2. Why sell digital products online
Generate excellent passive
income
They build your brand and
establish you as an expert
leading to further opportunities
and revenues.
#WordPressInsider @MichelleCasti
3. What is your master plan?
WHO Will You Target?
WHAT Solution Will You Offer?
Frequency – Will you be providing new content
every day? Every week? Every Month?
Format – Will the content be articles? PDF
Downloads? Videos? Audio Interviews?
Combination?
#WordPressInsider @MichelleCasti
4. What is the structure of your course?
Publisher module - Publish new content
on a regular basis, much like an online
“magazine”.
Everything available at once
Modular Course - A course with several
modules. Members move from one module
to the next based on a set schedule (ex. 1
module per week).
#WordPressInsider @MichelleCasti
5. What is your product?
eBook
Examples
Free eBook offered as an incentive for joining your email list
eBook sold for an $xx
Video
Examples
Access to the videos of a recorder seminar
Set of training videos
Recorded webinars
Audio
Examples
Accesses to past interviews
#WordPressInsider @MichelleCasti
6. What will be your promotion strategy?
Free memberships level
Free trial access to the
paid membership
material
Free eBook
#WordPressInsider @MichelleCasti
7. What are Email Marketing needs
What emails are sent as a result of a
purchase
Would you like to automatically subscribe
customers to a specific list based on what
they purchased?
Will you need to use auto responders in
conjunction with content delivery
#WordPressInsider @MichelleCasti
8. How
There tens of tools and solutions that work together
with WordPress
And several none WordPress solutions:
OntraPort
InfusionSoft
Kajabi
Udemy
Many more
#WordPressInsider @MichelleCasti
9. Why use WordPress
You are in control
One time upfront
investment, no monthly fees
Very flexible
#WordPressInsider @MichelleCasti
10. Tools : Plugins
WishListMemeber – Very mature, has been around for long
MemberPress – incredibly mature and powerful, without
regular eCommerce
iThemes Exchange – offers upgrades & downgrades, Stripe
integration & eCommerce
Paid Memberships Pro – free plugin with tons of additional
free add-ons
Restrict Content Pro – simple to learn & use, with powerful
integration to Easy Digital Downloads
WooCommerce – a powerful platform for memberships if you
also need full eCommerce
source: chrislema.com
#WordPressInsider @MichelleCasti
11. Other tools
Video hosting:
Vimeo Pro
Wistia
Payment Processing
PayPal
Stripe
Authorize.net
Shopping carts
#WordPressInsider @MichelleCasti
12. The signup process
Page with content
Depends on the membership structure
Thank you page
Can include welcome video, member orientation etc
Payment Processing
Can be on site or on PayPal or in a Shopping Cart env.
Signup form
New member enters basic details and selects payment method
Sales page
Provide benefits of the product, payments options etc
#WordPressInsider @MichelleCasti
Member added to email
marketing system
Various emails are being sent
13. Step for building your website
Basic settings
Define membership
packages/levels or product
Add content and apply
protection rules
#WordPressInsider @MichelleCasti
14. Typical settings
URL to direct users
to after Login – Could
be a member
dashboard , account
page or any other page.
Can be overwritten on
a product level
URL to direct
member to after
logout
#WordPressInsider @MichelleCasti
16. Typical settings
Thank You Page - The page your
members will be shown after they
purchase one of your Products.
Account Page - Here the member
can update their profile
information, change their password,
view payment histories, and
upgrade/cancel their subscriptions.
Login Page - Shows a login form
where members can login to your
site and access the content they have
paid for. This page also will show a
forgot password link in case the user
can't remember their password.
#WordPressInsider @MichelleCasti
17. Product Level Settings
Price
Billing Type – One time
or recurring
#WordPressInsider @MichelleCasti
19. Protection Rules
The main protection type are:
Protect and entire page so that none-member can not accesses
Protect part of the content of the page using short codes – This allow us
to show a teaser that entices the visitor to sign up
#WordPressInsider @MichelleCasti
Logged InNot Logged In
23. Payment processing
PayPal only
Direct processing of credit cards - requires a merchant
account and a gateway.
What currency are you going to use?
Do you need to charge reoccurring fees?
Cancelation handling?
Do you want to offer discounts? Coupons? Trials
#WordPressInsider @MichelleCasti
24. Other considerations
What happens if somebody tries to access a page that
he/she does not have access to?
Hiding content methods
#WordPressInsider @MichelleCasti
26. Connect With Me:
Email: Michelle@CastilloMediaGroup.com
LinkedIn
Twitter
Facebook ( Feel Free to Like us )
Website: WordPressInsider.org
Editor's Notes
The amount of time it will take you to setup your membership will be dramatically reduced knowing this information BEFORE you start setting everything up.