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An Introduction to


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Yatra online leading travel agency of India. For more details

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An Introduction to

  1. 1. <ul><li>An Introduction to </li></ul>
  2. 2. About Yatra Online Pvt. Ltd.
  3. 3. <ul><li>What we bring to the table </li></ul>
  4. 4. Our services
  5. 5. One-stop-shop for all travel needs. <ul><li>Airline bookings : </li></ul><ul><ul><li>Linked to ALL domestic carriers </li></ul></ul><ul><ul><li>Provides bookings to most international destinations </li></ul></ul><ul><ul><li>Inbound flights from UK & US </li></ul></ul><ul><li>Railway bookings & info services : </li></ul><ul><ul><li>Bookings for all sectors </li></ul></ul><ul><ul><li>Info services include route, availability, train info, etc </li></ul></ul><ul><li>Hotel bookings : </li></ul><ul><ul><li>Direct contract with over 4000 hotels in India </li></ul></ul><ul><ul><li>Linked to over 90,000 hotels overseas with real time access </li></ul></ul><ul><li>Holiday packages : </li></ul><ul><ul><li>Customized holidays – Both domestic & International </li></ul></ul><ul><ul><li>Both individual travellers & groups </li></ul></ul>
  6. 6. Cont’d…One stop shop for all travel needs <ul><li>Holiday packages : </li></ul><ul><ul><li>Customized holidays – Both domestic & International </li></ul></ul><ul><ul><li>Both individual travellers & groups </li></ul></ul><ul><li>Bus ticketing </li></ul><ul><li>Car rentals </li></ul>SINGLE PROVIDER FOR THE ENTIRE BOUQUET OF TRAVEL SERVICES FOR YOUR CUSTOMERS
  7. 7. Accessibility – Distribution channels <ul><li>Website ( ): </li></ul><ul><ul><li>Over 2.1 million unique visitors per month </li></ul></ul><ul><ul><li>17+ million page views in a month </li></ul></ul><ul><li>24x7 Call centre : </li></ul><ul><ul><li>Over 300 experienced travel consultants </li></ul></ul><ul><li>Retail outlets called ‘Yatra Holiday Lounges ’: </li></ul><ul><ul><li>Premium outlets to research & plan holidays at leisure </li></ul></ul><ul><ul><li>Currently have outlets at 13 locations across India (Expanding to 20+ in 3 months) </li></ul></ul><ul><li>Mobile phone : </li></ul><ul><ul><li>Travel fulfilment via WAP site, downloadable application, IVR & SMS </li></ul></ul><ul><li>Of fline travel agents : </li></ul><ul><ul><li>A robust B2B model + affiliate partners + white label solutions for greater reach </li></ul></ul>
  8. 8. Cont’d..Distribution Channels <ul><li>Yatra Travel Express (Quick ticket counters) </li></ul><ul><ul><li>Small size retail outlets </li></ul></ul><ul><ul><li>Looking at over 100 such outlets in the next 6 months in Tier-II towns </li></ul></ul>WIDE EXPERIENCE IN SELLING THROUGH VARIOUS CHANNELS WILL HELP SYNERGIZE WITH PARTNERS’ DISTRIBUTION
  9. 9. <ul><li>Registered user base : 1.7 million </li></ul><ul><li>Number of users / month : 6 million </li></ul><ul><li>Website page views / month : 24 million </li></ul><ul><li>Av Time spent / visit : 7 minutes </li></ul><ul><li>Air tickets / month : 3,50,000 </li></ul><ul><li>Hotel Room Nights / month : 20,000 </li></ul><ul><li>Av transaction size : Rs 8000 /- </li></ul><ul><li>Filters available on the database : </li></ul><ul><li>City wise – 80 % traffic from top 6 cities </li></ul>Site Information
  10. 10. Cont’d….. <ul><li>Frequent flyers – transactions done twice in the last 3 months </li></ul><ul><li>Credit Card – gold card, platinum card, titanium or any other </li></ul><ul><li>Any other parameter that you think is sellable please feel free to ask </li></ul><ul><li>User Base details captured : </li></ul><ul><ul><li>Name, e-mail ID, Mobile number, Residence / Office address. </li></ul></ul>
  11. 11. Customer Profile <ul><li>Demographic Targeting: </li></ul><ul><ul><li>Professionally Qualified between the age group : 18 – 45 years </li></ul></ul><ul><ul><li>Male : Female – 80 : 20 </li></ul></ul><ul><ul><li>Income Group: SEC A, B </li></ul></ul><ul><li>Psychographic Targeting: </li></ul><ul><ul><li>Is married or planning </li></ul></ul><ul><ul><li>Watches news channels – both English & Hindi </li></ul></ul><ul><ul><li>Reads TOI, ET, Mint & India Today </li></ul></ul><ul><li>Profile Targeting: </li></ul><ul><ul><li>Access to Computers / Internet / Mobile. </li></ul></ul><ul><ul><li>English speaking, working in a MNC </li></ul></ul><ul><ul><li>Active credit card user </li></ul></ul><ul><ul><li>60% have traveled abroad </li></ul></ul>
