Do One Thing Youth Engagement in an HIV Media, Testing and Treatment Health Campaign
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The document summarizes the Do One Thing program, which provides HIV/HCV outreach, testing, and treatment in Southwest Philadelphia. The program targets youth through social media campaigns, street outreach, and volunteer opportunities for students. Youth represent 30% of HIV tests conducted and 0% tested positive for HCV. Over 70 volunteers, many of whom are students, were trained to conduct testing and educate about health disparities. The comprehensive media strategy and community engagement have helped the program effectively reach youth and address the HIV epidemic in the target area.
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Do One Thing Youth Engagement in an HIV Media, Testing and Treatment Health Campaign
- 1. 1 Do One Thing: A neighborhood-based approach for HIV/HCV outreach, testing, and treatment Annajane Yolken Do One Thing Manager April 7,8 & 9, 2013 San Francisco, CA Sixth Annual Conference on Youth + Tech + Health April 7,8 & 9, 2013 San Francisco, CA
- 2. 2 HIV in Philadelphia • 1.1 million people in the US are infected with HIV • Rates in Philadelphia are five times the national average • African Americans represent 70% of new infections in Philly – Yet, only 44% of the population • Majority of HIV transmitted via heterosexual sex • Stark geographic and racial disparities in HIV infection • Zipcode 19143 has the greatest number of people living with HIV – And some of the fewest testing resources
- 3. 3 HIV in Philadelphia Source: AIDSVu
- 4. 4 HIV in Philadelphia, by Race Source: AIDSVu
- 5. 5 HIV in Southwest Philadelphia
- 6. 6 Do One Thing Overview • Southwest Philadelphia, PA is a medically underserved area with high rates of HIV infection & few testing and treatment services. • Do One Thing is a test and treat campaign that stimulates demand for and provides HIV outreach, testing, and treatment across an entire zipcode (19143) and beyond
- 7. 7 Do One Thing Overview, cont. • A large-scale social marketing and media campaign • Community outreach and mobilization • Partnerships with business, community organizations, and faith institutions • A partnership with a federally qualified health center in Southwest Philadelphia to provide routine testing to all patients over age 13 (“Health Annex”) • Rapid HIV and HCV testing in a mobile unit and door-to-door testing • Community service and volunteer trainings • Robust monitoring and evaluation • Linkage to care for all who test positive
- 8. Youth and HIV/HCV testing
- 9. 9 Source: Cnn.com Feb 19, 2013
- 10. 10 Youth and HIV Testing • Great uptake on HIV testing by youth (13- 21) – Over 100 tests people <18 – Over 150 tested 18-24 – Total of 30%! • About .8% seropositivity in youth • Lack of stigma • Will bring their friends
- 11. 11 Youth and HIV Testing Source: Generocity.org
- 12. 12 Youth and HCV Testing • Over 70 HCV tests to people <24 • 0% seropositivity • HCV much more common in older people – CDC recommends baby boomers all get tested • High prevalence of tattoos and tattoo parties in youth– HCV risk factor • Importance of bundling HIV and HCV test
- 13. 13 Youth and Volunteers • Cadre of over 70 volunteers – Undergraduates, graduate, and medical students – Intensive training on HIV/HCV testing and counseling, as well as health disparities – Goal to train next leaders in HIV/HCV and health disparities
- 14. 14 Youth and Volunteers – 85% say “very satisfied” or “satisfied” with how Do One Thing has enhanced their exposure to community work and health disparities. – One volunteer noted: “In love with this program, and can't wait til my 4th year of school so I can help out again! My only wish would be to have more time out of clinics so I could come more, but I think the ground you are gaining speaks volumes to the importance and community acceptance of D1T.”
- 15. 15 Youth and Volunteers Source: Generocity.org
- 16. Media and Youth
- 17. 17 Media • Media is a great way to reach out to youth • Uniworld designed creative • Media portfolio includes: – Facebook, website, promo materials, yard signs, outreach cards, door hangers, HIV and HCV educational cards, billboards, text messaging service, quarterly electronic newsletter, etc.
- 18. 18
- 19. 19 Billboards
- 20. 20 Health Annex and Business Signs
- 21. 21 Signs in the Community
- 24. 24 Media takes Work! • Part-time Communications Coordinator • Daily Facebook posts and Tweets • Google results • Media begets Media – CNN, WHYY, Philadelphia Inquirer, Philadelphia Tribune, Associated Press, etc.
- 25. 25 Street Outreach • Important way we get youth is through street outreach – Especially in summer • Approach with information about testing in mobile unit • Also at health fairs, youth rallies, etc. • Youth hang out on the street!
- 26. 26 Outreach Card
- 28. 28 Outreach Sources: Generocity.org and the Philadelphia Inquirer
- 29. 29 Church Outreach and Mobilization
- 30. Conclusions
- 31. 31 Conclusions • Comprehensive, innovative strategies are needed to address health disparities in HIV infection • Youth are willing to get tested for HIV and HCV • Need to reach youth via media and street outreach
- 32. 32 Learn More! • 1nething.com • www.facebook.com/do1nething • twitter.com/1nething • www.phillyfaithinaction.org • www.facebook.com/PhillyFaithInAction
- 33. 33 Acknowledgements • Dr. Amy Nunn and Dr. Stacey Trooskin • Julia Harvey– Media Coordinator • Gladys Thomas and the rest of the Do One Thing Team • The Miriam Hospital and the Brown/Tufts/Lifespan CFAR • Gilead Sciences Inc. and the HIV FOCUS program • Ibis and YTH Live
- 34. Thank You