In this webinar Larry Kim of WordStream and Marty Weintraub of aimClear debunk 10+ classic myths about social media advertising and leave you with 8 KILLER HACKS to make money on Facebook, Twitter, and YouTube - from basic to advanced. You'll learn: - How to actually make money with paid social media ads - How to overcome classic barriers to success - 8 Killer hacks for Facebook, Twitter AND YouTube _______________________________________________________________ For more information about WordStream, visit www.wordstream.com.

1. Hacking Facebook, Twitter & YouTube:
8 Killer Hacks to MAKE MONEY with Paid Social Ads
Brought to you by:
www.wordstream.com/learn
#socialhacks

2. www.wordstream.com/learn
Want to get smart in paid search?
#socialhacks

3. Today’s Presenters
Founder of WordStream
Leader of the Quality Score Rebellion
Had a Kid 8 Months Ago (#ppckid)
Founder of aimClear
Author of "Killer Facebook Ads"
2013 US Search Personality Of The Year
#socialhacks

4. Today’s Agenda
1. Social Media Myths Debunked (Marty)
2. Show me (FB) Money! (Marty)
3. Hacking Twitter Ads! (Larry)
4. Hacking YouTube Ads! (Larry)
#socialhacks

5. Marty Weintraub | @martyweintraub @aimClear
BOOTSTRAPPING SOCIAL
MEDIA SALES, B2B, B2C
REALITY & REVENUE
© 2014 aimClear® All Rights Reserved

6. Marty Weintraub | @martyweintraub

9. #socialhacks

10. </RANT>
• Social Media Myths Debunked
• #WTF, What Is Social For Anyway?
#socialhacks

11. CLASSIC SOCIAL MYTHS
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12. “IF YOU BUILD IT, THEY WILL COME”
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13. “SOCIAL IS WORTHLESS FOR B2B”
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14. “NOT VIRAL,
NOT COOL”
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15. “COMMUNITIES ARE ALWAYS VALUABLE”
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16. #socialhacks

17. “TWITTER ONLY WORKS FOR
CELEBRITIES & BIG BRANDS”
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18. …WITH THE MOST FOLLOWERS WINS!
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19. #socialhacks

20. “BLOGGING IS A WASTE OF TIME”
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21. “CAN’T MEASURE SOCIAL””
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22. “MY CUSTOMERS ARE NOT ON SOCIAL”
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23. “IT TAKES A TON OF CONTENT”
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24. #socialhacks

25. “I DON’T HAVE TIME TO MANAGE SOCIAL”
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26. “NEGATIVE COMMENTS
WILL EAT MY BUSINESS”
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27. “JOIN AS MANY NETWORKS AS POSSIBLE!”
#socialhacks

28. #socialhacks

29. “SOCIAL IS ONLY
ABOUT FLUFFY SHIT”
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30. “SOCIAL IS NOT POSSIBLE IN MY
REGULATED ENVIRONMENT”
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31. #socialhacks

32. #socialhacks

35. #socialhacks

37. “SOCIAL MEDIA IS 9-5, MON – FRI”
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38. “I HAVE TO RESPOND TO
EVERYTHING IMMEDIATELY”
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39. #socialhacks

40. “SCHEDULING POSTS, BAD IDEA”
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41. “USE INTERNS TO MANAGE SOCIAL”
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42. “SOCIAL & DISPLAY ADVERTISING: VALUELESS”
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43. “POST THE SAME CONTENT OFTEN FOR MORE RESULTS”`
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44. “PAID SOCIAL WALL AMPLIFICATION
IS A WASTE OF MONEY”
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45. MYTHS DEBUNKED!

47. WHAT IS SOCIAL FOR?
#socialhacks

48. INTENTIONAL COMMUNITY BUILDING?
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49. PISSED OFF CONSUMER,
BAD REVIEW AVOIDANCE PATROL?
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50. #socialhacks

51. SALES? YE$
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52. #socialhacks

53. #socialhacks

54. #socialhacks

55. CUSTOMER SUPPORT?
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56. CROWD SOURCING
PRODUCTS & CONTENT?
#socialhacks

57. EVENTS & PROMOTIONS?
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58. DISPLAY ADVERTISING?
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59. IN-SOCIAL ECOMMERCE & OTHER DIRECT ROI?
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60. • Thought Leaders
• High Authority Users
• Vertical Media Roles
INFLUENCER MARKETING?
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61. WHAT IS AN “INFLUENCER?”
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62. #socialhacks

63. #socialhacks

64. VERTICAL WORKPLACE BLOGGERS!
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65. GLOBAL BLOGGERS!
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66. #socialhacks

