The document discusses the rise of apps and whether they will replace the browser as the main way to access content on mobile devices. It notes that apps have several advantages over mobile browsers, including better integration with devices, usability on small screens, and the ability to monetize content. However, browsers still have advantages in being less dependent on connections and supporting search-based access to content. The conclusion is that consumer demand and how content suppliers monetize will ultimately determine whether apps or browsers are preferred.
24. Established web-friendly firms are finding that consumers prefer engaging with them on apps… … but it’s not just pure plays. High street banks and supermarkets are seeing it too.
25. “ Apps on mobile devices may soon overtake the web itself as the main platform for consumer software…” Source: Wired, July 2010 Tim O’Reilly’s chin…of Web2.0 fame
27. Estimated Global Install Base, 2013 PCs Smartphone & browser equipped phones Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance 1.82bn 1.78bn
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29. We’re addicted to them… … they’re not called Crackberries for nothing!
38. But if the sites are properly designed for the mobile “touch web” then they can be used in browsers
39. Taptu provide mobile touch web search functions This data seems to suggest that the mobile “touch” web is going to outpace the development of apps… but is it really?
40. Data hungry functions are better suited to an app environment. If e-mail could be adequately handled in the browser, why do Blackberries exist (and command such share)?
44. Ever lost these? Search is stupid – you know what you want, you just don’t know where to find it The browser is predicated on the idea of seeking what you want on the web.
45. But we are moving from a search-based web to a web that delivers what we want based on our expressed and implied preferences
46. Pulse News Reader is an example of the next generation of apps delivering info to us rather than us having to go and find it
72. It’s both, but undoubtedly the App Store is helping Apple’s market capitalisation “ The global market for mobile applications is expected to more than triple from just under $10 billion at the end of 2009 to $32 billion in 2015” “ In April 2009, Apple had 35% of the download market but only 1% of the mobile device install base”
81. Volume Price Demand Supply Ultimately the laws of consumer demand and content supply will determine which is the preferred method for accessing internet content