4. EXECUTED MARKETING
CAMPAIGNS
TEAM GLOBAL EXPERTISE IN MARKETING
PROFESSIONALS WITH
RELEVANT EXPERIENCE
WITH GLOBAL BRANDS
BRANDS WITH GLOBAL
CAMPAIGNS
COUNTRIES WITH GLOBAL
BRAND COVERAGE
40+ 10 14 15
5. CURRENT MARKETS WITH ACTIVE
CAMPAIGNS RUN BY XPLORA
Romania
Hungary
Greece
Germany
Macedonia
UK
USA
Australia
Israel
UAE
9. EXAMPLE FOR “SCOPE OF WORK”
DIGITAL ENVIRONMENT
ANALYSIS - STATISTICS
AND REPORTING
SOCIAL MEDIA
MANAGEMENT + CONTENT
DEVELOPMENT
PERFORMANCE MARKETING
AND MEDIA PLANNING
11. PROCESS AND LEAD TIME
3. CONTENT DEVELOPMENT
AND TRACKING
1. CAMPAIGN
BRIEFING AND DE-BRIEF
2. MEDIA PLANNING AND
RESOURCE REVIEW
4. GO LIVE BASED
ON MEDIA PLAN
5. REVIEW AND
OPTIMIZATION
1 WEEK 2 - 4 DAYS 1 WEEK
2 - 4 WEEKS2 DAYS AFTER APPROVAL
13. HOW TO ADAPT CURRENT PROCESS GLOBALLY
3. CONTENT ADAPTATION IN
ENGLISH & TRACKINGS
1. CAMPAIGN
BRIEFING AND DE-BRIEF
/LOCAL ASPECTS/
2. MEDIA PLANNING AND
RESOURCE REVIEW
5. GO LIVE BASED
ON MEDIA PLAN
6. REVIEW AND
OPTIMIZATION
2 - 4 DAYS 1 WEEK
2 - 4 WEEKS2 DAYS AFTER APPROVAL
4. LANGUAGE ADAPTATION
1-2 WEEKS
1 WEEK
23. PERCENTAGE GLOBAL
VS LOCAL ADS AND
CONTENT
TYPE PERCENTAGE GOALS GLOBAL OR LOCAL
PRODUCT POSTS 35%
CONVERSIONS /
ENGAGEMENT
GLOBAL POSTS
ENGAGING POSTS 20-25%
AWARENESS /
ENGAGEMENT
GLOBAL POSTS/80%/ &
LOCAL POSTS /20%/
EVENT POSTS 5-10%
CONVERSIONS /
ENGAGEMENT
LOCAL POSTS
ARTICLES & PRS 5-10%
AWARENESS /
ENGAGEMENT
GLOBAL POSTS /80%/ &
LOCAL POSTS/20%/
CAMPAIGNS POSTS 10% - 30%
CONVERSIONS /
ENGAGEMENT
GLOBAL POSTS
24. BUDGET & RESOURCE OPTIMISATION
30 - 50% OPTIMISATION OF
CONTENT DEVELOPMENT
20 - 30% OPTIMISATION OF
ANALYTICAL INFRASTRUCTURE
AND RESOURCES
20 - 30% OPTIMISATION OF
ADS MANAGEMENT FEE BASED
ON ADAPTATION AND SCOPE
25. SCOPE OF WORK
XPLORA BG DIGITAL SERVICES IN SCOPE OUT OF SCOPE
SOCIAL MEDIA
MANAGEMENT
DEVELOPMENT OF VISUALS FOR GLOBAL POSTS
COPYWRITING IN ENGLISH FOR GLOBAL POSTS
SOCIAL MEDIA CONSULTANCY AND REPORTING
LOCAL POSTS
USER MANAGEMENT & COMMUNICATION
MONITORING
PERFORMANCE MARKETING
AND MEDIA PLANNING
MEDIA PLANNING
SET UP OF ADVERTISING CAMPAIGNS
OPTIMISATION OF ADVERTISING CAMPAIGNS
NATIVE TRANSLATIONS
(IF THIS CREATES DELAY WE CAN INCLUDE WITHIN OUR SCOPE AND WORK WITH
AGENCY THAT CAND O THE TRANSLATIONS)
DIGITAL ENVIRONMENT ANALYSIS
- STATISTICS AND REPORTING
REPORTING &ANALYSIS
(website statistics & audience behavior)
RECOMMENDATIONS
SOCIAL MEDIA LISTENING
NATIVE PRS AND ARTICLES
DIGITAL CONSULTANCY & ANALYTICAL
SUPPORT
REVIEW OF ARTICLE AND SUPPORT IN TERMS OF
DIGITAL PRESENCE
COMMUNICATION WITH THE MEDIA,
RECOMMENDATION FOR THE PREMIUM MEDIA
AND SCOPE OF PREMIUM MEDIA BUYING