1. India’s Frugal Innovators
A journey. A Mission
Transform Yourself.
Transform Your Organization.
Transform your Impact of the World
2. P&G takeaways from the Journey
From the journey, P&G shall uncover first hand insights into:
• Consumers – their mindsets and aspirations at the middle
and the base of the economic pyramid.
• New models that have leveraged local strengths to deliver
value to underserved markets
• New engagement patterns – between the entities that are
pivotal to creating mutual value
• Opportunities and possibilities for your organization – to
innovate on channels, products, networks, supply chains and
find new and unique solutions within emerging markets for
your organizations
3. Framework For Frugal Innovation
Innovation: Succeeds by doing things differently, not following a set format,
allowing for experimentation and a radically different mindset and allowing for
failure.
There is no Framework, that can promise innovative success. But there are
DOMINANT MINDSETS, which form the basis for altered thinking, making room
for the what, why, how and when questions to be answered by non standard
answers
The P&G team’s India Frugal Innovation journey has been designed to get a real
experience of how IMPLEMENTING THESE MINDSETS- has created radical
solutions leading to real IMPACT on the global landscape
The Framework of Frugal Innovation starts from this seed of the MINDSET and is
then translated into action by visionaries with the Passion to be change-makers.
4. EXPERIENCING THE MINDSETS
From To
‘At’ the bottom (Exploitative) ‘For’ the bottom (Sustainable)
profit alone Market creation
Return on Investment Return On Innovation
ROI(Financial) (Quantity of impact created)
Gap serving (“What do we have that they don’t?”) Unique needs (“What can we discover that we have
never thought of?”)
Creating ‘a’ solution Creating an ecosystem to deliver various solutions
Understanding customers (Traditional profiling) Understanding consumers (Uncovering rustic
wisdom)
5. Framework- Exploring the Mindsets
‘At’ the bottom (Exploitative) to ‘For’ the bottom (Sustainable)
A frugal innovator aims to create a fortune for the end user, rather than start innovating with a
mindset of exploiting the consumer. The result a solution that leads to sustainable growth
Experiential Sessions
Fostera BPO- an enterprise that educated farmers, trained them to become BPO employees and over
time makes them entrepreneurs in charge of the BPO operations, while earning a profit.
Profit alone to Market creation
A Frugal innovator does not address a GAP in the market, instead creates users for his services and
then leap frogs by adding markets, rather than rather than looking at existing consumers, as someone
who need to be targeted to invite spending on products and services.
Experiential Session
Tata Swatch and Ace- an Tata attempt that understood the need for clean drinking water purifier
that did not run on electricity and Tata Ace, that addressed the latent need for the rural farmer to
have a vehicle that made him feel rich. Both innovations were made by creating users, and
understanding their world and unexpressed needs.
6. Framework- Exploring the Mindsets
Return on Investment (Financially) to Return on Innovation (Quantity of
impact created)
Parameters of returns are altered from a traditional number focused approach to a Impact indicators
approach. These help in understanding the holistic value created, the readiness of the market to
spend and the acceptability of the idea. Mindsets of the consumers are altered by innovators over
time
Experiential Sessions
Bharti Telecommunications – A for profit telecommunications company, introduced an outsourced
organizational structure. Lows costs lead to humengous market penetration and increased customer
base, altering the paradigm of life, connectiveness, information exchange and communication.
Gap serving (“What do we have that they don’t?”) to Unique needs (“What
can we discover that we have never thought of?”)
Frugal innovators, spends hours with customers in their worlds and innovate only when there is a
unique discovery and empathy of issues that are important for that kind of market.
Experiential Session
Titan GoldPlus- Innovated by offering low cost jewelry to the Indian market, a product that was
essential in marriages and a huge burden for lower income groups to sustain
7. Framework- Exploring the Mindsets
Creating ‘a’ solution to Creating an ‘ecosystem’ to deliver various solutions
Frugal innovators do more than find a solution, they create an ecosystem that fuels the need for more
solutions. Emphasis is placed on collaborating with other possible players in the innovation journey
from the beginning, to create a viable sustainable proposition
Experiential Sessions
Narayan Hridayala – A hospital that began as a center for blindness and has over time solved other
needs of its users by offering micro finance loans, scaling its operations by combining telemedicine to
offer treatments to patients in remote areas. An eco system of treatment, finance options and
technology has been created.
