Take your Twitter Targeting to the next level with this Infographic. Find relevant targeting options and features which can help you create more relevant ads.

1. TWITTER TARGETING
*This is valid from October 9, 2020 and may be susceptible to change
G E N D E R L E N G U A G E S
D E V I C E S
A G E
BE - Belgium
BR - Brazil
CA - Canada
CL - Chile
CO - Colombia
DE - Germany
EG - Egypt
ES - Spain
FR - France
GB - United Kingdom
ID - Indonesia
IE - Ireland
IN - India
IT - Italy
JP - Japan
KR - South Korea
MX - Mexico
MY - Malaysia
NL - Netherlands
PE - Peru
PH - Philippines
RU - Russia
SA - Saudi Arabia
SE - Sweden
SG - Singapore
TH - Thailand
TR - Turkey
TW - Taiwan
UA - Ukraine
US - United States
VE - Venezuela
ZA - South Africa
You can target people who
first used Twitter on a new
device or carrier
Keywords
Target or exclude people who searched for,
Tweeted, or engaged with specific keyword
Follower look-alikes
Target people who behave similarly to another
account's followers
Interests
Automotive
Automotive news and general info
Car culture
Convertibles
Hybrid and electric vehicles
Luxury
Minivans
Motorcycles
Offroad vehicles
Performance vehicles
Sedans
SUVs
Trucks
Automotive — Vintage cars
Beauty
Body art
Face care
General info
Hair care
Make-up and cosmetics
Perfumes and fragrances
Shaving and grooming
Skin care
Spa and medical spa
Tanning and sun care
Books and literature
Biographies and memoirs
Books news and general info
Business and finance
Comics
Cookbooks, food, and wine
Health, mind, and body
Mystery and crime
Nonfiction
Politics and current events
Romance
Business
Advertising
Biotech and biomedical
Business news and general info
Business software
Construction
Entrepreneurship
Government
Green solutions
Human resources
Investors and patents
Leadership
Marketing
Nonprofit
Small business
Technology
Careers
Career news and general info
Job fairs
Job search
U.S. military
Education
Adult education
College life
Education news and general info
Graduate school
Homeschooling
Language learning
Online education
Special education
Events
Entertainment awards
Holidays
Movie festivals
Music festivals and concerts
Political elections
Sporting events
Tech tradeshows
Family and parenting
Babies and toddlers
Daycare and preschool
Elder care
Parenting K-6 kids
Parenting teens
Food and drink
American cuisine
Barbecues and grilling
Bars and nightlife
Beer
Cajun and Creole
Chinese cuisine
Cocktails and beer
Coffee and tea
Cooking
Desserts and baking
Dining out
Ethnic foods
Fast food
Fine dining
Foodie news and general info
French cuisine
Italian cuisine
Japanese cuisine
Liquor and spirits
Mexican cuisine
Vegan
Vegetarian
Wine
Gaming
Board gaming
Computer gaming
Console gaming
Gaming news and general info
Mobile gaming
Online gaming
Roleplaying games
Health
Health news and general info
Hobbies and interests
Arts and crafts
Astrology
Birdwatching
Boating
Cartoons
Celebrity fan and gossip
Chess
Cigars
Comedy
Dance
Design
Drawing and sketching
Exercise and fitness
Freelance writing
Gambling
Genealogy
Guitar
Jewelry making
Modeling
Needlework
Painting
Paranormal phenomena
Performance arts
Photography
Sci-fi and fantasy
Scrapbooking
Screenwriting
Shopping
Stamps and coins
Home and garden
Appliances
Entertaining at home
Gardening
General info
Home repair
Interior decorating
Landscaping
Remodeling and construction
Law, government, and
politics
Commentary
Conservative
Government resources
Legal issues
Liberal
Nonpartisan
Politics
Life stages
Auto intenders
College students
Dads
Empty nesters
Moms
Newlyweds
Veterans
Movies and television
Action and adventure
Animation
Bollywood
Business and news
Comedy
Documentary
Drama
Foreign
Horror
Independent
Movie news and general info
Music
Reality TV
Romance
Sci-fi and fantasy
Sports themed
Music and radio
Alternative
Blues
Christian and gospel
Classical
Country
Dance
DJs
Electronic
Hip hop and rap
Indie spotlight
Jazz
Latino
Metal
Music news and general info
Pop
R&B and soul
Reggae
Rock
Talk radio
Venues
World
Personal finance
Banking
Beginning investing
Credit, debt, and loans
Financial news
Financial planning
Hedge funds
Insurance
Investing
Mortgage
Mutual funds
Options
Real estate
Retirement planning
Stocks
Tax planning
Pets
Birds
Cats
Dogs
General info
Horses
Reptiles
Science
Biology
Chemistry
Geography
Geology
Physics
Science news
Space and astronomy
Weather
Society
Dating
Divorce support