  12. 12. Customer Profile
  13. 13. Brands On Yatra
  14. 14. Other initiatives in Travel domain <ul><li>We own a destination management company , Yatra Exotic Routes providing services like Guides, Language experts, Ground support, Local transportation, etc to inbound travellers </li></ul><ul><li>Have a UGC website ( ) , providing travel information with features like Travel Guides, Hotel reviews, Travel Q&A, Travelogues, etc. </li></ul><ul><li>Also invested in Intech Hotel Solutions , a company engaged in providing technology solutions to small & mid-sized accommodation providers, thereby enabling real time inventory management & sales. </li></ul>THESE INITIATIVES PUT YATRA ON A HIGHER PEDESTAL VIS-À-VIS COMPETITION. GIVING US & THE CUSTOMERS A LOT SUPERIOR EXPERIENCE
  15. 15. Technical expertise <ul><li>A strong 75+ member in-house technology team has experience & expertise in developing Travel products for various distribution channels </li></ul><ul><li>Have successfully built & multiple partners are using our APIs/web services to integrate & sell Yatra products to their customers </li></ul><ul><li>Have a very strong & robust back-end infrastructure & technology to cater to most exceptions leading to near zero down-time </li></ul><ul><li>Believing in Mobile & other new media, we have invested in an in-house development team dedicated for future technologies. </li></ul>UNINTERRUPTED TECHNICAL SUPPORT & NEAR ZERO DOWN-TIME
  16. 16. Customer service <ul><li> boasts over 300 experienced travel consultants with extensive knowledge & resources. </li></ul><ul><li>24x7 availability to cater to customers’ need round the clock through a call center & facilitate help while travelling </li></ul><ul><li>Toll free helpline number for users to call without worrying about the call charges </li></ul><ul><li>The retail lounges provide on ground customer support in 13 cities with professionally trained travel experts </li></ul><ul><li>We have DMCs (Ground Staff) in all major cities cities who can be contacted directly by the customer anytime for any query/service </li></ul>INSTANT SUPPORT 24x7
  17. 17. Understanding of Travel market & consumer insights <ul><li>With the management team having 100+ years of combined experience in various functions of this business, we have the right insights to what customers are looking for & how to do it. </li></ul><ul><li>With the diversity of the customers we deal with for various products sold through different channels, we know the right ingredients to make a product successful at every level </li></ul><ul><li>Besides experience, has been constantly investing in technologies & market research exercises and surveys to get a deeper understanding, some of the findings are: </li></ul><ul><ul><li>Indians rely most on AC train, followed by air & private car hire </li></ul></ul><ul><ul><li>4 in 10 would take an impulse holiday driven by cheaper fares & off-season hotel rates </li></ul></ul><ul><ul><li>Children and their peer group are important influencers for destination selection </li></ul></ul><ul><ul><li>Paid accommodations used 2x the rate of staying with family/friends </li></ul></ul>THIS EXPERTISE ENABLES YATRA TO CUSTOMIZE THE OFFERINGS DEPENDING UPON YOUR CUSTOMERS’ PROFILE, LEADING TO GREATER A ACCEPTANCE RATE
  18. 18. Payment options <ul><li>Offering all payment options – Credit Cards, Debit Cards, Net Banking (24 banks), Cash Cards, Bank Deposits (HDFC & AXIS), IVR for offline bookings, Cash </li></ul><ul><li>Support all kind of cards – Tie-ups with VISA, MasterCard, AMEX, etc. </li></ul><ul><li>For Credit Cards, we have tie-ups with all suppliers – ICICI, HDFC, Citibank & AXIS </li></ul><ul><li>Have very strong relationships with all banks – Both issuing banks & acquiring banks </li></ul>WIDEST CHOICE TO CUSTOMERS WITH FULL BACKUP FACLITY
  19. 19. Our Promoters Reliance Capital Ltd. A member of reliance group headed by Anil Ambani Network 18 (formerly known as TV18) India’s premier news broadcaster (CNBC,CNN IBN and Awaaz) Norwest Venture Partners (NVP) Promod Haque’s leading venture capital firm Intel Capital Promod Haque’s leading venture capital firm
  20. 20. Rewards & Recognitions <ul><li>Brand Equity and Nielsen Company’s survey ranked as the No.1 online travel service provider in 2010 </li></ul><ul><li>Won the ‘Most Preferred Travel Portal’ at CNBC Awaaz Travel Awards 2010 </li></ul><ul><li>Recognized as Top Rated Online Travel site by Economic Times Travel Awards in September 2009 </li></ul><ul><li>AC Neilsen findings show that has the Strongest franchise in the competitive set in their report - Measuring brand health in the OTA segment, August 2009. </li></ul><ul><li>Yatra has the highest unaided brand recall among travel Web sites – India Travel Markeplace study by PhoCusWright, 2008 . </li></ul>
