Jack Ma: The Entrepreneur of 21st Century has built an online empire that ranks top 5 in the world after Google. Having raised in China, he understands the fundamentals of business: human relationships. Alibaba.com harnesses technology to connect people around the world, allowing business transactions to be done easily, providing great platform for small businesses to ride on the hike of internet marketing. His company values and missions is a case study worth ready.

2. Alibaba Group

3. An Unlikely Story
Tea House
Hangzhou, China

4. The Alibaba Story
The beginning was just a dream. . . . .
• Established in 1999
• 18 founders
• A “Band of brothers (and
sisters)”
• Big hopes, big dreams
• Charismatic leader

5. Alibaba Group: A Time-tested Team
. . . And a decade later, Alibaba Group has become the largest e-commerce
company in China and a family of Internet-based businesses
1999
2011
Employees: 18
Office: Jack Ma’s Hangzhou apartment
Employees: About 22,000
Offices: Corporate campus in Hangzhou
plus more than 60 offices in mainland
China, Hong Kong, Taiwan, Korea, India,
Silicon Valley and London

6. An E-commerce Ecosystem
Alibaba.com Limited
(HK stock code: 1688)
Taobao
One-stop platform for shopping, socializing
and information sharing
Alipay
Third-party online payment platform
Alibaba Cloud
Computing
Data-centric cloud computing services
B2B marketplaces
China Yahoo!
Chinese Internet portal

7. Alibaba.com

8. What Is Alibaba.com?
Alibaba.com is a global leader in business-to-business e-commerce
Suppliers
Buyers
International Marketplace
14.9 million members*
•
•
•
Typically
small
businesses
Ten to a few
thousand
employees
10,500+
product
categories in
40+ industries
Mission
* Company data as of September 30, 2010
•
•
China Marketplace
41.8 million members*
•
Companies of
all sizes
Entrepreneurs,
e-retailers,
buying agents,
MNCs, etc.
Diverse end
markets
Japan Marketplace
To make it easy for small companies to do business anywhere

9. Alibaba.com Mission and Vision
Mission
To make it easy to do business anywhere
(让天下没有难做的生意)
Vision
To solve the challenges of small businesses in
procurement, sales and marketing, management and
financing through information technology.

10. SMEs: Engine of Growth of Any Economy
 Big SME market:
~42 million SMEs in China
~22 million SMEs in the U.S.
~13 million SMEs in India
~4 million in Japan
 Critical to global economy and trade
China
U.S.
Japan
India
~ 60% of GDP
~ 50% of GDP
~ 55% of industrial
production
~ 17% of GDP
~ 70% of Import/Export
Volume
~ 70% of Export Volume
~25% of Export volume
~ 40% of manufacturing
output
~ 80% of employment
~ 70% of employment
~70% of employment
~50% of employment

11. Key Operating Data
Total registered users
No. of registered users (million)
53.44
Total storefronts
No. of storefronts (million)
7.81
8.20
Q3'10
Q3'09
712,867
750,937
Q2'10
Q3'10
578,901
6.07
Q2'10
No. of paying members
56.72
45.28
Q3'09
Total paying members
Q2'10
Q3'10
Q3'09

12. A Truly Global Marketplace
Alibaba.com’s 14.9 million international registered users come from
more than 240 different countries and regions
* Company data as of September 30, 2010

13. Business Model
Our Business Model =
Membership Subscription
+
VAS

14. Global Expansion Strategy
Build
Partner
Build – Invest in building our team globally
• China – Hong Kong
• Santa Clara, California – U.S.
• U.K. – London
• India – Mumbai, Delhi, Chennai, Amenabad
Buy

15. Global Expansion Strategy
Build
Partner
Buy
Partner – Associated company and resellers
• Alibaba Japan (Associated company formed in
collaboration with Softbank)
•
•
•
•
•
Korea: eSang
Turkey: The LOGO Group
Vietnam: OSB
Malaysia: Infodata Group
Brazil: Ludatrade

16. Global Expansion Strategy
Build
Partner
Buy
Partner – Government collaboration
• Korea: KOTRA and SMBA
• Turkey: IGEME
• Vietnam: VITIC
• Taiwan: TAITRA
Export promotion leads to job creation!!

17. Global Expansion Strategy
Build
Partner
Buy
Buy – Strategic acquisitions to accelerate growth
•
•

18. A Value-based Company
Customer First
Teamwork
Embrace Change
Integrity
Passion
Commitment