Health + Wellness Industry Trends and Consumer Insights

IN PARTNERSHIP WITHPRESENTED BY

HEALTH + WELLNESS BREAKFAST 2014 // OCTOBER 7, 2014
agenda • Wellness defined + Consumer Mindset
• Wellness industry size + growth projections
• Health + Wellness Megatrends
• Health + Wellness Sales and Trends by category
> Fitness + Wearables
> Food
> Beauty
> Vitamins + Supplements
• Who is the Health + Wellness Enthusiast
• Key Takeaways
2

The quality or state of
being healthy in body and mind,
especially as the result of deliberate effort.
WELLNESS IS DEFINED AS:
Source: Dictionary.com
4

• Wellness is multi dimensional
• Wellness is holistic
• Wellness changes over time and along a continuum
• Wellness is individual, but also influenced by the environment/community
• Wellness is a self-responsibility
SEVERAL COMMON THREADS STAND OUT ACROSS THE VARIOUS DEFINITIONS OF WELLNESS
Source: National Wellness Institute
5

health + wellness: consumer mindset
MOVING AWAY FROM TOWARDS
illness
QUICK
FIX
TREATMENT
reactive
have to…
vitality
LONG
TERM
PREVENTATIVE
proactive
experience
Source: The Hartman Group Inc., 2013
6

Source: McCann
what makes up overall wellness?
A MULTIFACETED CONCEPT LED BY PHYSICAL HEALTH
PHYSICAL
28%
MENTAL
22%EMOTIONAL
15%
SPIRITUAL
13%
FINANCIAL
12%
SOCIAL
10%
7

wellness industry size +
growth projections
8

THE TRENDS ALL POINT IN A SINGLE DIRECTION—
MORE AND MORE CONSUMER SPENDING ON HEALTH AND WELLNESS
what’s the net/net?WELLNESS IS THE NEXT TRILLION DOLLAR INDUSTRY GLOBALLY
Source: SRI International
BEAUTY + ANTI-AGING
FITNESS + MIND-BODY EXERCISE
HEALTHY EATING / NUTRITION / WEIGHT LOSS
PREVENTIVE / PERSONALIZED HEALTH
COMPLEMENTARY + ALTERNATIVE MEDICINE
WELLNESS TOURISM
SPA
MEDICAL TOURISM
WORKPLACE WELLNESS
$679 BILLION
$390 BILLION
$277 BILLION
$243 BILLION
$113 BILLION
$106 BILLION
$50 BILLION
$31 BILLION
$60 BILLION

health+wellness
Source: Nutrition Business Journal; IBISworld; Edgars; Capital IQ; Internal External interviews; Nicolaus Hall
The $240 billion U.S. consumer HEALTH + WELLNESS MARKET encompasses
multiple categories, and a wide range of players
NUTRITION
ALTERNATIVE
MEDICINE
OTC DRUGS
FITNESS
COSMETIC
PROCEDURES
BEAUTY
ADVICE
$125 BILLION
$40 BILLION
$25 BILLION
$20 BILLION
$20 BILLION
$5 BILLION
$5 BILLION

health+wellness megatrends
THREE MEGATRENDS ARE DRIVING GROWTH OF WELLNESS AS AN INDUSTRY:
• Well-thy
• The Age of Agelessness
• Health Creep

well-thy
• Wellness is the new “black”
• “Well-thy” is now a status symbol among consumers.
Source: Trendwatching.com

33%of Americans think THE KEY TO HAVING
A SUCCESSFUL LIFE is HAVING A LOT
OF MONEY, ranking it 20th on the list of
contributors to having a successful life
ONLY
well-thy
#1 DEFINITION OF SUCCESS:
85% GOOD HEALTH
Source: The Futures Company/American Express Life Twist Study
TOP 10 CONTRIBUTORS
1. GOOD HEALTH // 85%
2. FINDING TIME FOR THE IMPORTANT
THINGS IN LIFE // 83%
3. HAVING A GOOD MARRIAGE/
RELATIONSHIP // 81%
4. KNOWING HOW TO SPEND MONEY
WELL // 81%
5. HAVING A GOOD WORK/PERSONAL
LIFE BALANCE // 79%
6. HAVING A JOB I LOVE // 75%
7. MAKING THE TIME TO PURSUE YOUR
PASSIONS AND INTERESTS // 69%
8. BEING PHYSICALLY FIT // 66%
9. EMBRACING NEW EXPERIENCES/
CHANGES // 65%
10. ALWAYS TRYING TO LEARN AND
DO NEW THINGS // 65%
HOW WE DEFINE OUR OWN SUCCESS

