Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
2015
THE WORK
DIGITAL--SOCIAL
MOBILE
E-COMMERCE
LIFESTYLE
IN Asia-Pacific
DIGITAL TRENDS FEBRUARY
THE WORK
Mini Australia targets Chinese migrants with Weibo presence
Mini Australia is targeting Chinese Australians with ...
THE WORK
Dove steps in on negative comments during The Oscars
As part of its new social media campaign #SpeakBeautiful, Tw...
THE WORK
Samsung takes desert dwellers on a virtual shark dive
Samsung launched Gear VR, a virtual reality headset, by cre...
THE WORK
5 heart-tugging CNY ads from Malaysian brands
The festive season is always a great time for innovative advertisem...
DIGITAL--SOCIAL
Eight social video trends to look out for in 2015
2014 was the year when native video advertising evolved ...
DIGITAL--SOCIAL
China disillusioned by social media
More and more Chinese people are using social media but an increasing ...
DIGITAL--SOCIAL
Do China’s WeChat users like brand accounts?
WeChat is the second most popular social or messaging app acc...
DIGITAL--SOCIAL
Asia gets creative with automated ad buying
Cost and operational efficiencies encourage brands and agencie...
MOBILE
Indonesia home to fragmented smartphone market
eMarketer estimates that as of the end of 2014, 136.9 million people...
MOBILE
Multi-screen behaviour in Malaysia, Indonesia and Singapore
Microsoft Advertising’s research into multi-screen beha...
MOBILE
Wall’s wants consumers to start smiling
China’s top two taxi-hailing apps ink merger deal
Amid competition from US-...
E-COMMERCE
Indian ecommerce put in perspective
Online retailing in India is set to multiply almost eightfold in the next f...
E-COMMERCE
How to make ecommerce work for Southeast Asia tomorrow
Global management consulting firm AT Kearney and the CIM...
E-COMMERCE
Wootag lets viewers buy and interact with brands inside videos, targets
Southeast Asia Video advertising is res...
E-COMMERCE
Fashion ecommerce: are virtual fitting rooms the silver bullet?
It's common to see fashion retailers focus on t...
LIFESTYLE
Real-time check on what Malaysians are spending on
TrustedCompany.com an open, review-driven community that conn...
LIFESTYLE
Urban India spurs FMCG growth
Household FMCG consumption in urban areas of India surpassed rural India in both
v...
LIFESTYLE
10 trends shaping retail marketing in Asia
Asia will be driving the world’s retail sales in the next five years ...
WUNDERMAN ASIA HQ
martina.schlittler@wunderman.com
DIGITAL TRENDS
IN Asia-Pacific
FEBRUARY 2015
Upcoming SlideShare
Loading in …5
×

of

APAC Digital Trends - February 2015 Slide 1 APAC Digital Trends - February 2015 Slide 2 APAC Digital Trends - February 2015 Slide 3 APAC Digital Trends - February 2015 Slide 4 APAC Digital Trends - February 2015 Slide 5 APAC Digital Trends - February 2015 Slide 6 APAC Digital Trends - February 2015 Slide 7 APAC Digital Trends - February 2015 Slide 8 APAC Digital Trends - February 2015 Slide 9 APAC Digital Trends - February 2015 Slide 10 APAC Digital Trends - February 2015 Slide 11 APAC Digital Trends - February 2015 Slide 12 APAC Digital Trends - February 2015 Slide 13 APAC Digital Trends - February 2015 Slide 14 APAC Digital Trends - February 2015 Slide 15 APAC Digital Trends - February 2015 Slide 16 APAC Digital Trends - February 2015 Slide 17 APAC Digital Trends - February 2015 Slide 18 APAC Digital Trends - February 2015 Slide 19 APAC Digital Trends - February 2015 Slide 20
Upcoming SlideShare
Sociology
Next
Download to read offline and view in fullscreen.

