Présentation de Patrick Albabo, Head of Advertising Solutions Yahoo EMEA, lors des Rencontres 2014 de l'UDECAM

1. Visual Communication
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7. Bring it back to marketing photos
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8. The Future of Content is Visual
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9. 16X
the amount of photos taken
a year now vs. the year 2000
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10. The role of photography has changed
Then
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11. The role of photography has changed
Now
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14. +57%
Watched video
& took photos
-35%
Watched video only
Start Level
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15. Took a photo 54%
50%
Number of correct
test answers
Just watched
the video
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16. +23%
Without taking
a picture
Took a photo
-30%
Start Level
0%
Took a photo and
didn’t refer to it
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17. Content is becoming
more visual
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19. The F shaped behaviour
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22. Content marketing is becoming
more visual
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30. Summary
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31. The world
around us is
becoming
more visual
Visual content
marketing is
scalable,
elegant and
modern
Your
consumer
thinks visually
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32. Merci
Contacts:
Patrick Albano, Yahoo EMEA, palbano@yahoo-inc.com
Julien Guagliardo, Yahoo France, julieng@yahoo-inc.com
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