SlideShare a Scribd company logo

Publisher, the new marketeer

•
•
XPLAIN
XPLAIN

Your marketing strategy and tactics have to fundamentaly change in order for your Brand to succeed in the era of the content and earned media domination. Presentation by George Zarkadakis, UK Country Director for XPLAIN (xplain.co)

MarketingBusiness
1 of 28
Download to read offline
hello!   Who   George  Zarkadakis   CDirectIor  UK   C     Country  Director  UK       XPLAIN   The  Leading  Content  Marke7ng  Agency       8  Countries     more  than  100  Brands   @zarkadakis   XPLAIN.co  
hello We are xplain The 365 DIGITAL AGENCY agency Xplain.co
We love to integrate Brands into life. Contact us if you want your consumers to become your evangelists.

Recommended

Publisher, the new marketeer
Publisher, the new marketeerPublisher, the new marketeer
Publisher, the new marketeerGeorge Zarkadakis
 
Digital killed the book
Digital killed the bookDigital killed the book
Digital killed the bookGeorge Zarkadakis
 
True Alliance Reference
True Alliance ReferenceTrue Alliance Reference
True Alliance ReferenceMichael O'Donnell
 
Semester long pp
Semester long pp Semester long pp
Semester long pp nigelgroveFA102B
 
Social Media 101 for Partners
Social Media 101 for PartnersSocial Media 101 for Partners
Social Media 101 for PartnersSalesforce Partners
 
5+1 Marketing Books a Marketer must read
5+1 Marketing Books a Marketer must read5+1 Marketing Books a Marketer must read
5+1 Marketing Books a Marketer must readXPLAIN
 
The journey before the destination - Analyzing the Traveling Decision Making ...
The journey before the destination - Analyzing the Traveling Decision Making ...The journey before the destination - Analyzing the Traveling Decision Making ...
The journey before the destination - Analyzing the Traveling Decision Making ...XPLAIN
 
IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success
IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to SuccessIT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success
IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to SuccessXPLAIN
 

Recommended

Publisher, the new marketeer
Publisher, the new marketeerPublisher, the new marketeer
Publisher, the new marketeerGeorge Zarkadakis
 
Digital killed the book
Digital killed the bookDigital killed the book
Digital killed the bookGeorge Zarkadakis
 
True Alliance Reference
True Alliance ReferenceTrue Alliance Reference
True Alliance ReferenceMichael O'Donnell
 
Semester long pp
Semester long pp Semester long pp
Semester long pp nigelgroveFA102B
 
Social Media 101 for Partners
Social Media 101 for PartnersSocial Media 101 for Partners
Social Media 101 for PartnersSalesforce Partners
 
5+1 Marketing Books a Marketer must read
5+1 Marketing Books a Marketer must read5+1 Marketing Books a Marketer must read
5+1 Marketing Books a Marketer must readXPLAIN
 
The journey before the destination - Analyzing the Traveling Decision Making ...
The journey before the destination - Analyzing the Traveling Decision Making ...The journey before the destination - Analyzing the Traveling Decision Making ...
The journey before the destination - Analyzing the Traveling Decision Making ...XPLAIN
 
IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success
IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to SuccessIT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success
IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to SuccessXPLAIN
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
 
Social Media & FMCGs: 4 Steps to Success!
Social Media & FMCGs: 4 Steps to Success!Social Media & FMCGs: 4 Steps to Success!
Social Media & FMCGs: 4 Steps to Success!XPLAIN
 
The Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsThe Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsXPLAIN
 
Visual Content Rules The World
Visual Content Rules The WorldVisual Content Rules The World
Visual Content Rules The WorldXPLAIN
 
Facebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROIFacebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROIXPLAIN
 
Digital killed the book?
Digital killed the book?Digital killed the book?
Digital killed the book?XPLAIN
 
How ZMOT affects Consumers' Behavior During Recession
How ZMOT affects Consumers' Behavior During RecessionHow ZMOT affects Consumers' Behavior During Recession
How ZMOT affects Consumers' Behavior During RecessionXPLAIN
 
Content ueber Alles!
Content ueber Alles!Content ueber Alles!
Content ueber Alles!XPLAIN
 
Content Marketing that Works
Content Marketing that WorksContent Marketing that Works
Content Marketing that WorksXPLAIN
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan BrockCampfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Generative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew JenkinsGenerative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew JenkinsDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 

More Related Content

More from XPLAIN

Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
 
Social Media & FMCGs: 4 Steps to Success!
Social Media & FMCGs: 4 Steps to Success!Social Media & FMCGs: 4 Steps to Success!
Social Media & FMCGs: 4 Steps to Success!XPLAIN
 
The Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsThe Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsXPLAIN
 
Visual Content Rules The World
Visual Content Rules The WorldVisual Content Rules The World
Visual Content Rules The WorldXPLAIN
 
Facebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROIFacebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROIXPLAIN
 
Digital killed the book?
Digital killed the book?Digital killed the book?
Digital killed the book?XPLAIN
 
How ZMOT affects Consumers' Behavior During Recession
How ZMOT affects Consumers' Behavior During RecessionHow ZMOT affects Consumers' Behavior During Recession
How ZMOT affects Consumers' Behavior During RecessionXPLAIN
 
Content ueber Alles!
Content ueber Alles!Content ueber Alles!
Content ueber Alles!XPLAIN
 
Content Marketing that Works
Content Marketing that WorksContent Marketing that Works
Content Marketing that WorksXPLAIN
 

More from XPLAIN (9)

Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
 
Social Media & FMCGs: 4 Steps to Success!
Social Media & FMCGs: 4 Steps to Success!Social Media & FMCGs: 4 Steps to Success!
Social Media & FMCGs: 4 Steps to Success!
 
The Seven Deadly Social Media Sins
The Seven Deadly Social Media SinsThe Seven Deadly Social Media Sins
The Seven Deadly Social Media Sins
 
Visual Content Rules The World
Visual Content Rules The WorldVisual Content Rules The World
Visual Content Rules The World
 
Facebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROIFacebook Ads - Best Practices & ROI
Facebook Ads - Best Practices & ROI
 
Digital killed the book?
Digital killed the book?Digital killed the book?
Digital killed the book?
 
How ZMOT affects Consumers' Behavior During Recession
How ZMOT affects Consumers' Behavior During RecessionHow ZMOT affects Consumers' Behavior During Recession
How ZMOT affects Consumers' Behavior During Recession
 
Content ueber Alles!
Content ueber Alles!Content ueber Alles!
Content ueber Alles!
 
Content Marketing that Works
Content Marketing that WorksContent Marketing that Works
Content Marketing that Works
 

Recently uploaded

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalBanyanbrain
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 

Recently uploaded (20)

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan BrockCampfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan Brock
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Generative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew JenkinsGenerative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew Jenkins
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
A.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit RajhansA.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit Rajhans
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 

Publisher, the new marketeer

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. hello!   Who   George  Zarkadakis   CDirectIor  UK   C     Country  Director  UK       XPLAIN   The  Leading  Content  Marke7ng  Agency       8  Countries     more  than  100  Brands   @zarkadakis   XPLAIN.co  
  • 27. hello We are xplain The 365 DIGITAL AGENCY agency Xplain.co
  • 28. We love to integrate Brands into life. Contact us if you want your consumers to become your evangelists.