67. SOCIALLY AMPLIFIED PR DISTRIBUTION?
• Customer Relations
• Media Relations
• Internal Relations
• Investor Relations
• Crises Management
• Community Relations
#socialhacks

68. MEDIA ROLES TARGETING
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69. ANCHORS, HOSTS, CORRESPONDENTS
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70. PRODUCERS
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71. THEMED JOURNALISTS
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72. VERTICAL INTERESTS JOURNALISTS
#socialhacks

73. SEO, HIGHER GOOGLE RANKINGS?
• Profiles Rank In Google
• Social Signals Count For SEO
• Google+, s An Entirely Different Animal
#socialhacks

74. #socialhacks

75. REPUTATION MANAGEMENT,
IMAGE CONTROL?
#socialhacks

76. EMPOWER SALES TEAM NETWORKING?
#socialhacks

77. THOUGHT LEADERSHIP MARKETING?
#socialhacks

78. Quantifiable Branding Actions?
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79. OF COURSE
CONTENT
DISTRIBUTION?
#socialhacks

80. BARRIERS TO ENTRY
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81. LIMITED RESOURCES
#socialhacks

83. MESSY TAO OF PERSONAL VS.
CORPORATE PROFILES
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84. NO APPARENT PATHWAY TO REVENUE
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85. MISUNDERSTANDING OF SOCIAL
IN THE MARKETING MIX
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86. #socialhacks

87. NOT SURE WHAT TO DO FIRST!
#socialhacks

88. Hacking Twitter and YouTube:
8 Ways to Make Money from Paid Social Ads
#socialhacks

89. Twitter
Ads!
#socialhacks

90. 4 Twitter Campaign Types:
#socialhacks

91. Promoted Tweets
#socialhacks

92. Follower Campaigns
#socialhacks

93. App Install Ads
#socialhacks

94. New This Month: Video View Ads!
#socialhacks
#socialhacks

95. Basic Twitter Ad Targeting Options
#socialhacks

96. Twitter Hack #1: Tweet More Often

97. How To Tell if You’re Tweeting Too Much?
#socialhacks

98. Twitter Hack #2: Leverage The Power of Quality Score
#socialhacks

99. High Engagement = Dramatically Lower CPE’s
#socialhacks

100. How To Find High Engagement Tweets??!
#socialhacks

101. Twitter Hack #3: Leverage Advanced Targeting Options
#socialhacks

102. True Story: Blog Posted Friday at 5PM EST
#socialhacks

103. Shared and Promoted Content on Twitter
#socialhacks

104. Article Appeared on Marketing Land Within 2 Hours
#socialhacks

105. Article Appeared on Marketing Land Within 2 Hours
#ppc2015 @larrykim @martyweintraub
Exponential Growth
#socialhacks

106. The Awesome Power of Custom Audiences
• Remarketing Lists:
• People who recently visited your site are
more likely to engage with your content
• Custom Lists:
• Influential people worth more than non-
influential people
• Customers & prospects worth more than
randos…
#socialhacks
#socialhacks

107. Twitter Hack #4: Leverage “Cards” for Lead Generation

108. The “Flywheel Effect”: How Paid Promotion Increases Organic Engagement
#socialhacks

109. Twitter Ads: Key Takeaways
• First Test Tweeting More
• Higher Engagement Rate = Lower CPE
• (Lower Engagement Rate = Higher CPE)
• Promote Posts with High Organic Engagement
• Tailored Audiences & Remarketing = Higher
Engagement
• Leverage “Cards” For Lead Generation
• Paid Promotion Creates Organic Visibility
#socialhacks

110. YouTube
Ads!
#socialhacks

111. #socialhacks

112. TrueView Ads on YouTube
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113. YouTube Ads Hack #1: Know Your Video Ad Targeting Options!
• Demographics: Age, gender, and parental status.
• Topics: YouTube video or Google Display Network content targeted by category or sub-category.
• Interests: Pick from a few thousand available categories to reach people interested in specific topics
• Affinity audiences: Reach people who already have a strong interest in your brand, product, or service.
• In-market audiences: Reach people who are in the process of buying something.
• Placements: Add unique websites or placements within
those websites.
• Channels (YouTube Partner Channels)
• Videos (YouTube Videos)
• Sites on the Google Display Network
• Remarketing lists: Reach viewers based on their past
interactions with your videos or YouTube channel or Website.
• Keywords: YouTube viewers’ search queries.
#socialhacks

114. YouTube Ads Hack #2: Test Going Longform
#socialhacks

115. YouTube Hack #3:
Paid YouTube Video Promotion =
Increased Organic Visibility!
#socialhacks

116. www.wordstream.com/google-adwords www.wordstream.com/landing-page
Grade Your AdWords Account Grade Your AdWords Landing Pages
#socialhacks

118. marty@aimclear.com