8 Likes

Share

Download to read offline

APAC Digital Trends - February 2015

Download to read offline

Wunderman APAC Digital Trends Report - February 2015

Related Books

Free with a 30 day trial from Scribd

See all

APAC Digital Trends - February 2015

  1. 1. 2015 THE WORK DIGITAL--SOCIAL MOBILE E-COMMERCE LIFESTYLE IN Asia-Pacific DIGITAL TRENDS FEBRUARY
  2. 2. THE WORK Mini Australia targets Chinese migrants with Weibo presence Mini Australia is targeting Chinese Australians with a social media push timed to coincide with Lunar New Year with the brand establishing an official brand presence on Chinese social media site Sina Weibo. According to Mini Australia, the move is the first time an Australian automotive brand has utilised China’s social media giant Weibo. The Mini Weibo presence will aim to engage Mini buyers within the Chinese community in Australia. Read the article. Source: www.mumbrella.com.au Coca-Cola celebrates its 100 year old bottles Coca-Cola has launched a fresh global campaign to celebrate the 100th anniversary of its iconic green bottles. This campaign will run under its “Open Happiness” platform and across 100 countries globally. Currently Coca-Cola ads are already running on its social media platforms. These ads were first posted on Coca-Cola Journey Site as well as its YouTube channel. Read the article. Source: www.marketing-interactive.com
  3. 3. THE WORK Dove steps in on negative comments during The Oscars As part of its new social media campaign #SpeakBeautiful, Twitter and Dove encouraged women to turn ugly tweets into beautiful ones using new technology that uses Twitter data to identify negative social media conversations about beauty and body image. When a negative tweet was posted, the technology was used by Dove to send non-automated responses to real women. The response includes constructive and accessible advice to encourage more positive online language and habits. Read the article, watch the video. Source: www.marketing-interactive.com Heineken promotes froth-free CNY resolutions Heineken Taiwan has created a campaign that rides on the concept of Chinese New Year resolutions. According to Chinese tradition, one of the ways to make a wish come true is to write your wish on a paper lantern, light it up from underneath like a hot air balloon and fly it up into the sky. Instead of following tradition, the brand decided to write up people’s excuses for not sticking to their Chinese New Year resolutions year after year. Read the article. Source: www.marketing-interactive.com
  4. 4. THE WORK Samsung takes desert dwellers on a virtual shark dive Samsung launched Gear VR, a virtual reality headset, by creating ‘dive shop’ in land locked Alice Springs, where customers could come try a 360-degree shark diving film, which lets users experience the underwater home of great white sharks without evening donning a wetsuit. Underwater footage of the great whites was captured near Port Lincoln in South Australia, including a 360-degree shot of the inside of a shark’s mouth, captured when it attempted to eat the camera rig. Read the article. Watch the video. Source: http://www.mumbrella.asia Effort turns search engines into reminders about missing people Internet users who try to search on popular websites in the month of February might find a reminder that while they search for a bargain or a nugget of information, thousands of other people are searching for a missing loved one. The ‘Help find me’ campaign causes information about missing people to pop up on users’ screens when they use the search function on particular websites. Several high-traffic sites have donated their search bars for the duration of the campaign. Watch the video. Source: www.campaignasia.com
  5. 5. THE WORK 5 heart-tugging CNY ads from Malaysian brands The festive season is always a great time for innovative advertisements to remind us of the things we often take for granted. This Chinese New Year, Malaysia boasts its home-grown artistic talents with poignant narratives guaranteed to tug at your heart strings. With themes ranging from multicultural unity to residential harmony, this article rounds up the top five favourite advertisements to celebrate the year of the Goat in cinematic style. Read the article. Source: www.marketing-interactive.com Engagement Meter: Cheesy goodness wins hearts Visa Malaysia, Cebu Pacific and Burger King Singapore land atop this week’s appetizing list of the most engaging social campaigns, curated by Unmetric. Other campaigns in the roundup include a campaign by Pizza Hut Singapore for the Cheese Blossom Pizza and Samsung Mobile India for the Galaxy Tab, Note 4 and GalaxyA5. Read the article. Source: www.campaignasia.com
  6. 6. DIGITAL--SOCIAL Eight social video trends to look out for in 2015 2014 was the year when native video advertising evolved and viewability was on the tip of everyone’s tongue. But what can we expect from video advertising in 2015? Here are a breakdown of the latest trends, starting with how Facebook’s video features will increasingly pose a challenge to YouTube, how TV networks are becoming more programmatic and how emotional testing and targeting will drive digital content strategy and distribution. Read the article. Source: www.campaignasia.com Brief: Asia Pacific Firms Measure the Wrong Social Metrics Marketers are increasingly funding social media programs in Asia Pacific. But most are still beginners at social measurement — focusing on simplistic metrics such as fans, followers, and engagement. Marketers need to measure social's impact on key business objectives instead. This report helps marketing leadership professionals find the right metrics to measure the true impact of their social media efforts, taking into account the customer life cycle and journey, and describes how marketers must map their social marketing efforts to this framework. Read the article. Source: www.forrester.com