  21. 21. Cont’d…Rewards and Recognitions <ul><li>Declared the ‘ Best Online Travel Agency ’ of the year 2008 at the Galileo Express Travel World’s awards </li></ul><ul><li>The only Indian travel company among the 2008 ‘ Top 100 start ups in Asia ’ awarded by Red Herring </li></ul><ul><li>Recognized as the ‘ most used travel website ’ by Juxt Consult in their India Online Survey 2008 </li></ul>
  22. 22. Industry potential
  23. 23. October - November Market Sizing <ul><li>Indian online leisure and unmanaged business travel market projected to triple from US$1.75 billion in 2006 to $6 billion by the end of 2010 </li></ul><ul><li>Online penetration reaching almost one quarter of total travel market: </li></ul><ul><ul><li>11% of all gross bookings made online in 2007, reaching 17% by 2010 </li></ul></ul><ul><ul><li>Total travel market in 2007 at $16 billion, reaching $26.1 billion in 2010 </li></ul></ul><ul><li>Supplier Web sites lead the online travel segment, representing 61% of all online leisure and unmanaged business travel bookings </li></ul><ul><li>Air represents a disproportionate percentage of the online travel market due to its accessibility and the simplicity of booking online (69% online versus 17% of total market) </li></ul><ul><ul><li>One third (33%) of $3.6 billion domestic air market booked online in 2007; strong growth projected through 2010 when nearly 44% of domestic air revenues will be booked online </li></ul></ul>
  24. 24. <ul><li>Online penetration of hotel and bus/car segments far behind air at 3% each in 2007 </li></ul><ul><li>Almost double digit (9%) online penetration of rail, which will see strong growth – to reach a quarter of rail revenues by 2010 </li></ul><ul><li>Indian-owned company dominance of the online travel agency market (98%) will continue as global companies crowd the marketplace </li></ul><ul><ul><li>Indian online agencies have gained significant market leadership in India </li></ul></ul><ul><ul><li>Early days for global online intermediaries in India </li></ul></ul><ul><li>Suppliers and online travel agencies will maintain their shares over the course of the next three years </li></ul>Cont’d….Market Sizing
  25. 25. October - November Consumer Insights <ul><li>Trip habits vary by strata - metro residents are the most frequent, most destination-diverse and longest-trip travelers </li></ul><ul><li>India comprised of varied traveling segments – no single “type” for target </li></ul><ul><li>Domestic travel accounts for greatest number of trips taken, but international travel captures online buyer </li></ul><ul><ul><li>Children and their peer group are important influencers for destination selection (Focus Groups) </li></ul></ul><ul><li>Online researching is limited - travelers check just over 2 websites before purchasing travel </li></ul>
  26. 26. India Online Travel Market India Will be a $6 Billion Online Travel Market by the end of 2010
  27. 27. October - November India Online Travel Penetration Nearly One Quarter of Total Travel Market by the End of 2010 will be Booked Online
  28. 28. India Online Travel Market Online Travel Agencies in India Will Nearly Quadruple in Growth Between 2007-2010
  29. 29. October - November Yatra - Analytics
  30. 30. Cont’d…. Yatra - Analytics
  31. 31. <ul><li>Strength of our brand </li></ul>
  32. 32. Strength of our brand – >5 – Very strong brands >3 –Strong brands >1 –Moderate brands <1 –Weak brands Source: AC Nielsen study – Measuring Brand Health in the OTA segment, Aug 2009
  33. 33. 1st by <ul><li>Cash on delivery </li></ul><ul><li>Co-branded Travel Credit Card with Barclays </li></ul><ul><li>BYOP – Build your own package </li></ul><ul><li>Inbound travel company – Yatra Exotic Routes </li></ul><ul><li>Miles based Loyalty Programme </li></ul><ul><li>Travel & Life Insurance as a part of our offering </li></ul>
