presentation on how google updates work to prevent Blackhat techniques [2023].

1. Google Updates To Prevent
Blackhat Technique
-ANIMESH YADAV

2. About Blackhat Technique
• Refers to unethical or malicious practices used to manipulate search
engines, websites, or online systems.
• These techniques violate the terms of service and guidelines set by
search engines and online platforms.
• Typically employed to achieve quicker and higher rankings in search
engine results, boost website traffic, or exploit vulnerabilities for
malicious purposes.

3. Some common examples of blackhat techniques
include:
• Keyword Stuffing
• Hidden Text and Links
• Cloaking
• Link Farming
• Private Blog Networks
• Clickbait
• Spamming
• Content Scraping

4. Google updates to prevent blackhat techniques
• Introduced in February 2011, Google Panda
targets low-quality and thin content, penalizing
websites with duplicate, irrelevant, or poorly
written content.
Google Panda
• Launched in April 2012, Google Penguin aims to
reduce the influence of manipulative link-building
practices, such as link schemes, link farming, and
excessive anchor text optimization. It penalizes
websites with unnatural or spammy backlink
profiles.
Google Penguin
• Released in August 2013, Google
Hummingbird focuses on improving the
semantic understanding of search queries. It
allows Google to better interpret user intent
and deliver more relevant search results.
Google Hummingbird
• Introduced in July 2014, Google Pigeon
focuses on improving local search results by
providing more accurate and relevant local
business listings.
Google Pigeon

5. Google Updates To Prevent Blackhat Techniques
• Rolled out in April 2015, this update
prioritizes mobile-friendly websites in
mobile search results, encouraging
website owners to optimize their sites for
mobile devices.
Google Mobile-Friendly Update
• Announced in October 2015, RankBrain is
a machine learning-based algorithm that
helps Google better understand complex
search queries and user intent, leading to
more relevant search results.
Google RankBrain
• Although not an official update, Fred refers to
a series of unconfirmed updates targeting
websites with low-quality content and
aggressive monetization tactics. These updates
aim to improve the overall quality of search
results.
Google Fred
• Introduced in October 2019, BERT
(Bidirectional Encoder Representations from
Transformers) is a natural language processing
technique that enhances Google's
understanding of context and nuance in search
queries, leading to more accurate results.
Google BERT

6. Google Core Algorithm Updates
• Core update will target all content types within all
regions and languages to promote or reward
high-quality or high-value web pages.
• Nothing within this (or any) core update targets
specific pages or sites.
• This update will cause the most considerable
upset for the black-hat SEO community, those
that use tactics against Google’s guidelines to
rank higher in search results.
Broad Core update

7. Tips For SEO Practitioners
Closely Monitor
Your Site’s
Metrics
Perform a
Website or
Content Audit
Focus on
Quality, Valuable
Content