This landscape is a first pass at understanding the range of vertical-specific predictive analytics solutions available on the market, with emphasis on startups and newer incumbents (rather than legacy providers such as SAS, FICO, and IBM’s SPSS and Watson products). The goal in compiling this landscape is to understand which verticals are supersaturated with new predictive solutions (e.g. predictive sales and marketing applications), versus which have yet to see many new, disruptive solutions.

1. Predictive Analytics Landscape
HR
Hiring Fraud Detection
IT Systems Optimization
Datacenter Environments
Enterprise Energy Managment
Predictive Customer Acquisition,
CRM & Propensity to Close
Churn Analysis and Optimization;
Customer Upsell and Retention
Predictive Content
Strategy + Social Intelligence
Predictive Performance
of Marketing Programs
Personnel Management
Operational
Management
Supply Chain Risk
Supplier Risk Management
Sales & Marketing Security
IT
Facilities
Finance
Purchasing
Legal