the age of agelessness
• Longer life span means a greater emphasis on “optimal living”;
greater emphasis on quality of life
• Increased leisure time—more time to research and discover products,
more time to absorb knowledge, more time to enjoy life
• Staying in the labor force longer—unemployment rate for boomers
is lower than their younger counterparts
Source: The Futures Company, MetLife Mature Market Institute Boomers in the Middle

the age of agelessness
OLDER CONSUMERS ARE REINVENTING THEMSELVES AND
EMBRACING A YOUTHFUL IDEALISM
• Faced with the challenges of aging but simultaneously seeking
to redefine it
• They are bucking the aging trend and redefining what it means
to be 40, 50 and 60
• Have an “ageless” image and attitude—as concerned with
maintaining a youthful and active lifestyle as looking younger
Source: The Futures Company, MetLife; Mature Market Institute Boomers in the Middle, Mintel
By the same token millennials are taking
an active approach to staying young:
40%use anti-aging products
GENERATIONS ARE
CO-MINGLING

health creep
• The ‘consumerization’ of health means that more CONSUMERS WILL
CHOOSE PRODUCTS WITH EMBEDDED HEALTH BENEFITS that are
actually well designed, desirable, accessible, fun, tasty, interesting or storied
• We are experiencing a phenomenon termed “Health Creep”—HEALTH IS
CREEPING INTO ALL ASPECTS OF CONSUMER LIFE AND EXPERIENCE
Think you’re not in the health business? Wake up and smell
the organic coffee! As people around the world become more
active in their pursuit of physical, spiritual and emotional
wellbeing, “HEALTH CREEP” IS FORCING EVERY BRAND—
YES, EVEN YOURS—TO PLAY IN THE HEALTH SPACE by
delivering comfort, wellness or both.
“
”Source: Get Wellness Now Study, Iconoculture 2013

health creep examples
PORTION CONTROL FLATWARE
WEALTH MEETS HEALTH
GLUTEN-FREE BEAUTY
FITNESS AT THE AIRPORT
HOTEL WELLNESS
WELLNESS POSTURES
WHILE TRAVELING
18

health creeps into all categories
Sales and trends of specific categories:
• Fitness + Wearables
• Food
• Beauty
• Vitamins + Supplements

fitness+wearable sales
• Sports fitness industry is up $10 billion to $81.4 billion in wholesale sales in the U.S.
• 3.3 million fitness bands and trackers were sold, 500% growth, per year, in the past three years
Sales predicted to jump 40% each year for the next 5 years
• The digital fitness category is now a $330 million market—driven by Fitbit
• Women’s athleticwear sales jumped 9% last year to $11.5 billion and globally will hit $126 billion by 2015
• Health Club membership grew to 52.9 million members in 2013 in U.S.
Boutique fitness centers are flourishing—representing one of the hottest trends
Source: NPD and Reuters; Branded athletic apparel: Branded sportswear non-performance fabr, not necessarily used for sports i.e. Nike polo shirt.; Branded Active Wear: department store type sports
brands like IZOD, Championlines.; Performance apparel : High Performance fabric, specifically targeted at sports usage i.e. Under Armor, Nike Dri-fit, etc.; Fitness apparel: apparel specifically marketed to
fitness participants i.e. Lululemon etc.; 2014 SFIA Manufacturers’ Sales by Category Report; International Health, Raquet, Sportsclub Association (IHRSA)

fitness+wearables trendsSMART TECHNOLOGY EXPANDING INTO MORE PRODUCT CATEGORIES
• Smart Wearables
A T-shirt outfitted with electrodes to measure breathing, pulse and heart rate
A bra that tracks calorie intake
SmartSock tracks how you run to help improve running style
Apple launching the new Healthbook
• Increase in obstacle and outdoor fitness activities
Estimated U.S. Non-Traditional Running Event Finishers
2010 = 200,000 2011 = 1 million 2012 = 2 million 2013 = 4 million
• Increase in High-intensity Interval Training (HIIT)
• Fitness studios go online
Source: Running USA; Seven fitness and wellness trends in 2013; American College of Sports Medicine 2014

