Time is money - how much of both are you wasting while managing your clients' PPC accounts? WordStream has mastered a management strategy for paid search and paid social that can optimize all of your clients' campaigns for increased ROI in ONE simplified work flow. Tune in to hear our Google AdWords experts explain how agencies across the globe are getting ahead with our method. Join our free webinar to learn: - A proven weekly routine to help you achieve better results across AdWords, Facebook and Bing campaigns - How to decide which tasks to prioritize - How our helpful tools can drastically reduce the time you spend on account maintenance

2. LOGISTICS
oRecording
oQ&A

3. JOIN THE CONVERSATION ON TWITTER
#PPC20
@WordStream

4. TODAY’S AGENDA
 WHO WordStream is
 WHY we’re the best at understanding your business
 HOW we help agencies of all varieties
 WHAT specific strategies you can start implementing
now to make your life easier

5. MEET THE EXPERTS
Sean Cruise
Agency Team Lead
o 9+ years of PPC experience
o Certified AdWords Professional
Jeff Walsh
Senior Agency Account
Executive
o 4+ years of PPC experience
o Certified AdWords Professional

6. LET’S LEARN A LITTLE ABOUT YOU…
? ? ?

7. WHICH BEST DESCRIBES YOU?
a) Agency Owner - I manage PPC accounts
b) Agency Owner - I have employees manage PPC accounts
c) Manager - I oversee a team of PPC specialists
d) Employee – I only manage PPC accounts
e) Employee – I manage PPC accounts in addition to other
responsibilities

8. DO ANY OF THE FOLLOWING HOLD YOU BACK FROM
ACHIEVING YOUR PPC GOALS?
a) Bandwidth
b) Results/Efficiency
c) Pitch Process
d) Expertise
e) None of the above

9. WHICH AREA OF YOUR WORKFLOW CAUSES THE MOST
HEADACHES?
a) Keyword management
b) Ad copy optimization
c) Bid management
d) Prioritizing where to spend my time
e) Reporting

10. WORDSTREAM IS…

11. WE UNDERSTAND YOUR BUSINESS

12. HOW WE HELP AGENCIES
Work smarter, not harder.

13. WHAT TOOLS/STRATEGIES YOU CAN USE
NOW
oAll-in-one assessment/optimization platform:
oClient Center
o20 Minute Work Week
oCall Tracking
oAdvanced Reporting
oDashboard to Prioritize Campaign Needs

14. CLIENT CENTER

15. ONE-STOP-SHOP FOR CLIENT ACCOUNT
MAINTENANCE

16. 20-MINUTE WORK
WEEK

17. NEGATIVE KEYWORDS

18. ADD KEYWORDS

19. AD COPY

20. OPTIMIZE KEYWORD BIDS

21. REVIEW COSTLY KEYWORDS

22. PAUSE DUPLICATE KEYWORDS

23. SHARE ADVANCED REPORTS

24. ADWORDS PERFORMANCE GRADER
 Baseline your AdWords performance
 Free, instant PPC audit in under a minute
 Grade your AdWords account performance
based on 10 key paid search metrics
 Streamline prospecting
www.wordstream.com/google-adwords

25. SPECIAL OFFERS
a) Live demo of the WordStream Advisor to learn how to manage
your PPC in 20 minutes a week
b) 1-1 AdWords Assessment with AdWords Certified Consultant
c) I don’t want any free insight on my PPC accounts

26. Q&A
Sean Cruise
Agency Team Lead
scruise@wordstream.com
Jeff Walsh,
Senior Agency Account Executive
jwalsh@wordstream.com

27. THANK YOU
Sean Cruise
Agency Team Lead
scruise@wordstream.com
Jeff Walsh,
Senior Agency Account Executive
jwalsh@wordstream.com
Benchmark your AdWords account today!
www.wordstream.com/google-adwords