A talk about death, healthy ageing and active living, anxiety and existence, about managing risk and managing health, micromort and microlife, about the human condition and the power of decisions, about the man made machine.

1. Impact Hub Lisbon
Old is gold
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The age
of ageing
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Old is gold
Impact Hub Lisbon
July 27 - 2019

2. “All stories begin in our endings:
we invent them because we die”.
To be a machine
Mark O’Connell
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3. Designer
Strategist
Rui Quinta
Entrepreneur
Fishmonger
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4. Apply: Face App
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5. Rui Quinta
Designer
Strategist Entrepreneur
Fishmonger
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6. Me
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7. Me 47 years in time
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8. Grandpa
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9. Grandpa 10 days ago
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10. He is probably cooking
some mackerel back home
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11. I’m investing 30m of my
time to be here with you
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12. and why am I
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13. and why am I
here?
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14. Alice & José
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15. Coffee & Sugar
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16. Walk & Bike
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17. Sleep & Eat
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18. Anxiety & Shit
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19. Life &
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20. Life & Death
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21. Hello everyone!
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22. Meet death.
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23. Meet death.
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24. The prospect
of death
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Could be: The truth of life. Why we hate it so much.

25. “The unconscious does not know death”.
Freud
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26. If we switch off,
we die
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27. “we like to be reminded that our central calling,
our main task on this planet, is the heroic”.
The Denial of Death
Ernest Becker
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28. Yes we can(not) be heroes
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Many kids don’t know who the Beatles are

29. “Every child borrows power from adults and creates a
personality by interjecting the qualities of the godlike being.
If I’m like my all-powerful father I will not die”.
The Denial of Death (Foreword)
Sam Keen
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30. The man made God.
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31. “An increasing number of careful studies on how the actual fear of death
develops in the child agree fairly well that the child has no knowledge of
death until the age of three to five. How could he? It is too abstract an idea,
too removed from his experience. He lives in a world that is full of living,
acting things, responding to him, amusing him, feeding him. It doesn’t know
what it means for life to disappear forever, nor theorise where it would go.
Only gradually does he recognise that there is a thing called death that
takes some people away forever; very reluctantly it comes to admit that it
sooner or later takes everyone away, but this gradual realisation of the
inevitability of death can take up until the ninth or tenth year.”
The Denial of Death
Ernest Becker
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32. Some studies say
age 4 to 5
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33. “One of the crucial projects of a person’s life, of true
maturity, is to resign oneself to the process of ageing.
It is important for the person gradually to assimilate his
true age, to stop protesting his youth, pretending that
there is no end to his life.”
Death and the Mid-Life Crisis
Eliot Jacques
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34. Seniors playing kids.
Kids playing seniors.
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35. The age
of ageing
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36. When was the first time you
realized you’re getting old?
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37. Well you’re not
the only one
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38. Impact Hub Lisbon
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39. The first time
I thought I was
getting old:
69 + 32 Responses
Personal Facebook + Prototyping for Empathy Survey
20-29y
30-39y
40-49y
> 50y
> RANDOM
STUFF0-19y
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40. So, when do we actually
start getting old?
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41. Any guesses?!
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42. When we’re born
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43. Then we realise it
Meaning: “Oh shit it’s real”
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44. and find ways to deal with it
Meaning: “I better start doing something about it”
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45. Transformative
Strategies
Doing Things VS Doing Nothing
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46. Impact Hub Lisbon
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Walk. Bike. Play Tennis.
Hike. Climb a Mountain.
Become a Marathonist.
Find a Personal Trainer.

47. Walk. Bike. Play Tennis.
Hike. Climb a Mountain.
Become a Marathonist.
Find a Personal Trainer.
Sleep Well.
Eat Consciously.
Find Nature. Breathe.
Meditate. Take time.
Do Nothing
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48. MindBody
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Walk. Bike. Play Tennis.
Hike. Climb a Mountain.
Become a Marathonist.
Find a Personal Trainer.
Sleep Well.
Eat Consciously.
Find Nature. Breathe.
Meditate. Take time.
Do Nothing

49. connect
with
oneself
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50. Impact Hub Lisbon
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connect
with
others

51. Sounds familiar?
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Meaning: “My mother is 65 and she’s doing exactly the same”

52. 20 years 65 years
Healthy Living Healthy Ageing
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53. Impact Hub Lisbon
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54. Is it finitude
the common driver?
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55. Are there other strategies
to deal with it?
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56. One way to relativize
death is…
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57. One way to relativize
death is…to age!
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58. “…people in their 60s reported less death anxiety than
both people in middle age (35 to 50 years) and young
adults (18 to 25 years).”
Source: https://theconversation.com
Jonathan Jong
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59. Reducing anxiety
by natural causes
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Meaning: “LOL”

60. Another way is to relativize…
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61. Existence
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62. Let’s do it
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63. OLD IS GOLD
IMPACT HUB LISBON
THE AGE
OF AGEING
WITH-COMPANY.COM
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Impact Hub Lisbon
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64. OLD IS GOLD
IMPACT HUB LISBON
THE AGE
OF AGEING
WITH-COMPANY.COM
® ALL RIGHTS RESERVED
Impact Hub Lisbon
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Can you see it?