FITBIT HAS MOTIVATED
ME TO ALWAYS MEET
MY GOAL!
“
”
I am a distance running junkie. I recently
purchased a HIIT DVD workout program which
opened my eyes to the idea of working out
smarter rather than longer. HIIT workouts helped
me shed fat while maintaining muscle…it
improved my body composition, and also
improved my running!
“
”
When I purchased my GPS running watch, I was thrilled…it made me feel
like a ‘real’ runner…while it was expensive, the investment I made in the
equipment motivated me to use it…it kept me accountable…made me motivated
to run harder…that little pink watch is still the best training partner I’ve ever had.
“
”
Source: Women’s Health/Prevention Reader Survey, August 2014
22

Source: Euromonitor, U.S. Sales of Health and Wellness 2008-2013
food salesHEALTH + WELLNESS FOOD BEVERAGE:
Sales of health and wellness food beverage are up 9% in the last 5 years to $160.7 billion
ORGANIC:
U.S. sales of organic products totaled $35.1 billion in 2013—up 11.5% from 2012
NUTRITIONAL FOOD DRINK:
Sales of nutritional food and drinks are estimated to increase to $8.2 billion in 2017
HEALTH + WELLNESS BARS:
Sales of health wellness bars are expected to reach $1.9 billion in 2017—
a 103% increase from 2012
SMOOTHIES:
Sales of RTD smoothies to reach $1.6 billion in 2017

food trends
Food is fuel for looking and feeling your best. Consumers are seeking the tools
they need to create a balance of indulgence, convenience, and good-for-you foods
that work for their bodies and lifestyle.
•73% of consumers have switched to healthier versions of food items
•68% of shoppers read food labels for ingredient information
•24% of shoppers shop at Natural/Organic stores (e.g. Whole Foods, Trader Joe’s,
Wild Oats)—the highest percentage since 2007
• Blenders, juice extractors, and citrus juicers are top-growing small kitchen appliance
categories, reflecting consumers’ desire to get healthy
Source: Shopping for Health 2014; NPD Group

Source: Nasdaq.com, 16 August 2013; Iconoculture
food trendsCONSUMERS ARE DEVELOPING A NEW RELATIONSHIP WITH FOOD
• Consuming fewer processed foods
• Consuming less meat or no meat
80% of households eat meatless dinners at least occasionally
• Growing and preserving their own food
• Controlling food themselves
Protein: protein market remains strong, with more than half of consumers looking for
protein-rich products
Gluten-free: Sales of gluten-free products are expected to reach $15.6 billion in 2016
• Proactively seeking non-industrial food – locally sourced, non-GMO, organic
15% increase in sales of products labeled ‘non-GMO’—Whole Foods’ president, A. C. Gallo.

food trends
Source: Iconoculture; Modern Farmer (23 Jan, 2014); Cassandra Daily (23 Apr. 2014); Quirk’s Marketing Research Review 28(5):8 (May 2014); Iconoculture,
Google Trends explore; IDEA Fitness Journal Feb ’14
Coconut Oil and “Real” fats:
Health-conscious consumers alike are recalibrating their attitude toward natural fats.
Prickly Pear Cactus:
Prickly pear is high in vitamin C, antioxidants, and fiber and studies suggest it may help manage
diabetes, and boost general health.
Savory, Not Sweet Yogurt:
Retailers are offering savory yogurt concoctions inspired by everything from Indian and Italian to pizza
and Thai cuisines.
The “Free-From” Trend:
Consumers are purchasing products free from fat, sugar, salt, gluten, lactose, dairy, and/or nuts.
Food manufacturers are responding to this trend by reformulating ingredient lists.
DIY Granola:
Home cooks are increasingly making savory granola to add textural crunch to foods, incorporate
whole grains into their diets, and keep their sugar intake low.
Nuts:
Dairy milk (and soymilk) will take a backseat to nut milks such as almond, peanut and cashew.
Raw innovators are producing raw-food ingredients such as oils, nuts and fruit juices for convenient use in
recipes as well as excellent flavor enhancement and health benefits.

