The document discusses internet marketing strategies for startups. It emphasizes researching current technology trends and testing messages and market demand. The marketing strategy should utilize paid, owned, and earned media. Tactics include developing a website, search engine optimization, advertising, public relations, viral campaigns, and community building. The document also recommends reading on internet marketing and entrepreneurship.

1. INTERNET MARKETING FOR
STARTUPS
Yaroslav Azhnyuk
17 Oct 2012
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2. ABOUT ME
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3. WHAT IS MARKETING
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4. THE ROLE OF MARKETING
• Vision
• Strategy
• Tactics
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5. VISION
• What are the current technology trends
• Viral by design
• Internet for research
– Quora
– Youtube and videos
– Expert communities and personal network
– Slideshare
• Testing assumptions
– Messages testing
– Market demand
(https://adwords.google.com/select/KeywordToolExternal )
– Sales
– A/B testing
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6. STRATEGY
• Paid Owned Earned Media
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
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7. OLD APPROACH VS POEM APPROACH
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8. TACTICS
Internet marketing tools:
1. Website
2. SEOand traffic buying
3. Advertizing
4. PR
5. Viral campaigns
6. Community building
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9. RECOMMENDED READING - INTERNET
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10. RECOMMENDED READING -
ENTREPRENEURSHIP
Notes from Peter
Thiel’s Stanford
course on startups
(write me an email
and I will send you
the pdf)
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11. fb.com/yaroslav.azhnyuk
yaazhnyuk@gmail.com
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