The document discusses several trends that marketers should be aware of for social media in 2016. Some of the key trends mentioned include visual content like photos and videos becoming more important, live streaming gaining popularity, and more emphasis on authenticity and trust as consumers demand transparency from brands. Measurement of campaign results and engagement will also be a bigger focus for social media marketing.

3. http://adage.com/article/digitalnext/social-trends-marketers-ignore/301725/
https://www.linkedin.com/pulse/2016s-biggest-social-media-trends-business-ryan-holmes
https://econsultancy.com/blog/67325-11-pivotal-social-media-trends-for-2016/

4. https://econsultancy.com/blog/67325-11-pivotal-social-media-trends-for-2016/

5. http://www.socialmediaexaminer.com/2016-social-media-marketing-predictions-from-the-experts/
http://heidicohen.com/5-key-2016-social-media-trends/

6. http://www.socialmediaexaminer.com/2016-social-media-marketing-predictions-from-the-experts/
http://heidicohen.com/5-key-2016-social-media-trends/

7. http://heidicohen.com/5-key-2016-social-media-trends/

8. http://www.inc.com/anna-hensel/what-to-watch-2016-social-media-trends.html

9. http://socialmediaweek.org/blog/2015/12/content-marketing-trends-watch-2016/

10. https://www.hallaminternet.com/2015/8-social-media-trends-to-look-out-for-in-2016/

11. http://www.nielsen.com/content/dam/nielsenglobal/apac/docs/reports/2015/nielsen-global-trust-in-advertising-report-september-2015.pdf

12. http://www.robertkatai.com/visual-marketing-trends-2016/

13. https://www.thinkwithgoogle.com/infographics/4-new-moments-every-marketer-should-know.html

16. www.xplora.bg
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17. www.xplora.bg