I switched to an organic,
vegan, non-GMO, gluten-free
protein powder and use it
to make pancakes, waffles,
and shakes.
“
” I bought RAW Protein powder that made
a huge difference in the way I feel and it
is a great time saver when my schedule
sometimes conflicts with being able to
get my protein from foods.
“
”
I bought coconut oil to incorporate in our diet
and it has truly made an amazing effect on
my skin, hair, and nails. As well, I feel healthier
after eating foods made with coconut oil and
I feel better that my family is eating healthier
and feeling better.
“
”
I bought a NutriBullet about 6 months
ago—best decision I ever made! I am
now getting more veggies and fruits
in my diet, and it’s so easy!
“
”
27

beauty sales
Sales of beauty products are projected to reach $40 billion by 2018—a 9% growth from 2013
• Nail Color and Care +37%
• Facial Skincare +7%
• Facial Moisturizers +19%
• Organic Beauty Products +74%
Source: Based on Information Resources, Inc., InfoScan Reviews; US Census Bureau, Economic Census/Mintel, Estimated Growth through 2018

beauty trends
Organic beauty products are in demand due to changing lifestyles, raised awareness of ingredients
and new products:
• 32% of consumers prefer personal care products made with natural or organic ingredients
• 30% of consumers sought organic skin care products followed by hair products and cosmetics
Source: Beauty Packaging.com/Transparency Market Research; Iconoculture

beauty trends
Source: Euromonitor; Iconoculture; GCI Magazine (Nov ‘13 issue); WH Editors
Multi-Benefit Becomes Universal
Beyond BB/CC creams, multi-benefit combinations have become ubiquitous within beauty, from
foundations with anti-aging serums to nail polish with UV protection and anti-aging claims
Social Beauty Stars and ‘Selfie’ Beauty Drives Innovation
The rise of images as the key communication tool has increased the importance of picture-perfect
skin. Innovation in 2014 will continue to be driven by a range of products that promise to smooth out
imperfections, tighten pores and even out skin tone.
Reclaimed Beauty
The conversation around beauty is changing with more confidence, reality, grit and individuality
balancing the self-doubt, perfection and sameness that we’ve seen for so long
Hair Care Shift
Claims and ingredients that are traditionally associated with skin care are now crossing over to
hair care (i.e., hair vitality and anti-aging, strengthening fortifying)
Skin Care Shift
As boomers get older, consumers seek more powerful actives and results.
Younger women are opting for advanced anti-agers at an earlier age.
• 2 in 5 millennials using anti-aging products

Found an organic anti-aging
serum that was effective
and reasonably priced!
“
”
I bought a coconut based face scrub and
my skin has cleared up and become so soft
and I know it’s all natural so I’m not worrying
about chemicals on my face.
“
”
I enjoy buying natural and/or organic soap
bars. They make my skin feel moisturized and
I know that I’m putting good ingredients on
my body. Plus, the scent variety is amazing!
“
”
31

vitamins+supplements sales
Source: Mintel; Mintel -Homeopathic and Herbal Remedies – US, Mar. 2013 ; NMI 2013 Nutritional Supplement / OTC / Rx Consumer Insight Market Opportunity Report
Consumer-directed healthcare is taking hold, driving consumers to be more proactive with their health
Homeopathic and herbal remedies:
• U.S. sales of homeopathic and herbal remedies totaled $6.4 billion in 2012.
Mintel forecasts sales will continue to climb, reaching $7.5 billion by 2017.
Supplements/vitamins:
• Sales will reach $13.9 billion by 2018—a 58% increase from 2008
• Use of nutritional supplements among American adults has increased to 73% in 2013
• Millennials are showing significantly increased engagement in the supplement market and
report the highest increases in supplement use over the past several years

vitamins+supplements trends
Source: Journal of Strength Conditioning Research 28(6): 1751-70 (June 2014); Gale Maleskey, MS, RD via Spry, Aug 2013 ;Journal of the International Society of
Sports Nutrition 2014; Cornell Chronicle, March 2014 and Nutraceuticals World, April 2014
Vitamins in new forms:
• Gummies and melts
• Bubbly Powders or tablets
• Super-absorbable
• Vegan
• Concentrated Mini-pills
• Topical application
Emerging Supplements:
• Maple and Birch waters: Contain minerals to boost
immunity—predicted to be the next coconut water
• Beta-alanine: Appears to increase resistance
training performance allowing for greater gains
• Phyllanthus amarus: Ayurvedic herbal remedy,
with anti-inflammatory and antioxidant properties
may help reduce muscle soreness after exercise
33