65. OLD IS GOLD
IMPACT HUB LISBON
THE AGE
OF AGEING
WITH-COMPANY.COM
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Can you see it?
You’re in it

66. Let’s put the numbers
in perspective
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67. 4.28 billion years
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68. 4.28 billion years Since we had the first sign
of life on the planet
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69. 4.28 billion years
15 million years
Since we had the first sign
of life on the planet
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70. 4.28 billion years
15 million years
Since we had the first sign
of life on the planet
Since the first hominids
walked the earth
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71. 1
7,2
108
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72. 1
7,2
108
You
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73. 1
7,2
108
You b. people on
this planet
today
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74. 1
7,2
108
You b. people on
this planet
today
b. people
died already
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75. I don’t want to make you feel
insignificant
Meaning: #sorrynotsorry
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76. I just want you to enjoy life
as much as you can
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77. “Whatever we believe, life and death are unquestionably
inextricably bound parts of the same continuum. One does
not, and cannot, exist without the other and, no matter
how much modern medicine strives to intervene, death will
ultimately prevail. Since there is no way we can ultimately
prevent it, perhaps our time would be better spent
focusing on improving and savouring the period between
our birth and our death: our life.”
All That Remains
Sue Black
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78. Let’s see - more or less -
how much time
we have left
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79. www.death-clock.org
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80. Am I
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?!

81. It’s gonna get worse before
it gets better.
Like everything in life :)
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82. Ok, so we can see it
potentially coming
in 40 years or in…
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83. a Micromort
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84. Managing Health
by Managing Risk
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85. Impact Hub Lisbon
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“A Micromort is a 1-in-a-million chance of death”
The Norm Chronicles
Michael Blastland & David Spiegelhalter

86. A micromort is a unit of risk
defined as one-in-a-million chance of death. Micromorts
can be used to measure riskiness of various
day-to-day activities.
A microprobability is a one-in-a million chance
of some event; thus a micromort is the microprobability
of death.
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87. DEATH FROM
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SCUBA DIVING
MICROMORTS PER UNIT OF EXPOSURE
5 PER DIVE
SKIING 0,7 PER DAY
RUNNING MARATHON 7 PER RUN
MOUNTAINEERING 37932 PER ASCENT ATTEMPT
REFERENCE: https://en.wikipedia.org/wiki/Micromort
Leisure and Sport
• Travelling 6 miles (9.7 km) by motorbike (accident)
• Travelling 17 miles (27 km) by walking (accident)
• Travelling 10 miles (16 km) (or 20 miles (32 km) by bicycle (accident)
• Travelling 230 miles (370 km) by car (accident) or 250 miles)
• Travelling 1000 miles (1600 km) by jet (accident)
• Travelling 6000 miles (9656 km) by train (accident)
Travel
Activities that increase the death risk by roughly one micromort, and their associated cause of death:
Examples

88. and…
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89. Microlife
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90. Microlife
= 30 Minutes
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91. A microlife is a unit of risk representing half an hour change of life
expectancy. Microlives are intended as a simple way of communicating
the impact of a lifestyle or environmental risk factor, based on the
associated daily proportional effect on expected length of life.
They bring long-term future risks into the here-and-now
as a gain or loss of time.
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92. A daily loss or gain of 30 minutes can be termed a microlife,
because 1 000 000 half hours roughly corresponds to a lifetime
of adult exposure.
The microlife exploits that for small hazard ratios the change in life
expectancy is roughly linear. They are by necessity rough estimates,
based on averages over population and lifetime. Effects of individual
variability, short-term or changing habits, and causal factors are
not taken into account.
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93. RISK FACTOR
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SMOKING
SMOKING 15-24 CIGARETTES
MAN
-10
REFERENCE: https://en.wikipedia.org/wiki/Microlife
Examples
WOMAN
-9
ALCOHOL INTAKE
First drink (of 10 g alcohol)
Each subsequent drink (up to 6)
+1 +1
-0,5 -1
OBESITY
Per 5 units above body mass index of 22.5 each day
Per 5 kg above optimum weight for average height each day
-3 -3
-1 -1
DIET
Red meat, 1 portion (85 g, 3 oz)
Fruit and vegetable intake, =5 servings (blood vitamin C >50 nmol/L)
-1 -1
+4 +3
PHYSICAL ACTIVITY
First 20 minutes of moderate exercise
Subsequent 40 minutes of moderate exercise
+2 +2
+1 +0,5

94. Well, the business of life.
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95. Condition
and Decisions
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96. In life
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97. Some things are
not negotiable
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98. DNA
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99. Heredity
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100. Impact Hub Lisbon
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Context

101. But other things are
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102. Impact Hub Lisbon
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the ones we can control

