36. with-company.com
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We know them by their names.
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Design
from
people

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We started at the fringe
of the project, but, by learning how
to work with everyone involved,
ended up designing a new vision
for it.
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Work
the middle
Registers
Tax
data
Local
topography
Local forest
associations Agriculture
funding institute
Other Military
maps

38. JUN 2019
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Francisco
Full Stack Designer
PT
Tiago
Strategic Designer
PT
Lena
Anthropologist
AT
Marta
Anthropologist
PT
Rui
Strategic Designer
PT
Sofia
UX Designer and Researcher
PT
Ayuso
Visual Designer
and Illustrator
PT
Klemen
Motion and UX Designer
SL
Henrique
Creative Strategist
BR
Juliana
Brand and Design Strategist
BR
Maria
Multidisciplinary
Designer
PT
Rita
Psychologist
PT
Luis
Writer and Musician
PT
Miguel
Strategist
PT
Thomas
Product Designer
UK
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39. www.with-company.com
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