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UPGRADE YOUR APPS WITH YAMMER!

An Le,!
VP of Business Development, Yammer!   @yammer !#yamjam12!
                                      !
Today, every department invests in IT.




                      CRM!          CMS!
                             ERP!
                      CSS!




@yammer !#yamjam12!
And tech spending is only increasing.

                                   CMS!          CSS!
                 !           !
                      ERP!
             CRM!                          !
                       !                         L&D!
                             IT!


                                          HR !

@yammer !#yamjam12!
Most business apps reinforce working in silos.




          Sales!      Product !
                            !     Marketing!   Support!   IT!




@yammer !#yamjam12!
They’re difficult for IT to manage.
                       !        !

                              CSS!
                               IT!
                      ERP!
                              CMS!
                      CRM!




@yammer !#yamjam12!
And lead to disconnected user experiences.

                                            Review
                  Submit                    benefits
                 expense                    program!
                  reports!
                                Check
                               calendar
                               and email!


                                                Update
                                               status of
                    Sign
                   vendor                       project!
                  contracts!



@yammer !#yamjam12!
So developers are attempting social…

                       Now apps are bolting on
                       feeds, share buttons, and
                       more.




@yammer !#yamjam12!
Building social features won’t fix the problem.

 Users prefer having conversations in the one place where
 everyone is already talking.




                                Vs.



@yammer !#yamjam12!
Yammer is that place for the enterprise.




    Sales!            Product !
                            !     Marketing!   Support!   IT!




@yammer !#yamjam12!
The Power of the Platform!

!




Open Graph!                                           Connect!
      Data In!                                           Data Out!

Open Graph integrations                            Yammer social plug-ins
drive adoption.!                                    improve engagement.!
                                    !

                          Application Ecosystem!
                                    !
                                    !

@yammer !#yamjam12!
Yammer Connect: Login Button!




            Profile Data!




@yammer !#yamjam12!
Yammer Connect: Embed Feeds and Action Buttons!
                                                                         Like & Follow Buttons!




                                                          Feeds!




 @yammer !#yamjam12!
**This is a mockup of the product. Final design is subject to change.!
Open Graph: A New Perspective!

 Classic understanding of systems!



 Open Graph is how Facebook sees other systems!

                 A world of apps!and people engaging with things in these apps.!




@yammer !#yamjam12!
Open Graph: The Protocol!

 The Open Graph protocol models user activities based on
 actions and objects.




@yammer !#yamjam12!
Open Graph: Activity Stream Ticker




                      Open Graph Activity Stories!




@yammer !#yamjam12!
Open Graph: Universal Search




                               Open Graph Objects!




@yammer !#yamjam12!
Open Graph: Pages

                                                      Action Buttons!




                                    Open Graph Metadata!




              Message Feed!
                              Open Graph Activity Stories!




@yammer !#yamjam12!
Live Demo of App Directory and Developer
                    Center




@yammer !#yamjam12!
One Social Experience with Yammer




@yammer !#yamjam12!
Questions?!




@yammer !#yamjam12!
Presented by Kris Gale, VP of Engineering, Yammer!

@yammer !#yamjam12!
@yammer !#yamjam12!

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Upgrade Your Apps With Yammer

  • 1. UPGRADE YOUR APPS WITH YAMMER! An Le,! VP of Business Development, Yammer! @yammer !#yamjam12! !
  • 2. Today, every department invests in IT. CRM! CMS! ERP! CSS! @yammer !#yamjam12!
  • 3. And tech spending is only increasing. CMS! CSS! ! ! ERP! CRM! ! ! L&D! IT! HR ! @yammer !#yamjam12!
  • 4. Most business apps reinforce working in silos. Sales! Product ! ! Marketing! Support! IT! @yammer !#yamjam12!
  • 5. They’re difficult for IT to manage. ! ! CSS! IT! ERP! CMS! CRM! @yammer !#yamjam12!
  • 6. And lead to disconnected user experiences. Review Submit benefits expense program! reports! Check calendar and email! Update status of Sign vendor project! contracts! @yammer !#yamjam12!
  • 7. So developers are attempting social… Now apps are bolting on feeds, share buttons, and more. @yammer !#yamjam12!
  • 8. Building social features won’t fix the problem. Users prefer having conversations in the one place where everyone is already talking. Vs. @yammer !#yamjam12!
  • 9. Yammer is that place for the enterprise. Sales! Product ! ! Marketing! Support! IT! @yammer !#yamjam12!
  • 10. The Power of the Platform! ! Open Graph! Connect! Data In! Data Out! Open Graph integrations Yammer social plug-ins drive adoption.! improve engagement.! ! Application Ecosystem! ! ! @yammer !#yamjam12!
  • 11. Yammer Connect: Login Button! Profile Data! @yammer !#yamjam12!
  • 12. Yammer Connect: Embed Feeds and Action Buttons! Like & Follow Buttons! Feeds! @yammer !#yamjam12! **This is a mockup of the product. Final design is subject to change.!
  • 13. Open Graph: A New Perspective! Classic understanding of systems! Open Graph is how Facebook sees other systems! A world of apps!and people engaging with things in these apps.! @yammer !#yamjam12!
  • 14. Open Graph: The Protocol! The Open Graph protocol models user activities based on actions and objects. @yammer !#yamjam12!
  • 15. Open Graph: Activity Stream Ticker Open Graph Activity Stories! @yammer !#yamjam12!
  • 16. Open Graph: Universal Search Open Graph Objects! @yammer !#yamjam12!
  • 17. Open Graph: Pages Action Buttons! Open Graph Metadata! Message Feed! Open Graph Activity Stories! @yammer !#yamjam12!
  • 18. Live Demo of App Directory and Developer Center @yammer !#yamjam12!
  • 19. One Social Experience with Yammer @yammer !#yamjam12!
  • 21. Presented by Kris Gale, VP of Engineering, Yammer! @yammer !#yamjam12!