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Data Products for Mobile Commerce in Real-time and Real-life.pdf
1. Data Products for
Mobile Commerce in
Real-time and Real-life
Hồng, ÔNG Xuân - Senior Data Scientist @ Hoa Sen Viet Group
hong.ox@hsvgroup.com.vn
03-06-2022
2. Evolution of Customer Experiences
Source: Digital
Customer Service -
Transforming Customer
Experience for an
On-Screen world
12. 1st: Data Team
Vision
● Reliable and Agile data platform
● Data University
Core values
● Data in real-time, accurate, and have insights.
● Agile: flexible, adaptive, and improvement.
● Back-bone of business: data-driven decision making, intelligence, and
automation.
13. ● Data teams must apply product thinking to the datasets that they provide.
● Apply aGiLe and make it live in the DNA of the company.
● Datasets are products with customers
○ You
○ Customers
○ Business users
○ Partners
○ Developers
○ Data scientists, ML engineers
Data products mindset
15. ● The entire organization needs to be enabled to work with data (i.e. know how
to “Drive” the data via Data university).
● From in-store associates and supply chain managers to marketing and
business analysts, equipping everyone with a common ground to work on
projects together
2nd: Get more people involved
16. ● Being where your customers are
● Showing them you know what they need
● And you need to do it FAST!!
3rd: Know Your Customer
17. 2. Personalized Experience
Collaboration
● Live Observation
Communication
● Messaging via social media
● Messaging via email
Automation
● Chatbots
● Invitations to interact
Real-Life
18. You need to do it seamlessly
● Online to Offline
● Click and Collect
20. Data products 2022
Rocket 1H Tôi biết tuốt Tôi tự lo
Bớt Bi Ai HSV Circle
Improving decision-making Understanding customers
and markets
Improving business
processes
Creating better products
Creating better services
21. Understanding customers
and markets
● Customer analytics
● Market insights
● Churn prediction
● Sentiment Analysis
Data products 2022
Rocket 1H Tôi biết tuốt Tôi tự lo
Bớt Bi Ai HSV Circle
Improving decision-making Improving business
processes
Creating better products
Creating better services
22. Data products 2022
Rocket 1H Tôi biết tuốt Tôi tự lo
Bớt Bi Ai HSV Circle
Improving decision-making
● Financial analytics
● Campaign analytics
● Products analytics
● Inventory analytics
● Store performance
Understanding customers
and markets
Improving business
processes
Creating better products
Creating better services
23. Data products 2022
Rocket 1H Tôi biết tuốt Tôi tự lo
Bớt Bi Ai HSV Circle
Improving decision-making Understanding customers
and markets
Improving business
processes
Creating better products
Creating better services
● Demand forecast
● Stock prediction
● Analyze Navigation
→ Real-time inventory management
24. ● What products will be
best-sellers in three
months?
● Which areas should products
be shipped and in what
quantities?
● Based on different
forecasting scenarios using
transaction datasets, product
metadata, point of sale
information, seasonal event
data, and more.
Demand Forecasting
Period review with reorder point and fixed order quantity: “Order 10
pieces every 4 days only if inventory level reaches 5 pieces.”
25. Data products 2022
Rocket 1H Tôi biết tuốt Tôi tự lo
Bớt Bi Ai HSV Circle
Improving decision-making Improving business
processes
● Workflow
automation
Understanding customers
and markets
Creating better products
Creating better services
26. Creating better products
● Recommendations
Engines
● Pricing optimization
● Visual Search
● Chatbots
● Omni channel chat
Data products 2022
Rocket 1H Tôi biết tuốt Tôi tự lo
Bớt Bi Ai HSV Circle
Improving decision-making Understanding customers
and markets
Improving business
processes
Creating better services
27. You will lose 62% Gen Z customers if you do nothing.
Why Quick commerce is a must and not nice to have.
Data products mindset and business use cases will transform your business.
Real-time backend and Real-life frontline can enhance customer experience.
Key takeaways
32. You love to build many data products instead of one.
Your compassion is to see the transformation of business 0 → 1.
You love to see your contributions impact the business.
Get your hands dirty with state-of-the-art technologies.
Opportunity to growth beyond the wave of changes.
Welcome all junior to senior DE, DS and DA.
Why join us today?
Inbox: hong.ox@hsvgroup.com.vn