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Xplora BG Global Brands Content Management

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This is a short presentation of Xplora BG global brands which the agency's team manages.

Published in: Marketing
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Xplora BG Global Brands Content Management

  1. 1. GLOBAL EXPERIENCE
  2. 2. PART OF OUR CURRENT GLOBAL CLIENTS
  3. 3. EXECUTED MARKETING CAMPAIGNS TEAM GLOBAL EXPERTISE IN MARKETING PROFESSIONALS WITH RELEVANT EXPERIENCE WITH GLOBAL BRANDS BRANDS WITH GLOBAL CAMPAIGNS COUNTRIES WITH GLOBAL BRAND COVERAGE 40+ 10 14 15
  4. 4. CURRENT MARKETS WITH ACTIVE CAMPAIGNS RUN BY XPLORA Romania Hungary Greece Germany Macedonia UK USA Australia Israel UAE
  5. 5. EXPERIENCE WITH GLOBAL PLATFORMS
  6. 6. PART OF OUR ANALYTICAL KNOWLEDGE AND PERFORMANCE EXPERIENCE
  7. 7. EXAMPLE FOR “SCOPE OF WORK”
  8. 8. EXAMPLE FOR “SCOPE OF WORK” DIGITAL ENVIRONMENT ANALYSIS - STATISTICS AND REPORTING SOCIAL MEDIA MANAGEMENT + CONTENT DEVELOPMENT PERFORMANCE MARKETING AND MEDIA PLANNING
  9. 9. PROCESS AND LEAD TIME
  10. 10. PROCESS AND LEAD TIME 3. CONTENT DEVELOPMENT AND TRACKING 1. CAMPAIGN BRIEFING AND DE-BRIEF 2. MEDIA PLANNING AND RESOURCE REVIEW 4. GO LIVE BASED ON MEDIA PLAN 5. REVIEW AND OPTIMIZATION 1 WEEK 2 - 4 DAYS 1 WEEK 2 - 4 WEEKS2 DAYS AFTER APPROVAL
  11. 11. HOW TO ADAPT PLAN GLOBALLY
  12. 12. HOW TO ADAPT CURRENT PROCESS GLOBALLY 3. CONTENT ADAPTATION IN ENGLISH & TRACKINGS 1. CAMPAIGN BRIEFING AND DE-BRIEF /LOCAL ASPECTS/ 2. MEDIA PLANNING AND RESOURCE REVIEW 5. GO LIVE BASED ON MEDIA PLAN 6. REVIEW AND OPTIMIZATION 2 - 4 DAYS 1 WEEK 2 - 4 WEEKS2 DAYS AFTER APPROVAL 4. LANGUAGE ADAPTATION 1-2 WEEKS 1 WEEK
  13. 13. EXAMPLES OF CONTENT ADAPTATION
  14. 14. ORIGINAL CREATIVE LOCALIZED CREATIVE
  15. 15. ORIGINAL CREATIVE LOCALIZED CREATIVE
  16. 16. ORIGINAL CREATIVE LOCALIZED CREATIVE
  17. 17. ORIGINAL CREATIVE LOCALIZED CREATIVE
  18. 18. ORIGINAL CREATIVE LOCALIZED CREATIVE
  19. 19. ORIGINAL CREATIVE LOCALIZED CREATIVE
  20. 20. ORIGINAL CREATIVE LOCALIZED CREATIVE
  21. 21. PERCENTAGE GLOBAL VS LOCAL ADS AND CONTENT
  22. 22. PERCENTAGE GLOBAL VS LOCAL ADS AND CONTENT TYPE PERCENTAGE GOALS GLOBAL OR LOCAL PRODUCT POSTS 35% CONVERSIONS / ENGAGEMENT GLOBAL POSTS ENGAGING POSTS 20-25% AWARENESS / ENGAGEMENT GLOBAL POSTS/80%/ & LOCAL POSTS /20%/ EVENT POSTS 5-10% CONVERSIONS / ENGAGEMENT LOCAL POSTS ARTICLES & PRS 5-10% AWARENESS / ENGAGEMENT GLOBAL POSTS /80%/ & LOCAL POSTS/20%/ CAMPAIGNS POSTS 10% - 30% CONVERSIONS / ENGAGEMENT GLOBAL POSTS
  23. 23. BUDGET & RESOURCE OPTIMISATION 30 - 50% OPTIMISATION OF CONTENT DEVELOPMENT 20 - 30% OPTIMISATION OF ANALYTICAL INFRASTRUCTURE AND RESOURCES 20 - 30% OPTIMISATION OF ADS MANAGEMENT FEE BASED ON ADAPTATION AND SCOPE
  24. 24. SCOPE OF WORK XPLORA BG DIGITAL SERVICES IN SCOPE OUT OF SCOPE SOCIAL MEDIA MANAGEMENT DEVELOPMENT OF VISUALS FOR GLOBAL POSTS COPYWRITING IN ENGLISH FOR GLOBAL POSTS SOCIAL MEDIA CONSULTANCY AND REPORTING LOCAL POSTS USER MANAGEMENT & COMMUNICATION MONITORING PERFORMANCE MARKETING AND MEDIA PLANNING MEDIA PLANNING SET UP OF ADVERTISING CAMPAIGNS OPTIMISATION OF ADVERTISING CAMPAIGNS NATIVE TRANSLATIONS (IF THIS CREATES DELAY WE CAN INCLUDE WITHIN OUR SCOPE AND WORK WITH AGENCY THAT CAND O THE TRANSLATIONS) DIGITAL ENVIRONMENT ANALYSIS - STATISTICS AND REPORTING REPORTING &ANALYSIS (website statistics & audience behavior) RECOMMENDATIONS SOCIAL MEDIA LISTENING NATIVE PRS AND ARTICLES DIGITAL CONSULTANCY & ANALYTICAL SUPPORT REVIEW OF ARTICLE AND SUPPORT IN TERMS OF DIGITAL PRESENCE COMMUNICATION WITH THE MEDIA, RECOMMENDATION FOR THE PREMIUM MEDIA AND SCOPE OF PREMIUM MEDIA BUYING

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