Vitamin supplements
have significantly helped
improve my energy.
“
”Using a vitamin for flexibility
in my knees and other joints.
Helped me feel less pain and
more energized while exercising.
“
”
I found some vitamins I really love that
remind me of the gummy vitamins I always
used to steal from my kids! Now I finally
remember to take vitamins every day!
“
”
I love the gummy vitamins because they are
easy to take instead of a pill“ ”
34

the health+ wellness enthusiast
who is she?
35

Source: GfK MRI Spring 2014. Print
health+ wellness
enthusiast27+ million women who are INFLUENTIAL
in the healthcare, physical fitness, healthy
lifestyle, environmentally-friendly products,
Rx, or dieting spaces.
36

she is
intelligent+wealthy
Median Age 45
Median HHI $76,521
Married 57%
Graduated College+ 39%
Kids in HH 43%
107
137
110
INDEX
Source: GfK MRI Spring 2014. Target: The Health Wellness Enthusiast, Base: Adults
37

trusted influentials
INDEX 149
INDEX 142
Source: GfK MRI Spring 2014. Target: The Health Wellness Enthusiast, Base: Adults.
I follow a strict
skin-care routine
“ ”
When I find a food product
I like, I typically recommend
it to others
“
”
INDEX 124
Vitamin supplements improve
one’s health AND Herbal
supplements are effective
“
”
INDEX 135
I follow a regular exercise routine
“ ”
INDEX 135
I am always looking
for new ways to live a
healthier life
“
”
I am willing to pay more
for a product that is
environnmentally safe
“
”INDEX 139
38

Source: GfK MRI Spring 2014. Target: The Health Wellness Enthusiast, Base: Adults.
Heavy Users/Upper Half Light Users/Lower Half
Radio
Newspaper
TV
she is a heavy internet + magazine user
91
97
116
Internet
85
115
109
103
84
Keeps me informed, up-to-date
Gives me good ideas
A good source of learning
Pure entertainment
Keeps me up-to-date with
the latest style and trends
A good escape
(Index)
Magazine
88
112
39

• Methodology: Online survey fielded to
opt-in readers from August 18-31, 2014
• 1,046 respondents
health+wellness
enthusiasts from
40

Among the HEALTH + WELLNESS categories
surveyed, Vitamins/Supplements, Healthy Food
Beverages, and Healthy Beauty products rank
among the top products purchased in the last 6
months.
82% Vitamins/Supplements
80% Healthy food and beverages
72% Healthy beauty products
53% Fitness apparel
30% Fitness accessories
25% Fitness equipment
Q. PLEASE TELL US WHICH OF THE FOLLOWING
HEALTH AND WELLNESS PRODUCTS YOU BOUGHT
IN THE LAST 6 MONTHS.

higher frequency of shopping
for healthy food/beverages and less frequency for fitness equipment+accessories
Q. HOW OFTEN DO YOU SHOP FOR HEALTH + WELLNESS PRODUCTS?
Healthy Food/Beverages
Healthy Beauty Products
Vitamins/Supplements
Fitness Apparel
Fitness Accessories
Fitness Equipment
1+ times per month Once every 2-3 months Less than Once every 3 months
96%
57%
40% 46%
42% 36%
24% 67%
71%21%
14%
11%32%
22%
9%
8%
3%
1%

Q. HOW DO YOU RESEARCH AND PURCHASE HEALTH AND WELLNESS PRODUCTS? (MULTIPLE ANSWERS)
research online and buying in-store common with all categories
except fitness equipment+accessories
Healthy Food/beverages 81% 13%
Health Beauty products 76% 39%
Vitamins/Supplements 70% 32%
Fitness Apparel 66% 37%
Fitness Equipment 60% 59%
Fitness Accessories 58% 58%
Research online/
Buy In-store
Research online/
Buy Online