  7. 7. DIGITAL--SOCIAL China disillusioned by social media More and more Chinese people are using social media but an increasing proportion are also questioning its effect on their lives according to new research. For its China Social Media Impact Report, research firm Kantar polled 13,341 online users as well as carrying out face-to-face interviews and text-mining of posts on Weibo and WeChat. It found that most people had a positive view of social media's impact: 64.7% compared to 12.2% who thought it had a negative impact, with the remaining 23.1% being neutral. Read the article. Source: www.warc.com Japan, India boast largest Twitter audiences in APAC The countries in Asia-Pacific with the two largest Twitter populations have dramatically different profiles, according to eMarketer’s latest estimates of social network usage around the world. This year, Japan will boast the region’s largest Twitter population, at 26.0 million, while India will come in second with 22.2 million users. Indonesia has Asia-Pacific’s third-largest Twitter audience, with 18.7 million monthly users expected this year. Read the article. Source: www.emarketer.com
  8. 8. DIGITAL--SOCIAL Do China’s WeChat users like brand accounts? WeChat is the second most popular social or messaging app accessed by internet users in China, according to GlobalWebIndex, and past research from the China Internet Network Information Centre (CNNIC) indicated users were much more interested in news and celebrities than in brands. But data also suggests a substantial number of users do focus on following brands. Nearly 19% of WeChat users in China counted companies as the primary type of official WeChat accounts they followed. Read the article. Source: www.emarketer.com Spring Festival Gala sets record for most online views of a live stream in China everCCTV’s Spring Festival Gala has become as big a part of the holiday as dumplings or firecrackers for many people in China. While it may not come close to matching the TV viewership, iQiyi’s live stream of the entire show still broke records, capturing more than 14 million simultaneous viewers and smashing the previous simultaneous viewer record set during the World Cup. The company also says that in total, the Gala had been streamed more than 70 million times as of Thursday, and attracted more than 100 million comments. Read the article. Source: www.techinasia.com
  9. 9. DIGITAL--SOCIAL Asia gets creative with automated ad buying Cost and operational efficiencies encourage brands and agencies to book high-impact formats programmatically. Using Optus’s highly successful brand-focused, automated, digital campaign as an example, this article discusses how programmatic campaigns are becoming more of a premium channel with the growth of private marketplaces, allowing advertisers to access media inventory more easily while deploying campaigns in a quicker and more efficient way once most of the operational kinks are worked out. Read the article. Source: www.campaignasia.com Facebook launches marketing partners programme After announcing an in-house creative agency Creative Shop last year, Facebook is continuing to build marketing services capabilities. It has now launched its Facebook Marketing Partners programme, complete with a new site and updated tools. Marketers can find partners in several areas of expertise, such as: Ad Technoligy, Media Buying, Facebook Exchange, Community Management, Content Marketing, Small Business Solutions, Audience Onboarding, Audience Data Providers and Measurement. Read the article. Source: www.marketing-interactive.com
  10. 10. MOBILE Indonesia home to fragmented smartphone market eMarketer estimates that as of the end of 2014, 136.9 million people in Indonesia, or 54.0% of the country’s population, owned and used a mobile phone at least monthly. That gave Indonesia the fourth-largest smartphone audience in Asia-Pacific last year. While more than a quarter of smartphone shipments in Indonesia in Q4 of last year were Samsung devices, the No. 1 manufacturer in the country, even more were “other” brands with so small a presence they did not individually make the top five. Read the article. Source: www.emarketer.com WeChat users sent each other 1 billion cash-filled red envelopes During Chinese New Year’s Eve, amidst all the other festivities, China’s WeChat users sent each other an astonishing 1.01 billion red envelopes (pictured above), the social media company revealed this afternoon. The virtual red envelopes stuffed with actual cash, which mirror a long-held gift-giving tradition at Chinese New Year, are a growing trend in China as people make more use of online payment methods. Read the article. Source: www.techinasia.com
