The document discusses 3 surprising ways to beat Facebook ad fatigue including hosting an event, creating a Facebook group, and using Facebook stories to engage audiences. It encourages readers to get a free Facebook ads assessment to improve their marketing strategies on the platform and avoid ad fatigue among their target audiences. The summary provides the key ideas and purpose of the document in 3 sentences.

1. 3 Surprising Ways
to Beat Facebook
Ad Fatigue
Hosted by: Dennis Wilson

2. ABOUT US
It’s all in the name.
LOCAL.
The heart and dedication of a LOCAL partner,
powered by a national network. Our award-
winning media coverage through 260 daily brands
in 46 states across the country makes us the
largest media company in the U.S. Together, we
reach over 140 million consumers.
iQ.
We match our LOCAL, trusted
brands with innovative technology
and intelligence to provide industry-leading digital
marketing services. Through our premiere
partnerships with Google, Facebook, Instagram,
and other social media platforms, we can provide
local businesses with unmatched targeted
marketing solutions.
Sources: Gannett Investor Relations (Note, ex-Guam there are 260 local dailies across 47
states); Comscore September 2019 de-duplicated audience report.

3. SPRING BREAK!

4. Spring Break Traditions

5. Spring Break Traditions

6. Spring Break Traditions

7. The Quickening

8. The Quickening
Lysol spray

9. The Quickening
Bleach

10. The Quickening
Hand sanitizer

11. The Quickening
Toilet paper

12. …mild panic.
Walmart
Convenience
Amazon
Grocery

13. CHANGE.
FORCED
DINING
FRIDAY
NIGHTS
MEDICINE

14. CHANGE.
FORCED

15. CHANGE.
FORCED

16. CHANGE.
FORCED

17. CHANGE.
FORCED

18. CHANGE.
FORCED

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00100100101001010010011101101101101101101010101100011101101010101010110110101011010
11001001001010010100100111011011011011011010101011000111011010101010101101101010110
10110010010010100101001001110110110110110110101010110001110110101010101011011010101
10101100100100101001010010011101101101101101101010101100011101101010101010110110101
01101011001001001010010100100111011011011011011010101011000111011010101010101101101
01011010110010010010100101001001110110110110110110101010110001110110101010101011011
01010110101100100100101001010010011101101101101101101010101100011101101010101010110
11010101101011001001001010010100100111011011011011011010101011000111011010101010101
10110101011010110010010010100101001001110110110110110110101010110001110110101010101
01101101010110101100100100101001010010011101101101101101101010101100011101101010101
01011011010101101011001001001010010100100111011011011011011010101011000111011010101
01010110110101011010110010010010100101001001110110110110110110101010110001110110101
01010101101101010110101100100100101001010010011101101101101101101010101100011101101
01010101011011010101101011001001001010010100100111011011011011011010101011000111011
01101010101100011101101010101010101010111110001010001010111010011100110101010100010
1010010100101010010010001001011000001111101001101110111101110110101

20. Innovation
https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/five-fifty-the-quickening#
E-commerce

21. Innovation
https://www.statista.com/topics/6241/coronavirus-impact-on-online-usage-in-the-us/
Education
1,087%

22. EXPOSED
000110101010101010101010101010
100110010101011001110111010101
010010011110010101010111001001
010010100100111011011011011011
010101011000111011010101010101
101101010110101100100100101001
010010011101101101101101101010
101100011101101010101010110110
10101101011001001001

23. exposed
000110101010101010101
010101010100110010101
011001110111010101010
010011110010101010111
001001010010100100111
011011011011011010101
011000111011010101010
101101101010110101100
100100101001010010011
101101101101101101010
101100011101101010101
010
NOISE

24. exposed
000110101010101010101
010101010100110010101
011001110111010101010
010011110010101010111
001001010010100100111
011011011011011010101
011000111011010101010
101101101010110101100
100100101001010010011
101101101101101101010
101100011101101010101
010 noise
000110101010101010101010101010100110010
101011001110111010101010010011110010101
010111001001010010100100111011011011011
011010101011000111011010101010101101101
010110101100100100101001010010011101101
101101101
CONSUME

25. exposed
000110101010101010101
010101010100110010101
011001110111010101010
010011110010101010111
001001010010100100111
011011011011011010101
011000111011010101010
101101101010110101100
100100101001010010011
101101101101101101010
101100011101101010101
010 noise
000110101010101010101010101010100110010
101011001110111010101010010011110010101
010111001001010010100100111011011011011
011010101011000111011010101010101101101
010110101100100100101001010010011101101
101101101
consume
RELEVANCE

26. 000110101010101010101010101010100110010101011001110111010101010010011110010101010
111001001010010100100111011011011011011010101011000111011010101010101101101010110
101100100100101001010010011101101101101101101010101100011101101010101010110110101
011010110010010010100101001001110110110110110110101010110001110110101010101011011
010101101011001001001010010100100111011011011011011010101011000111011010101010101
101101010110101100100100101001010010011101101101101101101010101100011101101010101
010110110101011010110010010010100101001001110110110110110110101010110001110110101
010101011011010101101011001001001010010100100111011011011011011010101011000111011
010101010101101101010110101100100100101001010010011101101101101101101010101100011
101101010101010110110101011010110010010010100101001001110110110110110110101010110
001110110101010101011011010101101011001001001010010100100111011011011011011010101
011000111011010101010101101101010110101100100100101001010010011101101101101101101
010101100011101101010101010110110101011010110010010010100101001001110110110110110
110101010110001110110101010101011011010101101011001001001010010100100111011011011
011011010101011000111011010101010101101101010110101100100100101001010010011101101
101101101101010101100011101101010101010110110101011010110010010010100101001001110
11011011011011010101011001
Relevance
Communities

27. 000110101010101010101010101010100110010101011001110111010101010010011110010101010
111001001010010100100111011011011011011010101011000111011010101010101101101010110
10110010010.1010010100100111011011011011011010101011000111011010101010101101101010
110101100100100101001010010011101101101101101101010101100011101101010101010110110
101011010110010010010100101001001110110110110110110101010110001110110101010101011
011010101101011001001001010010100100111011011011011011010101011000111011010101010
101101101010110101100100100101001010010011101101101101101101010101100011101101010
101010110110101011010110010010010100101001001110110110110110110101010110001110110
101010101011011010101101011001001001010010100100111011011011011011010101011000111
011010101010101101101010110101100100100101001010010011101101101101101101010101100
011101101010101010110110101011010110010010010100101001001110110110110110110101010
110001110110101010101011011010101101011001001001010010100100111011011011011011010
101011000111011010101010101101101010110101100100100101001010010011101101101101101
101010101100011101101010101010110110101011010110010010010100101001001110110110110
110110101010110001110110101010101011011010101101011001001001010010100100111011011
011011011010101011000111011010101010101101101010110101100100100101001010010011101
1011011011011010101011001
Relevance
Data informed, creatively driven
STORY TELLING
BALANCE
AI/ML CONNECTION

29. Question?
ARE YOU READY FOR YOUR FREE FACEBOOK ADS ASSESSMENT?

31. QUESTIONS?
thank you.