Convert web-browsing window shoppers into YOUR satisfied customers. Join our experts, as they walk you through the PPC Playbook to converting prospects with 11 effective techniques. You'll learn: - How to determine the appropriate offer for each stage of the funnel - How to seamlessly integrate paid social with paid search to achieve success - Why remarketing is the perfect complement to any nurture effort

3. •Recorded version will be distributed later this
afternoon, be sure to keep an eye out for an email!
•Time for Q&A – don’t be shy!
Logistics:Logistics:
• Recorded version will be distributed later this afternoon, be sure to
keep an eye out for an email!
• Time for Q&A – don’t be shy!

4. ALLEN FINN, Content Marketing Specialist
• Formerly a member of the Managed Services team
• 2 years with WordStream
• Likes to grill
BRETT McHALE, Senior Marketing Specialist for Paid Acquisition
• Manages in-house paid advertising
• 2 years with WordStream
• Also, likes to grill
Meet Our Presenters:

6. Is that some people just aren’t ready on day one.

7. A nurture program allows you to take this...

8. And turn it into this...

9. Because a winning
nurture program, like
a winning NFL team…

10. Creates Brand Familiarity

11. Provides Value

12. Handles Objections
Pushes the limits… Resulting in positive results!

13. Many businesses only
use email to nurture
their prospects.

14. Email is Great...

15. But It Has Hurdles…

16. Email Nurture Adversity

17. .. To Thwart Email
Overload and Low
Open Rates.
You Can Use Paid Search and Social Together...

18. Today You’re Going to
Learn How to...

19. Pre-Qualify Leads with AdWords

20. Nurture Prospects with Facebook (and AdWords)

21. Turn Leads Into Customers

22. So you can spend your time doing this...

23. …Instead of this

25. AdWords + Your
Nurture Funnel

26. AdWords’ Role: Feeding the Funnel

27. AdWords’ Role: Nurture

28. AdWords’ Role: Close

29. Facebook + Your
Nurture Funnel

30. Facebook’s Role

31. Facebook’s Role

32. And Now….

33. 11 Ways to Turn
Prospects into
Customers

35. #1 Keyword Research +
Audience Definition

36. Keyword Research + Audience Definition

37. Keyword Research + Audience Definition

38. Keyword Research + Audience Definition

39. Keyword Research + Audience Definition

40. Keyword Research + Audience Definition

41. #2 Find the Right Ad
Format for Your Offering

42. Finding the right ad format for your offering

43. Finding the right ad format for your offering

44. Finding the right ad format for your offering

45. #3 Align Messaging
Between Platforms

46. Align Messaging Between Platforms

47. Align Messaging Between Platforms

48. Align Messaging Between Platforms

49. #4 Make Sure Tracking
Codes are in Place
(and Working)

50. Tracking Code In Place

51. Tracking Code In Place

52. Tracking Code In Place

53. Tracking Code In Place

54. Tracking Code In Place

55. Tracking Code In Place

56. #5 Develop + Grow
Remarketing Lists

57. Develop + Grow Remarketing Lists

58. Develop + Grow Remarketing Lists

59. Develop + Grow Remarketing Lists

60. #6 Use IF Functions in
Your Text Ad Copy

61. IF Functions

62. Device Audience
{=IF(device=mobile, text to insert):default text} {=IF(audience IN(<userlist1>,<userlist2>),text to insert):default text}
IF Functions

63. #7 Frequency Cap
Your Display Ads

64. Frequency Cap

65. Frequency Cap

66. Your Prospects Without a Frequency Cap

67. Frequency Cap

68. #8 Push Leads Down
the Funnel With
Facebook

69. Facebook Conversion Tracking
Move Leads Down the Funnel

70. Facebook Conversion Tracking
Move Leads Down the Funnel

72. Exclusionary Audiences

73. Exclusionary Audiences

74. #10 Lookalikes + Similar
Audiences Are Your Best
Friend

75. Similar Audiences: AdWords

76. Lookalike Audiences: Facebook

77. #11 Use Dynamic
Remarketing to Stay
in Front of Cart
Abandoners

78. Cart Abandoners With Dynamic Remarketing

79. In Summary...

80. In Summary...
● Finding the right ad format for your offering
● Align Messaging Between Platforms
● Develop + Grow Remarketing Lists
● Facebook Conversion Tracking Move Leads
Down the Funnel
● Exclusionary Audiences
● Cart Abandoners With Dynamic Remarketing

82. Special Offer: Would you
like a FREE Demo from a
certified AdWords expert?
YES
NO,
THANK YOU