Design (especially in highly technical sectors) is at a crossroads, with traditional boundaries breaking and new fields opening, our profession needs to address: The democratisation of design The growth of design automation The merging of related disciplines In essence: WE NEED BETTER DESIGN Design Automation https://medium.com/@worldofknight/the-design-science-manifesto-2-design-automation-522493d5f151#.fc9asvdoh Design Democratisation https://medium.com/@worldofknight/ux-is-dead-long-live-design-ergonomics-c6bdd1fe6abe#.kbsmj8zfk

1. The Design Science!
Manifesto
© John Knight
2015

2. Why We Need Design Science
Design is at a crossroads, with traditional
boundaries breaking and new fields
opening, our profession needs to address:
• The democratisation of design
• The growth of design automation
• The merging of related disciplines
In essence:
WE NEED BETTER DESIGN

3. The Design Science Manifesto!
!
!1. Apply the Scientific method to Design
2. Use design to generate knowledge
3. Accumulate Design Science knowledge
4. Measure achievement through data
5. Assure professional excellence

4. Apply the Scientific Method to Design
1. Make observations
2. Question and gather information
3. Form hypothesis
4. Make predictions from hypothesis
5. Test the hypothesis and predictions in an
experiment that can be reproduced
6. Analyze the data and draw conclusions
7. Reproduce the experiment until there are no
discrepancies between observations and
theory

5. Use Design to Generate Knowledge
Explore ways in which design outcomes
and practices can add insight by:
1. Identifying the parameters of design
2. Focusing on the material world of human
practice
3. Exploring latency and opportunity as well as
problem hypothesis
4. Making stuff to test theories
5. Reflecting on practice to improve methods

6. Accumulate Design Science Knowledge
Build and contribute to a robust and
empirically validated knowledge base by:
1. Citing the contributions of others
2. Enabling others to verify your findings
3. Focusing on new and valuable knowledge
4. Peer reviewing and active participation
5. Extracting actionable recommendations

7. Measure Achievement through data
Strive for repeatable metrics and measure quality
by:
1. Using structured methods
2. Always testing …
3. Combining research methods and data
4. Measuring impact over time
5. Extracting generalisable data for others

8. Assure Professional Excellence
Strive to build a sustainable design profession by
recognising and developing the contribution of:
1. Education
2. Practice
3. Quality
4. Standards
5. Community

9. @WorldofKnight
Kiitos