With Company Strategic Design Consultancy
www.with-company.com all rights reserved WHAT IS PROTOTYPING?

“Designers don't just dream, they
do.” Warren Berger With Company Strategic Design Consultancy www.with-company.com all rights reserved

Problem Space Solution Space Adaptado
do modelo DD da Standford DSchool - HPI Academy • Team Building • Avaliação do Problema • Criação de base comum de entendimento • Redifinição do problema • Planeamento Pesquisa • Pesquisa de campo • Identificar necessidades • Explorar contextos • Entender stakeholders • Recolher descobertas • Analisar dados de pesquisa • Criar significado • Mapear perfis de utilizador (personas) • Identificar oportunidades • Definir princípios de design • Gerar ideias/ hipóteses • Criar cenários • Mudar perspectiva • Considerar constrangimentos • Priorizar e decidir • Tangibilizar ideias • Criar e experimentar • Antecipar potenciais falhas como forma de aprender e melhorar • Validar solução com utilizadores • Recolher feedback • Iterar e desenvolver soluções With Company Strategic Design Consultancy www.with-company.com all rights reserved

Problem Space Solution Space Adaptado
do modelo DD da Standford DSchool - HPI Academy • Team Building • Avaliação do Problema • Criação de base comum de entendimento • Redifinição do problema • Planeamento Pesquisa • Pesquisa de campo • Identificar necessidades • Explorar contextos • Entender stakeholders • Recolher descobertas • Analisar dados de pesquisa • Criar significado • Mapear perfis de utilizador (personas) • Identificar oportunidades • Definir princípios de design • Gerar ideias/ hipóteses • Criar cenários • Mudar perspectiva • Considerar constrangimentos • Priorizar e decidir • Tangibilizar ideias • Criar e experimentar • Antecipar potenciais falhas como forma de aprender e melhorar • Validar solução com utilizadores • Recolher feedback • Iterar e desenvolver soluções With Company Strategic Design Consultancy www.with-company.com all rights reserved

Prototyping is not alone Testing
and ideation are linked with prototyping and can assure you more efficient results. The process is important. With Company Strategic Design Consultancy www.with-company.com all rights reserved

It’s all about making ideas
tangible You have to do it so you can really “feel” the results. With Company Strategic Design Consultancy www.with-company.com all rights reserved

If prototypes aren’t failing, they
aren’t pushing far enough Iterate and make it better. They will save you time and money. With Company Strategic Design Consultancy www.with-company.com all rights reserved

It’s about connecting users It’s
made to test other peoples’ reactions, and to help gain insights into what your idea means to your users. With Company Strategic Design Consultancy www.with-company.com all rights reserved

Can (re)define the problem Most
of the times the problem is already settled but building it makes it rethink some settled ideas. With Company Strategic Design Consultancy www.with-company.com all rights reserved

With Company Strategic Design Consultancy
www.with-company.com all rights reserved PROTOTYPES

With Company Strategic Design Consultancy
www.with-company.com all rights reserved PAPER PROTOTYPE mimi hearing technologies https://saywhatproject.wordpress.com/

With Company Strategic Design Consultancy
www.with-company.com all rights reserved josé de mello saúde SPACE PROTOTYPE

With Company Strategic Design Consultancy
www.with-company.com all rights reserved peixaria centenária http://www.peixariacentenaria.pt/ ROLE PLAY

With Company Strategic Design Consultancy
www.with-company.com all rights reserved mimi hearing technologies https://saywhatproject.wordpress.com/ STORYBOARD

With Company Strategic Design Consultancy
www.with-company.com all rights reserved DefineLisboa http://definelisboa.pt/ DIGITAL PROTOTYPE

With Company Strategic Design Consultancy
www.with-company.com all rights reserved DIGITAL PROTOTYPE balsamiq proto.io popapp

MORE EXAMPLES? With Company Strategic
Design Consultancy www.with-company.com all rights reserved

With Company Strategic Design Consultancy
www.with-company.com all rights reserved WEBSITE HOMEPAGE Prototyping with papercardboard

BRAND POSITIONING Fast design with
Photoshop With Company Strategic Design Consultancy www.with-company.com all rights reserved

With Company Strategic Design Consultancy
www.with-company.com all rights reserved APP/FEATURE Prototyping with an existing tool

With Company Strategic Design Consultancy
www.with-company.com all rights reserved mimi hearing technologies https://saywhatproject.wordpress.com/ BRAND Logotype prototype

With Company Strategic Design Consultancy
www.with-company.com all rights reserved Banking Industry UX/UI Idea prototype

With Company Strategic Design Consultancy
www.with-company.com all rights reserved landing . jobs http://with-company.com/work/a-startup-that-aims-for-more/ PRODUCT Idea prototype

With Company Strategic Design Consultancy
www.with-company.com all rights reserved ciência viva - pavilhão do conhecimento http://with-company.com/work/the-science-of-branding/ ARCHITECTURE Mini Paper Prototype

With Company Strategic Design Consultancy
www.with-company.com all rights reserved tekever http://with-company.com/work/flying-over-a-genius-nest/ BRAND ARCHITECTURE FRAMEWORK Lo-fi prototype

BRAND ARCHITECTURE FRAMEWORK Hi-fi prototype
With Company Strategic Design Consultancy www.with-company.com all rights reserved

With Company Strategic Design Consultancy
www.with-company.com all rights reserved peixaria centenária http://with-company.com/work/swimming-against-all-odds/ POSTER / GRAPHIC DESIGN Lo-fi layout prototype

With Company Strategic Design Consultancy
www.with-company.com all rights reserved POSTER / GRAPHIC DESIGN Hi-fi layout prototype

With Company Strategic Design Consultancy
www.with-company.com all rights reserved boa boa http://www.boaboa.pt/ BRAND CONCEPT “Handy” prototype

With Company Strategic Design Consultancy
www.with-company.com all rights reserved Now you know the basics...

With Company Strategic Design Consultancy
www.with-company.com all rights reserved ...this is what you should bear in mind.

It’s mainly about function. Not
aesthetics. With Company Strategic Design Consultancy www.with-company.com all rights reserved

Three is better than one.
Join your team! With Company Strategic Design Consultancy www.with-company.com all rights reserved

There is no right or
wrong way. Just be creative! With Company Strategic Design Consultancy www.with-company.com all rights reserved

It’s a matter of attitude!
With Company Strategic Design Consultancy www.with-company.com all rights reserved

...and we do things this
way not just to be different, but because we want our results to be With Company Strategic Design Consultancy www.with-company.com all rights reserved

www.with-company.com Rui Quinta rui@with-company.com Matilde
Horta matilde@with-company.com Thank you! With Company Strategic Design Consultancy www.with-company.com all rights reserved