Tapzo Marketing Plan

1. Marketing Plan
for Tapzo App

2. HELLO!
I am YASH PATEL
Pursuing marketing internship under Prof.
Sameer Mathur.

4. Hellow!! We are Tapzo
& It is….

5. My Buddies
1. CABs
2. Food
3. Recharge
4. Shopping & Many
more..

6. Confused with so many Apps??
We are happy to help you.
Choose an App , We will be in a
roller-coster!!

7. CABs1
»Best Competitors
among others &
Providing Best Deal !!
Me…
Me… Me…

8. »Gives best deals
on food by
clubbing online
platforms !!
2 Food

9. Promo codes | Offers»Forget Coupon Sites
3 Recharge

10. Family 14

11. BIG
CONCEPTAll-In-One App : Amalgamating Apps ,
Clubbing them into One, Intriguing Offers &
Saving Data | Memory

12. Core 6 Requirnmets
For Marketing an
APP

13. Knowing Requirement of an App
»75% Apps go
uninstalled because of
HIGH MEMORY
requirements.
»Apps require HIGH
DATA.
»Save up to 100 MBs
Data
1
Problems Solution

14. 2 Good Name | Symbol of an App
1.Memorable 2.Indicating Exact Work

15. 3 Right Category
App category is the most catchy platform

16. Great Landing Page4
Attractive & Catchy !!

17. »App demo is the
most crucial thing
when any new start-
ups or App is being
launched.
»Best medium to
deliver is Video
advertisement.
App DEMO Video5

18. 6 Recognizing Competitors
Why
customer
choose
YOU?
What is
the USP?
What is
the Value
Addition?

19. Haptik Comparison

20. Haptik Helpchat
#Twitter followers 4,434 6,519
#Twitter Following 600 449
LinkedIn Followers NA 6,501
# Facebook Likes 43,830 45,414
Facebook Rating NA 3.4
Mirroring FB/ Twitter content? No No
# Google Play rating 4.5 4.5
# of Downloads 1,000,000 - 5,000,000 1,000,000 - 5,000,000
# of Google Play Reviews 74,943 111,379
Competitor Analysis

21. Facebook Comparison

22. Twitter Comparison

24. Strategies
Suggestions

25. »This will
result into
WORD MOUTH,
too.

26. Social media users affect a lot !
»Data & Stats tell everything.
»Targeting social media platform should be the NEXT
MOVE !

27. Sign-Up | Log-In | Regular Users
Customer centric
Marketing

28. Key
Elements
Customer
recognition is
important while
marketing &
selling this app.
Building
strategies
according to
analyzed data
result in
SUCSSESS.
Analysis helps
a lot
categorizing
the customers.

31. 3 Bullets @ Gunpoint !!!
Sponsorship
Celebrity Promotion
Digital & Social Marketing

32. Follow-
Ups
Feedback
Rapport
Building
Touch
Points
Customer
Relationship

33. TAPZO so
far…

36. Summary

37. Knowing Requirement of an App
Good Name | Symbol of an App
Right Category
Great Landing Page
App DEMO Video
Recognizing competitors
Status
Success
Success
Success
Success
Success
Success

38. Reach out Top Media
Analysis
Encourage User
Sponsorship
Celebrity Promotion
Digital & Social Media
Marketing
Status Suggestion
Success
Working
Success
Working
Working 🏃
Working
Facebook,Twitter,Instag
ram etc..
Users & Dealers
Analysis
Impressive Going
Sports, Events & Clubs
Sportsmen & Celebrity
Advertisements & Short
films

39. THANKS YOU !!