3. Target
People who live alone
Teenagers
Working adults with
families
Housewives
4. Campaign Objectives
Create brand awareness
Increase sales revenue
Engage customers
More visits to Samsung website and Facebook page
Consumers to be part of our making of product
Make consumers feels we are listening to them
5. Market Overview
Most people are doing their house chores manually
Many working couples
Lack of time
Competitors
6. Samsung Navibot
A smarter way to clean
Samsung Navibot
Samsung Navibot is a hi-tech
housekeeper that was engineered
to give your home the cleaning of
a lifetime, any day you choose.
8. Features
Visionary Mapping™ System
Safety sensors and Virtual Guard™
Can be scheduled to clean while you’re out
Returns to the charging station automatically
Won’t fall down the stairs
9. What’s New?
Navibot S with android
Remote Control Application
Allow people to control their Navibot via their smart phone
Camera keep a lookout to your home
Deliver item to others in the house.
10. Build-A-Bot Campaign
Engage with consumers
A designing competition
Design an interface for robotic vacuum cleaner
In any form of shapes eg; crab, ladybug
Campaign held for 1 month
11. Build-A-Bot Campaign
Consumer will vote for the best design
Design with most likes wins
Design that wins will be implemented in the next product
Winner will walk away with prizes
A robotic vacuum cleaner of their design
Vouchers for Samsung products
12. Build-A-Bot Campaign
Social media channel
Facebook
Why Facebook?
People are engaged in the use of Facebook
Engage with consumers
Consumers can share ideas with each other
13. Build-A-Bot Campaign
Quantitative Metrics
No. of design submitted
Consumers willing to participate in the making of product
No. of video views
Consumers wants to know about Navibot
No. of Facebook Likes
Get themselves involve in the campaign
14. Build-A-Bot Campaign
Qualitative Metrics
Facebook Influence
Consumers share their design with their friends
Consumers share about the campaign
YouTube Influence
Spread the news to allow people around them to know more
about the product