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Building A Product People Love - Yaron Samid - April 21, 2017

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Product launch class at Stanford GSB with a focus on launching a mobile app.

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Building A Product People Love - Yaron Samid - April 21, 2017

  1. 1. Building a Product People Love Startup Lessons: Building A Product People Love Yaron Samid April 21, 2017 Stanford, GSB
  2. 2. Me •3X Dad •3X Entrepreneur •Exits totaling $500M •CEO, CPO, CMO, Director •100+ Product Launches •Products used by 150M+ Why are you listening to
  3. 3. Are you an Entrepreneur?
  4. 4. Startup = Experiment
  5. 5. Startup Lifecycle Credit: Paul Graham, Y Combinator
  6. 6. Listen LearnLaunch The 3 L’s
  7. 7. – Target customers • Meet in person - where they live, work, play. • Topic boards. Become authentic part of community. • Survey the internet, your FB friends and your real friends. • Track search trends.
 – Influencers • Track sentiment, contribute content, make friends. • Twingly | Klear | hey.press | press.farm | Email Hunter • App Store Category Manager – they think about your category more than you do. – Competing products • App Store reviews and discussions • Beta groups and Facebook pages • Community forums, help and support pages – Failed products • Take founder/PM to lunch. What really happened? Listen Shut up, stupid.
  8. 8. – Action vs Intent • Test: QuickMVP | Proved | Validately | Validate.io • Landing Page: LaunchRock | Unbounce Email addresses = “seeds”. • Virality: KickoffLabs Will users invite friends? – Prototype • InVision | Flinto | Proto.io • Track click-flow, hot zones, CTA triggers. – App Store Analytics & Optimization (ASO) • App category, name, description, keywords, screens, video. • App Annie | SensorTower – Soft Launch • Invite-only alpha/beta – For mobile: TestFlight (iOS) | TestFairy (Android) Learn Hack and tweak
  9. 9. Make it rain! All traffic on same day. Goal for mobile: Category Top 10. • Performance Marketing – Facebook Mobile Ads • App Store Feature • Press/Blogger embargo lifted • Light up the base – beta testers, landing page email addresses, social networks, forums, refer-a-friend program. • Affiliates & Deep Linking - Promo codes for paid products. • Co-marketing & Bundles • App Discovery Platforms • Velvet rope triggers – scarcity driven demand • Solicit and manage ratings Launch The Perfect Storm More tools at Startup Stash
  10. 10. Word of Mouth Social Syndication Incentive Email Hijack Contacts Hijack Video DollarShaveClub | Coin Inherent +1 Celebrity SEO Organic Growth Engines
  11. 11. U = Users K = Viral Coefficient (How many new users each user brings) P = Cycle Time (How long does it take a user to bring in new users) You can calculate how many users you will have in time t given the users in time 0. Virality Formula
  12. 12. Thank You @YaronSamid yaron@samid.com NYC: +1-917-519-1070 TLV: +972-54-945-2450 www.yaron.io
  • emandelbaum

    Apr. 30, 2017
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    Apr. 24, 2017
  • Tiji

    Apr. 23, 2017
  • tomeriko5

    Apr. 23, 2017
  • DavidFogel

    Apr. 22, 2017

Product launch class at Stanford GSB with a focus on launching a mobile app.

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