These tips will be useful to companies and brands wishing to gain visibility but also to novice bloggers wishing to be read quite simply. However, contrary to what the dream agencies and sellers (“get rich thanks to your blog” or “make a living from your blog in 6 months”) want to imply, generating traffic for a blog is difficult. Generate even more income. The growth of a blog is not linear. It occurs suddenly after a long crossing of the desert when a certain number of criteria are met to then become exponential. This is where it's interesting: once that point is reached, anything you write or produce will have a much bigger impact.

1. The 12 Keys to Increase My Blog Traffic
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1. Create a professional blog
Without going into the details of blog creation, for now, I would just like to recall 4 rules to not be
blocked in the future:
1. Create your blog in WordPress
2. Buy your own server to host your blog
3. Buy a domain name in .net or .com
4. Use a responsive template therefore suitable for mobile
You can easily scale your blog over time by changing the design or adding plugins but don't
make these basic mistakes.
2. Position your blog in a market
If you have come to my blog looking for advice for your business, it is undoubtedly that you
perceive the potential in terms of turnover for your company.

2. For others, you certainly have an idea of ​
​
the topic on which you want to blog: fashion, high-tech,
marketing, sport… Know before you start that it is almost impossible to take your blog to
another scale if you don't have an economic model to support your growth.
Why ? Because if your blog is not a source of income, you will not be spending the time
necessary to transform your blog into a traffic and customer machine.
You will continue to animate the blog of your company when you have time, between two files,
or to publish a post in the evening when you come home at 9 p.m. from work. Impossible under
these conditions to compete with all those like me who spend their day improving their blog.
Generating income with your blog can take several forms:
1. Advertising and Affiliates allow you to be paid for each click on your banners or to earn
commissions when you generate a sale, but still remains the least profitable way to monetize
your blog.
2. The sale of services, in particular advice, is particularly suited to blogs since the latter is a
showcase of your know-how and will bring you much more.
3. The sale of products, online services, training ...
However, I completely respect the fact of wanting to create a blog for the simple pleasure of
writing and sharing your knowledge but if you really want to increase your audience, you will
have to make your blog the source of your income at one point or another. .
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3. 3. Define your personas
Now that you've refined the theme of your blog, define your personas. Personas are typical
profiles of the readers (and customers) you want to attract to your blog and allow you to go
beyond the concept of “target”, which is too general.
What type of audience are you fixing a real problem for?
Who is the most valuable customer?
Which client would be willing to pay for your advice, your expertise, your knowledge, your
products?
Who is your ideal client?
What type of potential customer is not coming to your blog (and that you would like to attract)
Basically, on Webmarketing Conseil, the 3 personas I want to attract are:
1. Julien, 33, consultant (or freelance), wishes to be supported in his marketing actions to obtain
more clients.
2. Marie, 35, Parisian, communication agency manager, mother, wishes to be supported to
develop the skills of her marketing agency and implement my strategies for her own clients.
3. Marc, 36, lives in the provinces, father of a family, entrepreneur with a significant turnover
wishing to make the Internet a new outlet.
4. Sylvie, 40 years old, practicing a profession close to that of consultant in the end (wedding
planner, yoga master, psychologist ...) and for whom I can bring a lot of values ​
​
by applying the
same strategies that I apply to myself .
For my part, I also attract:

4. 1. Entrepreneurs in creation and start-ups with small budgets
2. Managers of SMEs dumped by developments on the Internet
Do not hesitate to add as many details as possible to your personas: photos, hobby, salary ...
You will refine these profiles over time, but they will no longer allow you to address the crowd
but to your potential customers and therefore to use their vocabulary, to target their problems.
By focusing your attention on your personas, you won't necessarily attract more traffic, but you
will find a lot more customers and generate a lot more leads.
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4. Provide added value
Take a break for 1 month: observe the most popular blogs in your industry and identify which
articles are working in order to (re) ask yourself the right questions:
1. Why are they getting so much traffic (and not you)?
2. What content works?
3. What needs are not covered by these blogs?
4. Is it for a good reason (no market) or because there is a space to enter?

5. Really take the time to understand how blogging works and think about how you could make
your mark in your market:
1. By offering a different point of view: Critical, sour, funny, friendly, family…
2. By offering different media: Infographics? Images ? Slideshows? Podcasts? Youtube videos?
A mix?
3. By increasing the value of your articles: More photos, more media, detailed guides or on the
contrary ultra-short…
5. Create calibrated content to generate traffic
Not all content is in the same boat when it comes to creating traffic.
1. SEO content makes it possible to position oneself on an expression by responding to a
problem that Internet users have. The article “how to increase my blog traffic” that you are
reading corresponds to this first type of content.
Unless you have a team of writers, don't bother commenting on the news, you'll usually only be
the 62nd blogger to talk about the new Apple Watch. You might as well say that you have no
chance of ranking in Google. Prefer content that resolves the problems your target is
encountering.
2. Viral content helps create traffic through social media sharing. The viral products play on
emotions (sadness, joy, anger, desire ...) or use formats of products that work well as lists (120
ways to increase its traffic).
Check out the tutorial to create articles shared on social networks