103. smile
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104. smile + walk home
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105. smile + walk home + eat veggies
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106. smile + walk home + eat veggies - smoke a pack of
cigarettes
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107. smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap
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108. smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends
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109. smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends - get
angry with your sister
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110. smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends - get
angry with your sister + go outside, look at the sky
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111. smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends - get
angry with your sister + go outside, look at the sky
+ be optimistic
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112. smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends - get
angry with your sister + go outside, look at the sky
+ be optimistic - drink a bottle of wine
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113. smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends - get
angry with your sister + go outside, look at the sky
+ be optimistic - drink a bottle of wine + ok, just a
glass
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114. smile + walk home + eat veggies - smoke a pack of
cigarettes + power nap + meet your friends - get
angry with your sister + go outside, look at the sky
+ be optimistic - drink a bottle of wine + ok, just a
glass + get a good night of sleep
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115. But what about
the warnings?
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116. But what about
the white hair?
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117. The pain in the right knee?
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118. The wrinkles?
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119. Headaches?
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120. Why am I slowing down?
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121. Why am I feeling tired?
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122. I can’t hear you.
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123. They come with age.
It happens. It’s normal. We
should know that.
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124. They come with age.
It happens. It’s normal. We
should know that.
Predictable Warnings?
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125. Look at these
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126. OLD IS GOLD
IMPACT HUB LISBON
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OF AGEING
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127. The size of a peanut.
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128. The first finger.
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129. The pumping heart.
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130. The chromosomes.
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131. The nails.
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132. The yawn.
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133. The first kick.
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134. Those apps that track
everything until…
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135. The beginning.
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136. We love to know about it.
Second by second.
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137. But we’re still afraid
to deal with our way
to the end
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138. And we have
the means to do it
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139. The man
and the machine
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Option: The man in the machine

140. “If a computer is able to predict to ninety-nine-point-
nine-nine-nine percent accuracy from your purchases or
your search engine activity that you’re pregnant, that’s not
emplotment, that’s just a fact. We are deterministic
mechanisms. The problem is most people make the
mistake of anthropomorphising themselves”.
To be a machine
Tim Cannon - Grindhouse CIO (mentioned by the author Mark O’Connell)
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141. If we could add real time
data we would have more
information
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142. If we could know our condition,
input our decisions, track our
mind/body state
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143. We could potentially anticipate,
manage, predict and negotiate
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144. We could potentially anticipate,
manage, predict and negotiate
with Life
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145. We could potentially anticipate,
manage, predict and negotiate
with Life and
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146. Oh, don’t tell me your not
wearing a bracelet? Show me
your iPhone. Hey Google!
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147. In the future it will be
part of our bodies.
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148. Remember
him?
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149. Well, 1 year ago,
6 times he was brought
back to life
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150. by a doctor
and a defibrillator
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151. After the ride they
installed a Pacemaker
next to his heart
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152. After waking up
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153. I told him
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154. Grandpa.
You are now half man,
half machine.
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155. Do you know what
did he say?
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156. Thank God
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157. Thank you
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rui@with-company.com
www.with-company.com

158. JUN 2019
with-company.com
transformative by design
® all rights reserved
lisbon 2019
Francisco
Full Stack Designer
PT
Tiago
Strategic Designer
PT
Lena
Anthropologist
AU
Marta
Anthropologist
PT
Rui
Strategic Designer
PT
Sofia
UX Designer and Researcher
PT
Ayuso
Visual Designer
and Illustrator
PT
Klemen
Motion and UX Designer
SL
Henrique
Creative Strategist
BR
Juliana
Brand and Design Strategist
BR
Maria
Multidisciplinary
Designer
PT
Rita
Psychologist
PT
Luis
Writer and Musician
PT
Miguel
Strategist
PT
Thomas
Product Designer
UK

159. Books:
The Denial of Death
Ernest Becker
To Be a Machine
Mark O’Connell
Why We Sleep
Matthew Walker
The Diet Myth
Tim Spector
The Art of Stillness
Pico Iyer
The Telomere Effect
Elizabeth Blackburn and Elisa Epel
All That Remains
Sue Black
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She Has Her Mother Laugh
Carl Zimmer
Norman Doige
The Brain’s Way of Healing
The Case Against Sugar
Gary Taubes
I Contain Multitudes
Ed Yong
The Beautiful Cure
Daniel M. Davis
Envelhecimento e Políticas Públicas de Saúde
Teresa Rodrigues
Connect - Design For an Empathic Society
Bis Publishers
Ends
Joe Macleod
Azul Gawande
Ser Mortal
Cérebro de Farinha
Dr. David Perlmutter
A Verdade Sobre os Alimentos
Jill Fullerton-Smith
The Norm Chronicles
Michael Blastland and David Spiegelhalter
https://www.bbc.com/news/magazine-16870579
https://theconversation.com/five-surprising-
findings-about-death-and-dying-51923
https://en.wikipedia.org/wiki/Micromort
https://en.wikipedia.org/wiki/Microlife
https://www.youtube.com/watch?v=SEejivHRIbE
Links: