100 examples of online ideas, start-ups, and new businesses based on the principles of the collaborative consumption, and the sharing, network & circular economy. Building communities that care, give, share, swap, reuse and recycle. First version published in 2014 with over 200 downloads and 5000 views.
4. “Traditional sharing, bartering, lending,
trading, renting, gifting, and swapping
redefined through technology and
peer communities – is transforming
business, consumerism, and the way
we live.”
Rachel Botsman, co-author of What’s Mine Is Yours: The Rise
of Collaborative Consumption
5. Collaborative economy
3 systems
Product service
systems
Redistribution
markets
Collaborative
lifestyles
Source: What’s Mine Is Yours: The Rise of
Collaborative Consumption
6. we share, we reuse, we lend,
we recycle, we collaborate,
we give, we network, we fund,
we swap, we co-op, we care,
we service, we contribute,
we trust
7. Top 5 rational benefits
Financial: saves me money
1
3
4
5
2 Environmental: is good for the
environment
Lifestyle: provides me flexibility
Lifestyle: is practical
Trial
Source: Campbell Mithun
8. Top 5 emotional benefits
Generosity: I can help myself and
others
Source: Campbell Mithun
1
3
4
5
2 Community: makes me feel like I am
a valued part of the community
Lifestyle: makes me feel smart
Lifestyle: makes me feel more responsible
Cultural: feel part of a larger cultural movement
9. Appeal of the sharing
economy
Generation X31%
24%
15%
Millennials
Boomers
Source: Campbell Mithun
10. Provide a platform
• Co-ideate
• Co-fund
• Co-build
• Co-distribute
• Co-market
• Co-sell
• Co-revenue share
Company as a service
• Rent
• Subscribe
Motivate a marketplace
• Resell
• Co-op
• Swap
• Lend
• Gift
13
2
Collaborative
economy
Market-
place
Service
Products
The collaborative economy
value chain
Source: Altimeter
11. “The tightly linked nature of any
economy, but especially the Network
Economy's ultraconnected
constitution, makes it behave
ecologically. The fate of individual
organizations is not dependent
entirely on their own merits, but also
on the fate of their neighbors, their
allies, their competitors, and, of
course, on that of the immediate
environment.”
5/9/19
11
Kevin Kelly - Wired