6. 3. Guest posts (or “guest articles”) finally allow you to take advantage of the audience of larger
sites to generate traffic to your site.
6. Use the big audience to grow bigger
The biggest challenge when starting a blog is to extricate yourself from the gravity of Earth's
atmosphere.
Google takes about 6 months to position your articles correctly in its rankings. Starting by writing
articles for your blog is therefore not the most effective way to build your traffic quickly.
To shorten the time it takes to launch your blog, one of the most effective ways is the system
explained by blogger Jon Morrow:
1. Submit your best content not on your blog but to media that already have a much larger
audience than yours. Be careful, I didn't say to send your rotten article already sent to 50 blogs
with an ultra-optimized link to your site like what 95% of the companies that write to me send
me.
I'm talking about a complete, detailed and structured article that will perfectly fit the audience
and the editorial line of the online newspaper or blog that you have targeted with contextual
links well positioned but bringing value to the article. If your article is published you will get much
more exposure, start to spread awareness of your name, face and brand.
2. Part of the audience will click on your link to go to your blog. Land all the visits from these
“guest articles” to a home page that can capture as many emails as possible (or to a landing
page if your blog is already launched) by offering an offer in exchange for their address.
3. Once your list exceeds 1000 emails, you will have the strike force to propel your articles
written on your blog.

7. 7. Create partnerships with bloggers at your level
When I first started blogging, I saw every blogger as a potential competitor. What is true and
false.
In reality, there is room for everyone and there will be more of you together. Partner with
bloggers at your level to help promote your posts and level up together.
This is the type of partnership that Rémy Bigot from Monter son Business offered me.
8. Promote your blog posts
Writing your articles is only part of the blogger's job. At least as important is the promotion of the
articles.
Propelling your articles as far as possible will allow you:
1. To reach more people in order to quickly obtain more visibility
2. To collect in return some links towards your blog
3. These links will make it possible to raise your articles in the rankings of Google
4. Traffic from search engines will drive you visits to certain articles for years to come.
How to promote your articles?
1. Thanks to your email lists: take advantage of your traffic to request email from your readers in
exchange for guides, ebooks, exclusive documents. Subscribers are your most loyal readers,
they will gladly relay your articles or even pass it on to their blog.

8. 2. Thanks to your network of bloggers: they will increase your impact
3. Thanks to social networks: you will notice that I have not yet mentioned social networks.
Simply because your community on Facebook or Twitter will grow as you post great content on
your blog. So don't spend all your time creating your blog on social media.
When you have demonstrated that your blog is profitable (thanks to your services or your
products), you can then invest in your presence on social networks in order to propel your
content even further, to grow your community while generating sales.
Consult the guide to choose the most suitable social network to promote your blog
4. Through advertising: if you are able to calculate the number of leads and sales that you
generate through advertising, you should indeed push your best articles on Twitter and
Facebook or even Linkedin.
9. Industrialize and automate
To truly increase your blog traffic exponentially:
1. Industrialize your content production: the more you write, the more you will know how to write
quickly. When I first started blogging, a guide like this could take me 3 days to write. Now it
takes me 4 hours.
The more you write, the more confidence you will gain in your ability to transmit. You will also
more easily identify content that may perform better than others.

9. 2. Automate as many tasks as possible
- Write your strategy on paper
- Make a publication schedule for your articles
- Schedule your posts in advance on social networks
- Use Activecampaign [14 days free trial by using this link], Drip or Mailchimp to your emails
3. Continuously optimize:
Continuously monitor your statistics on Google Analytics in order to improve the following
statistics:
- Traffic from Google
- Traffic from social networks
- The number of page views
Follow Google Webmaster Tools (install it if it is not already done) in order to improve your
positioning on keywords and thus optimize the traffic of your articles already published .
Track the number of email addresses you collect daily and grow your subscriber list. The bigger
your list, the more your articles will have a strong impact since you will propel them to more
people.
Track the open rates of emails you send to your subscribers to make sure your emails are read.

10. Be focused on continuous improvement: your blog will explode not because you wrote 1000
more articles but because at some point, your blog will be sufficiently optimized, so that each
new article has a strong impact.
10. Continuously improve
Starting a blog doesn't require any technical knowledge to begin with, but you will never get
massive traffic without training:
1. In terms of marketing: strategy, ergonomics, SEO, social networks, even if your blog deals
with cooking or lifestyle, without being in the continuous learning of the best marketing
techniques, you will simply extend the number of years necessary before to break through (or
give up).
I have been marketing for 10 years and I discover new aspects of my job every day.
2. In terms of programming: be careful, I didn't say that you have to be a computer scientist but
to get your hands dirty to understand how HTML works and know how to quickly modify the
design of your blog will be more than useful for you to test new approaches without waiting for
your external service provider or Jojo, your developer friend, to take a look at your blog.
11. Make your blog a priority
Without full involvement, you will have a hard time increasing your blog traffic exponentially. This
remark is as valid for an individual as for a company.
Many leaders want their marketing managers to get into inbound marketing. The problem is,
“managing the blog” cannot be the task you manage at the end of the day when the rest is
done. You don't ask your sales representative to take care of customers from 5.30 p.m., do we
agree?

11. If you don't put the time and resources into your blog to take it to the point where it will become
an amazing channel for generating customers, growing your sales and subscribers in a
sustainable way, you might be better off focusing on other sources of traffic like internet
advertising .
There is no shame in it.
Generating income with your blog is therefore essential.
By starting to prepare for a return on your investment relatively early , you will gradually be able
to understand the value of what you are building and make your blog a priority in your life / in
your tasks / in your budgets.
12. Be patient and be consistent
1. Publish quality content on a regular basis for at least 1 year. Don't quit too early.
2. Never stop optimizing your blog to improve conversions
3. You will gradually accumulate energy like a rubber band that you stretch until the articles
written 6 months earlier start to give their full potential and the new ones take over.