  11. 11. MOBILE Multi-screen behaviour in Malaysia, Indonesia and Singapore Microsoft Advertising’s research into multi-screen behaviour in Malaysia, Indonesia and Singapore reveals opportunities that marketers can capitalize on when advertising across devices in the region. The article includes slides with consumer behaviour research in Asia on multi-screen viewing habits as well as what consumers are using their screens for. Read the article. Source: www.campaignasia.com High engagement among tablet users in China eMarketer estimates there were 281.2 million people in China using tablets regularly by the end of 2014, and according to research from Tencent, they’re mostly male, young and highly engaged. The 2014 survey of users ages 13 and older found that about two-thirds were male, while 85% were ages 18 to 39. Over half of respondents reported using their tablets more than once per day, with the typical user spending hours with the device daily. Read the article. Source: www.emarketer.com
  12. 12. MOBILE Wall’s wants consumers to start smiling China’s top two taxi-hailing apps ink merger deal Amid competition from US-based taxi-hailing app Uber, two of China’s leading car- booking apps, Didi Dache and Kuaidi Dache, have announced to end their rivalry and join hands to create one of the world’s largest smartphone-based transport services. The combined entity is estimated to be worth about US$6 billion. Didi is believed to hold a larger stake of 52%. Read the article. Source: www.marketing-interactive.com Unilever’s ice cream brand Wall’s in Indonesia has launched “Taste Joy”. This campaign is done with the help of a Facebook application equipped with smile detection technology. Running until the end of March, the app tracks the number of smiles on each photo uploaded either on Instagram, Twitter, or Facebook using the #TasteJoy hashtag. Based on the total number of smiles seen on all of the users’ photos, the app will instantly generate a unique video for each user, which can then be shared across social media platforms. Read the article. Source: www.marketing-interactive.com
  13. 13. E-COMMERCE Indian ecommerce put in perspective Online retailing in India is set to multiply almost eightfold in the next five years but it will still be a long, long way from threatening the dominance of traditional retailers, a new report has said. eCommerce in India: Accelerating growth, from consulting firm PWC, confirmed the speed of growth in ecommerce in India, but also put that in perspective by pointing out it would still only account for 3% of all retail expenditure by 2020, up from 0.4% in 2014. Read the article. Source: www.warc.com 10 of the most useful mobile shopping apps in Indonesia Experts with skin in Indonesia’s ecommerce game will tell you to ignore mobile at your own risk, which is sound advice. Asian countries account for nearly half of all mobile online shopping, worth more than US$230 billion annually. With Indonesia’s mobile phone penetration rate beating home internet penetration by a factor of six, and all three of its major local telcos having recently launched their own 4G networks, the archipelago is poised to play an important role for any company hoping to enter Asia’s mobile commerce space. Read the article. Source: www.techinasia.com
  14. 14. E-COMMERCE How to make ecommerce work for Southeast Asia tomorrow Global management consulting firm AT Kearney and the CIMB ASEAN Research Institute recently published a report about removing barriers in Southeast Asia’s ecommerce space. The firms argue that with the ASEAN Economic Community set to come into effect by the end of this year, online retail companies are poised to make a significant impact of the region’s economic development. Read the article. Source: www.techinasia.com China online retail forecast, 2014 to 2019 Total online retail spending in China reached $307 billion in 2013 and is forecast to grow at a compound annual rate of nearly 20% until 2019, when it should exceed $1 trillion. What's driving this strong and increasing eCommerce momentum? Mobile sales and online retailers' expansion into new product categories and regions of the country. This report examines how China's eCommerce market will grow over the next five years and what the key trends shaping online retail development are. Download the report. Source: www.forrester.com
  15. 15. E-COMMERCE Wootag lets viewers buy and interact with brands inside videos, targets Southeast Asia Video advertising is reshaping Southeast Asia’s media landscape with increased internet connectivity, a higher demand for choice and control, and an overall growing consumption of online video content, according to a recent Nielsen report. This is good news for Wootag, a video engagement product that lets viewers make purchases and interact with brands inside the video they’re watching. Read the article. Source: www.techinasia.com ASEAN ecommerce poised for take-off The online retail market in the leading ASEAN countries could grow by 25% a year in the short term according to a new study which also identifies five barriers that will first need to be overcome. As the ten-nation Association of Southeast Asian Nations (ASEAN) prepares to transform into a single market by the end of this year, a report by consulting firm A.T. Kearney – Lifting the Barriers to E-Commerce in ASEAN – sees "considerable growth potential" for the six major markets of Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Read the article. Source: www.warc.com