I bought a sand filled kettle bell…I was
able to research Kettle bells online
which is the first time I had heard
about a non-metal kettle bell…I found
it at a store near me.
“ Finding it at a good price online and
seeing reviews from other consumers on
how they feel about the product. Then I
can’t wait to purchase it myself if all the
reviews are awesome.
“
”
Felt well informed about buying coconut oil
thanks in part to the salesperson at Whole Foods
and research conducted online.
“
”
”
44

health + wellness consumers
shop both brick and mortar, and online
Q. WHAT BEST DESCRIBES THE WAY YOU SHOP FOR HEALTH + WELLNESS PRODUCTS?
In Store Both Online
Fitness Apparel
Fitness Equipment
Fitness Accessories
90%
67%
67% 20%
25%
13%
14%
16%
9%
17%
61%
36% 31% 33%
32% 27% 41%
1%
• Nearly all Food/Beverages purchases are In-Store
• Fitness Accessories and Equipment purchases are more evenly split

Mass Retail Stores/Websites (i.e., Amazon.com, Walmart, Target, etc.)
Specialty Stores/Websites (i.e., Sephora, Body Shop, etc.)
Natural/Organic Grocery Stores/Websites (i.e. Whole Food, Trader Joe’s, etc)

Q. WHAT TYPES OF STORES/WEBSITES DO YOU VISIT TO SHOP FOR ...?
TOP 2 RETAIL VENUES
MASS RETAIL OTHER
MASS RETAIL IS THE GO-TO PLACE FOR HEALTH + WELLNESS SHOPPERS.
Healthy Food Beverages is the exception
Fitness Accessories 80% 62%
(Sporting Goods)
Fitness Equipment 76% 62%
(Sporting Goods)
Healthy Beauty Products 70% 56%
(Specialty)
Fitness Apparel 66% 56%
(Sporting Goods)
Vitamins/Supplements 54% 44%
(Drug Stores)
Healthy Food/Beverages 64% 61%
TRADITIONAL GROCERY NATURAL/ORGANIC GROCERY
46

Q. ARE THE PRODUCTS YOU BUY TYPICALLY IMPULSIVE OR PLANNED PURCHASES?
Planned Impulsive
Fitness Equipment
Fitness Accessories
Fitness Apparel
97%
87%
17%
17%
13%
83%
83%
82% 18%
59% 41%
health + wellness consumers plan their purchases
3%

Q. WHAT INFLUENCES YOUR PURCHASING DECISIONS FOR HEALTH + WELLNESS PRODUCTS?
Magazine Articles 53%
Friends/Family 44%
Magazine Ads 32%
Online Articles 37%
In-Store Displays 18%
Online Ads 15%
Blogs 15%
Social Media 13%
TV Shows 8%
Celebrities 4%
Apps 3%
TV Ads 13%
health + wellness consumers
most influenced by magazine articles and friends/family

shopping experience varies from in-store to online
Q. THINKING ABOUT SHOPPING IN GENERAL, PLEASE SELECT 3 PHRASES FROM THE LIST BELOW
THAT BEST DESCRIBE YOUR IN-STORE/ONLINE SHOPPING EXPERIENCE
IN-STORE SHOPPING EXPERIENCE ONLINE SHOPPING EXPERIENCE
33% Allows me access to coupon codes and discounts
30% Offers me a greater selection of merchandise,
brands, styles, etc.
29% Fits my schedule
26% Saves me money
25% Is easy to find items to purchase
23% Is immediately gratifying upon purchase
21% Is where I make impulsive purchases
38% Offers me a greater selection of merchandise,
brands, styles, etc.
36% I can easily compare prices across retailers
34% Saves me time
32% Fits my schedule
29% Is where I can find unique items
21% Saves me money
21% Allows me access to coupon codes and discounts
49

how do health + wellness consumers describe
their purchase experiences...
Q. WHAT 3 WORDS WOULD YOU USE TO DESCRIBE A MEMORABLE EXPERIENCE YOU HAD
BUYING A HEALTH AND WELLNESS PRODUCT?
50

how do health + wellness consumers
feel about their product purchases...
Q . WHAT 3 WORDS DESCRIBE HOW USING THIS PRODUCT MAKES YOU FEEL?
51

key takeaways
• Wellness is the next trillion dollar industry globally
• Three Megatrends Driving Growth:
“Well-thy” Wellness is the new black
The Age of Agelessness
Health Creep into multiple categories
• Health + Wellness Enthusiasts are intelligent,
wealthy and influential
Heavy Magazine and Internet users
They research online and buy in-store
Their purchases are influenced by media
as well as friends family
Buying wellness products makes them feel
“happy,” “healthy” and “excited”
• Wellness is a way of life and a rich opportunity
for brands

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