Marriage
Senior living
Weddings
Sports
Action sports
Auto racing
Baseball
Bodybuilding
Boxing
Canoeing and kayaking
Climbing
College basketball
College football
Cricket
Cycling
Fantasy sports
Figure skating
Fishing
Golf
Horse racing
Hunting and shooting
Ice hockey
Martial arts
Mountain biking
NASCAR racing
NBA basketball
NFL football
Olympics
Paintball
Poker
Power and motorcycles
Rodeo
Rugby
Running and jogging
Sailing
Scuba diving
Skateboarding
Skiing
Snowboarding
Soccer
Sporting goods
Sports news
Surfing and bodyboarding
Swimming
Table tennis and ping-pong
Tennis
Volleyball
Waterskiing and wakeboarding
Style and fashion
Baby apparel
Dresses and skirts
Fashion
Jewelry
Kids' apparel
Men's accessories
Men's bags
Men's beachwear
Men's formal wear
Men's jeans
Men's outerwear
Men's pants
Men's shoes
Men's tops
Sunglasses
Watches
Women's accessories
Women's bags
Women's beachwear
Women's intimates and hosiery
Women's jeans
Women's outerwear
Women's pants
Women's shoes
Women's tops
Technology and computing
Animation
Antivirus
Cameras and camcorders
Cell phones
Computer certification
Computer networking
Computer programming
Computer reviews
Data centers
Databases
Enterprise software
Graphics software
Home entertainment
Linux
MacOS
Mobile
Network security
Open source
PC support
SEO
Startups
Tablets
Tech news
Video conferencing
Web design
Windows
Travel
Adventure travel
Africa
Air travel
Asia
Australia and New Zealand
Bed and breakfasts
Business travel
Camping
Canada
Caribbean
Cruises
Eastern Europe
Europe
France
Greece
Hawaii
Honeymoons and getaways
Hotels
Italy
Japan
Las Vegas
Luxury travel
Mexico and Central America
National parks
South America
Theme parks
Travel news and general info
Traveling with kids
United Kingdom
You can target events up to 2 weeks
before they starts and up to 3 weeks
after it's over
Conferences
Entertainment
Holidays
Olympics
Other
Politics
Recurring trends
Sports
You can target people who Tweet
about or engaged with movies or TV
shows in a specific market
You can choose from over 10,000
conversation topics across 25
categories, including sports, lifestyle,
video games, books, and more
Lists
Target specific users by
uploading a list of their
email addresses or use
Twitter @names to target
relevant influencers
Website Activity
People who have recently
visited your website
App Activity
People who have taken a
specific action in your app
Lookalike audiences of
custom audiences
Android
All
Android Cupcake and above
Android Donut and above
Android Eclair and above
Android Froyo and above
Android Gingerbread and above
Android Honeycomb and above
Android Ice Cream Sandwich and above
Android Jelly Bean and above
Android Kit Kat and above
Android Lollipop and above
Android Marshmallow and above
Android Nougat and above
Android Oreo and above
iOS
All
iOS 6.0 and above
iOS 6.1 and above
iOS 7.0 and above
iOS 7.1 and above
iOS 8.0 and above
iOS 8.3 and above
iOS 8.4 and above
iOS 9.0 and above
iOS 9.1 and above
iOS 9.2 and above
iOS 9.3 and above
iOS 10.0 and above
iOS 11.0 and above
iOS 12.0 and above
iOS 12.2 and above
iOS 12.3 and above
iOS 12.4 and above
iOS 13.0 and above
iOS 13.6 and above
iOS 13.7 and above
iOS 13.5 and above
iOS 13.4 and above
iOS 13.3 and above
iOS 13.2 and above
iOS 13.1 and above
iOS 12.1 and above
iOS 11.4 and above
iOS 11.3 and above
iOS 11.2 and above
iOS 11.1 and above
iOS 10.3 and above
iOS 10.2 and above
iOS 10.1 and above
iOS 8.2 and above
iOS 8.1 and above
iOS 14.0 and above
Other mobile
Other mobile KaiOS and
above
Any Women Men
13 - and up
Arabic (ar)
Chinese (zh)
Dutch (nl)
English (en)
Farsi (fa)
Finnish (fi)
French (fr)
German (de)
Hindi (hi)
Indonesian (id)
Italian (it)
Japanese (ja)
Japanese (ja)
Korean (ko)
Norwegian (no)
Polish (pl)
Portuguese (pt)
Russian (ru)
Spanish (es)
Swedish (sv)
Thai (th)
Turkish (tr)
Operating system versions
Desktop
D E V I C E M O D E L
C A R R I E R
E V E N T S
C O N V E R S AT I O N T O P I C S C U S T O M A U D I E N C E S
Retarget people who saw or engaged
with your past Tweets
Organic Tweets
Tweets from specific campaigns
A D D I T I O N A L O P T I O N S
Defined
Expanded
Broad
Followers of your account
E X PA N D Y O U R A U D I E N C E
M O V I E S A N D T V S H O W S
TA R G E T I N G F E AT U R E S
Alcatel
Amazon
Apple
Fujitsu
Google
HTC
Huawei
LG
Motorola
Nokia
OPPO
Samsung
Sharp
Sony
Xiaomi
ZTE
D E M O G R A P H I C S