Time is money - how much of both are you spending while managing PPC? WordStream has mastered a one-of-a-kind PPC management strategy that can optimize your paid search AND social campaigns for increased ROI in just 20 minutes each week! Tune in to hear our Google AdWords experts walk you through quick and easy steps you can start taking now to boost your profits across the board. Our free webinar will cover: - A proven weekly routine to help you achieve better PPC results - How much time you should be dedicating to each task - How our helpful tools can reduce the time you spend on account maintenance

1. FEATURING:
TIM WARNER

2. HOUSEKEEPING
oRecording
oTwitter – conversation #PPC20
oQ&A

3. MEET THE EXPERT
TIM WARNER
Director of Sales
o 10+ years search marketing experience
o 6 Years with WordStream
o Certified AdWords Professional

4. TODAY’S AGENDA
 Who is WordStream?
 What are the 5 Mission Critical tasks to achieve success with your paid
efforts?
 Why are they so critical?
 How can WordStream help you complete these tasks in just 20 minutes
a week?
 Q&A: Send us your questions!

5. LET’S LEARN A LITTLE ABOUT YOU…
? ? ?

6. HOW MUCH TIME DO YOU SPEND ON PPC EACH WEEK?
a) I'm supposed to do work in my PPC account every week?
b) Less than 1 hour per week
c) 1-10 hours per week
d) 10-39 hours per week
e) 40+ hours per week – it’s my full time job!

7. WHAT’S YOUR BIGGEST TIME SUCK IN PPC MANAGEMENT?
a) PPC bid management
b) Reporting & analysis
c) Writing ad text
d) Keyword research / negative keyword research
e) Landing page optimization

8. WE HAVE DEEP INDUSTRY INSIGHTS
50% of accounts
have not been
optimized in 30
days & 25% in the
last 3 months!
Low Quality
Scores wreak
havoc on
campaign
performance
1 in 4 accounts
have zero
negative
keywords
We’ve Graded $9 Billion in Ad Spend

9. ADWORDS PERFORMANCE GRADER
 Baseline your AdWords performance
 Free, instant PPC audit in under a minute
 Grade your AdWords account performance
based on 10 key paid search metrics
 Compare how you’re doing against other
accounts of similar size (monthly spend)
www.wordstream.com/google-adwords

10. STEP BY STEP:
5 MISSION CRITICAL TASKS TO BE SUCCESSFUL
Add Negatives
Add
Converting
Keywords
Optimize Ads
Bid
Management
Review Where
Budget is
Being Spent

11. ADD NEGATIVES Add Negatives

12. ADD CONVERTING KEYWORDS

13. OPTIMIZE ADS
Optimize Ads

14. BID MANAGEMENT
Bid
Management

15. REVIEW COSTLY KEYWORDS
Review Budget

16. How WordStream Helps You
Accomplish All 5 Tasks in
20 Minutes Per Week

17. 20 MINUTE WORK WEEK

18. What about
paid social?

19. FACEBOOK MADE EASY
Drive relevant traffic
to your site through
Google AdWords
97% of traffic
doesn’t convert
initially!

20. HOW WORDSTREAM STREAMLINES THE PROCESS.

21. SUMMARY
 Most AdWords accounts are full of missed opportunities for higher ROI
 Review the 5 mission critical tasks you need to take in order to be
successful in PPC on a weekly basis
 WordStream Advisor now fully supports AdWords, Bing AND Facebook
advertising, meaning you can manage your paid search and paid social
campaigns from ONE unified dashboard.

22. SPECIAL OFFERS
a) Live demo of the WordStream Advisor to learn how to manage
your PPC in 20 minutes a week
b) 1-1 AdWords Assessment with AdWords Certified Consultant
c) I don’t want any free assistance with my AdWords account

23. Q&A
TIM WARNER
TWarner@wordstream.com