  16. 16. E-COMMERCE Fashion ecommerce: are virtual fitting rooms the silver bullet? It's common to see fashion retailers focus on the latest bright new shiny toys considered to be the latest digital craze or phenomenon, and in doing so miss out on delivering content and experiences that really matter to consumers. One area where the majority of fashion retailers fall short, according to Euromonitor, is content and consumer experiences for size and fitting. Consumer experience in this context relates to delivering positive, intuitive, seamless steps so the consumer can gain confidence in a his/her size selection when purchasing apparel online. Read the article. Source: www.econsultancy.com Ecommerce reshapes Indian retail The advance of online retailing is changing the face of India's retail landscape at bewildering speed says a new report that expects its share to grow fivefold in the next five years. Think India. Think Retail, by property consultant Knight Frank, was based on a survey of more than 30,000 retail outlets across 23 categories in seven cities. Online retail's 2% share of the overall retail market in 2014 was set to grow to 11% by 2019 to reach a value of Rs 839bn ($14bn). Over the same period total retail spending in these cities was forecast to more than double to Rs 7,650bn. Read the article. Source: www.warc.com
  17. 17. LIFESTYLE Real-time check on what Malaysians are spending on TrustedCompany.com an open, review-driven community that connects consumers with each other, has come up with an infographic on what Malaysian consumers are spending on. Inspired by the infographic The Internet in Real-Time, it created Retail in Real-Time – a glimpse of how and where the Malaysians spend their cash and just how quickly these numbers grow. Read the article. Source: www.marketing-interactive.com SE Asia sees programmatic video boom The fourth quarter of 2014 was a "tipping point" for programmatic video in Southeast Asia as trading volumes soared, new data has shown. A quarterly report from demand-side platform TubeMogul detailed how inventory had rocketed, with three figure percentage increases in most markets, as more and more consumers turned to online video. Indonesia was the standout market in this respect, as video ads available through real-time buying doubled for the second consecutive quarter: weekly auction averages jumped from 33.2m registered video ad streams in the third quarter to 68.5m in the fourth quarter. Read the article. Source: www.warc.com
  18. 18. LIFESTYLE Urban India spurs FMCG growth Household FMCG consumption in urban areas of India surpassed rural India in both volume and value terms last year, although rural areas still delivered better results in certain categories, nationwide research has found. According to data collected from 79,400 Indian households by research firm IMRB, FMCG consumption volume in urban areas grew 4% across all categories in 2014 while it declined 3% in rural areas. Read the article. Source: www.warc.com Nutri-Grain leaves ‘Iron Man’ behind for ‘Unstoppable’ teens Kellogg brand Nutri-Grain today ends its longstanding position as ‘Iron Man food’ with a rebranding that specifically targets ‘indifferent’ teens, using branded content to focus on young people who show courage in the face of adversity. The first in the series is a blind teen from Brazil who surfs. Moving away from a belief-based platform gives the brand reason and right to shift away from talking at them from the breakfast table and instead to have a more meaningful and relevant dialogue in the teen’s world. The brand will be using the #livesunstoppable hashtag to generate discussion. Read the article. Source: www.campaignasia.com
  19. 19. LIFESTYLE 10 trends shaping retail marketing in Asia Asia will be driving the world’s retail sales in the next five years says PwC and The Economist Intelligence Unit’s 2015-16 Outlook for the Retail and Consumer Products Sector in Asia report. According to the report, the region’s retail sales will grow by 8.5% in US dollar terms, higher than the global average growth rate of 5.6%. By 2018, it is estimated that Asian retail sales will amount to US$10 trillion, much of which will be driven by India and China. Read the article. Source: www.marketing-interactive.comIndia's youth embrace change India's youth are "change champions" and brands need to take account of their concerns if they are to win in the long run according to a new study. PR firm Genesis Burson-Marsteller conducted a series of brainstorming sessions across India with consumers from the millennial and Generation X age groups for its report TR:OUTH: Trends for Indian Youth 2015 and identified ten trends that marketers should consider in the year ahead. The pervasiveness of new technology with its capacity to connect and to feed an insatiable appetite for information, entertainment and instant gratification is at the heart of many of the trends highlighted by the report. Read the article. Source: www.warc.com
  20. 20. WUNDERMAN ASIA HQ martina.schlittler@wunderman.com DIGITAL TRENDS IN Asia-Pacific FEBRUARY 2015
  • markljackson1

    Aug. 24, 2015
  • Arijit971

    Jul. 3, 2015
  • iiro116

    Jun. 14, 2015
  • irenefoo628

    Apr. 23, 2015
  • EvelyneTRINH

    Mar. 22, 2015
  • pursuitofhappiness

    Mar. 2, 2015
  • ThomasHaugan

    Feb. 25, 2015
  • sarahchua

    Feb. 25, 2015

Wunderman APAC Digital Trends Report - February 2015

Views

Total views

2,024

On Slideshare

0

From embeds

0

Number of embeds

3

Actions

Downloads

40

Shares

0

Comments

0

Likes

8

×