HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY @HENNING LANGER

1. MORE THAN A NEWSPAPER

2. MOPO.DE
SPECIALS
DAILY
NEWSPAPER
& E-PAPER
MAGAZINES
& APPS
MOPO ON SOCIAL MEDIA:
BOOKS & E-BOOKS
SHOP
MOPO LIVE /
EVENTS
LINE
EXTENSIONS
CORE BRAND
MOPO MOBILE /
APPS
MOPO
COMEDY SERIES

3. DIGITAL DISRUPTION?

4. NEWS
ARE
CHEAP

5. IT´S ALL ABOUT
DRAMA AND
EXAGGERATION!

6. DEEP DIVE INTO
CONTENT

7. EXPLORATION

8. BIG TRENDS:
DIGITAL
EXPERIENCES

9. VR STORYTELLING
EXAMPLE: „THE VOID“

10. https://youtu.be/cML814JD09g

11. PLATZHALTER FÜR
TEXT ZU STORY
BEHIND THE NEWS
BIG TRENDS: DIGITAL ASSISTANTS

12. PLATZHALTER FÜR
TEXT ZU STORY
BEHIND THE NEWS
SCREENLESS WORLD

13. CONTEXTUAL CONTENT

14. HYPERLOCAL STORYTELLING:

15. ARREST BY THE POLICE
SECURED WEAPONS
WAR OF BIKER GANGS
CRIME SCENE REEPERBAHN

16. HYPERLOCAL STORYTELLING:

17. 7.30 AM: SYLVIE TAKES
HER SON TO SCHOOL
2.00 PM: SHOPPING
WITH A FRIEND
4.00 PM: RELAXING AT
A RIVERBANK CAFE
A DAY WITH CELEBRITY SYLVIE MEIS

18. 360° STORYTELLING:

19. THE HORROR ABDUCTION OF SARAH P.
THE NOISE PROTECTION
(TELEPHONE) BOOTH
COURT DECISION
INSTRUMENTS OF
TORTURE

20. 360° STORYTELLING:

21. HAUNTED HOUSE
ROLLERCOASTER
WITH 3 LOOPS
„WILD MOUSE“
BUNNYHOPS RIDE
HALL OF
MIRRORS
AN EVENING AT „HAMBURGER DOM“ FAIR

22. THE FUTURE STARTS NOW!

23. MORE THAN A NEWSPAPER