  34. 34. <ul><li>Reliance Capital Ltd. </li></ul><ul><li>Reliance Capital Ltd, Reliance Energy Ltd, and Reliance Communication Ventures Ltd. are part of the Reliance - Anil Dhirubhai Ambani Group. </li></ul><ul><li>Reliance Capital is one of India's leading private sector financial services companies, and has a net worth of over Rs 5,200 crore (US$ 1.2 billion). Reliance Capital has interests in asset management and mutual funds, stock broking, life and general insurance, and other activities in the financial services sector. </li></ul><ul><li>Reliance Energy is India's leading private sector utility group, with aggregate estimated group revenues of Rs 9,500 crore (US$ 2.2 billion), and total assets of Rs 10,700 crore (US$ 2.5 billion). The group distributes nearly 21 billion units of power to over 25 million consumers in Mumbai, Delhi, Orissa and Goa, across an area covering 1,24,300 sq. kms. </li></ul><ul><li>Reliance Communications Ventures Limited is India's largest private information and communications services provider, with a subscriber base of over 20 million. Reliance Infocomm has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire Infocomm value chain. </li></ul><ul><li>The Reliance Group was founded by late Shri Dhirubhai H. Ambani(1932-2002). click for more info - </li></ul>Our Investors
  35. 35. Cont’d…. Our Investors TV18 Group Television Eighteen (TV18) is India's premier business and consumer news broadcaster (CNBC TV18, CNN-IBN and Awaaz) and a leading media content provider and Internet player (running, and Besides that, it has, over the last decade, provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. It is among the fastest growing media companies in India with a CAGR of almost 100% since its inception in 1993. Among TV18's promoters are Raghav Bahl, one of India's foremost television journalists and a brand in his own right, and Sanjay Ray Chaudhury - television's creative phenomenon and creator of The India Show (more popularly known as The Amul India Show). CNBC TV18 is India's leading business news channel. The channel is a joint venture between CNBC Asia-Pacific and Television Eighteen India Ltd. TV18 owns studios in New Delhi and Mumbai and has a news gathering network of over 200 journalists across the country. Turner International (Turner) and Global Broadcast News (GBN), a TV18 Group Company, also recently announced a partnership to launch a co-branded, 24-hour, English-language general news channel/service in India called CNN-IBN. TV18 has also launched India's first consumer channel, Awaaz, which is growing at a rapid pace and reaches out to India's huge consuming class. South Asia World is TV18's international channel. It is the first English channel dedicated to South Asian viewers across the world. TV18 also owns and operates largest financial news and information portal -
  36. 36. Cont’d…Our Investors Norwest Venture Partners Norwest Venture Partners (NVP) has actively partnered with entrepreneurs to build great businesses for more than 45 years. NVP focuses on investments in information technology including: semiconductor and components, systems, software, services and consumer/Internet technologies. The firm currently manages more than $1.8 billion in venture capital out of its office in Palo Alto, California, USA. Managing Partner Promod Haque has been ranked as a top 10 dealmaker on the annual Forbes Midas List for the past three years. In 2004, Forbes named him as the #1 venture capitalist based on performance over the last decade. NVP has funded over 350 companies since inception. Recent NVP transactions include Airespace (acquired by Cisco Systems), Resonext Communications (acquired by RF Micro Devices), Spinnaker Networks (acquired by Network Appliance) and Winphoria Networks (acquired by Motorola). NVP has also funded such market leaders as Actel Corporation, Brocade Communications, Cerent (acquired by Cisco Systems), Documentum, Extreme Networks, Forte Software (acquired by Sun Microsystems), PeopleSoft and Tivoli Systems (acquired by IBM). Additional information on Norwest Venture Partners is available at
  37. 37. Cont’d…. Our Investors Intel Capital Intel Capital, Intel's global investment organization makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$7.5 billion in approximately 1,000 companies in 45 countries. In that timeframe, 168 portfolio companies have gone public on various exchanges around the world and 212 were acquired or participated in a merger. Notable exits in India include Rediff, NIIT, Sasken Technlogies, Indiainfoline, Sharekhan and Nipuna. In 2007 Intel Capital invested about US$639 million in 166 deals with approximately 37 percent of funds invested outside the United States. For more information on Intel Capital and its differentiated advantages, visit
  38. 38. <ul><li>THANK YOU! </li></ul>