Understanding customers (Segmentation) to Understanding consumers
(Uncovering them)
Frugal innovations triggers their ideas from getting a true understanding of their consumers, and not
from market segmentations patterns and behaviors. Branding activities are often replaced by trust
and confidence building measures creating a loyal market base with a high level of acceptance
Experiential Session
Tata Nano- Ratan Tata decided to launch the Rs. 1,00,000 car by understanding the needs of the
middle class consumer who was ferrying his family in two wheelers. This inspiration lead to the car
being designed by studying an autorikshaw (a three wheeler) rather than stripping down existing cars
to make a cheaper model. Understanding the customer- FLIPPED the manner of designing the product
letting out of the box thinking be possible
8. Detailing the Journey
Discussing the Framework
Overall Framework
Understanding the essence of these mindsets shall allow the team to evaluate the
What, Why, How and when to Furgal Innovation. Each session shall focus how the
core mindset changed the manner in which the innovation was crafted
Each session, shall be stepping stone in understanding
Triggers that lead to frugal innovation (understanding the ‘why’)
What successful innovators did different (understanding the ‘how’)
Determining the steps to scaling a successful innovation (Scale Steps)
Uncovering the Key Mindsets of an innovative person, team and
organization
The nXtlyf team shall at the end of 3 days synthesize these sessions to transform the
experience into actionable outcomes to explore the Mindsets that can be deployed by
the P&G team.
9. Day 1
March 14, Mumbai
Sl. Session Key Takeaway Overall Venue Time Speakers Speaker
No Speaker Framework Expertise Status
1 Introductio Understanding the Overview Mumbai – 9-10.30 Mr. Confirmed
n Session overall framework of Conference Bhupendra
Frugal Innovation room Sharma
and the role of And 2 P&G
mindsets speakers
whose
sessions
details are to
be discussed
2 AADHAR : Peeping into behind the Creating ‘a’ Mumbai 10.45am- UID is a GOI P&G to
India UID scene operations of solution to 1.30 pm initiative, confirm
project, UID, to see scale Creating an spearheaded
Government management of ‘ecosystem’ to by the ex CEO
of India innovative deliver various of Infosys to
technological solutions solutions by using cost
catering to an diverse effective
audience technology.
10. Day 1 (contd..)
March 14, Mumbai
Sl. Session Key Takeaway Overall Venue Time Speakers Speaker
No Speaker Framework Expertise Status
3 Lunch Informal interaction - - 1.30- 2.30 -
4 India Stepping back to assess Return on Mumbai 2.30- 4.00 Revolutionized P&G and
Telecom the triggers that lead to Investment Conference the manner of nXtlyf are
Revolution : Bharti creating an (Financially) to room running a closing in on
Bharti Airtel heavily outsourced Return on telecom the speaker
business model that Innovation empire, that
permitted it to become (Quantity of has
the key leader in impact demonstrated
Telecom. created) unparallel
growth
5 Field Visits to Visiting the Bharti Bharti 4.30 to 5.45 To be
Airtel Kiosk office, to see a demo of Mumbai determined
and mcommerce team
generation application to be
of value released in the market
added
services
6 Depart to Volvo bus journey 4-5 hours
Pune
11. Day 2 -March 15, Pune
Sl. Session Key Takeaway Overall Venue Time Speakers Speaker
No Speaker Framework Expertise Status
1 Dr. R. A. Customer Forward Assisting in Pune- Hotel 10am-1 Chairman, Confirmed,
Mashelkar Thinking, shedding light understanding Conference 1.30am Marico Aim to
on creating an the cultural room Innovation change the
conductive innovation Indian Mindset Foundation & time to 9.30
environment. on Innovation President, for a hour.
Protecting and scaling Global
innovation through Research
patents Alliance & CSIR
2 Mr Ravi head Discussing the creation Profit alone to Pune Tata 11.00 The leader and
innovation and development Market creation Factory am – concept
cell is journey undertaken for 2.00 developer for
confirming Tata Ace and Nano, pm the 2 vehicles
the speakes that transformed the
by end week rural and global
automobile landscape
respectively
3 Lunch Informal session at Tata
4 The Tata Lessons on cross Understanding Pue Tata 2.30 Creating a Leader of
Swatch team fertilization, leveraging customers to Factory pm solution for the
learning’s from other Understanding -3.30 rural masses innovation
industry for consumers team
breakthroughs
12. Day 3 - March 16, Bangalore
Sl. Session Key Takeaway Overall Venue Time Speakers Speaker
No Speaker Framework Expertise Status
1 Fostera Operational BPO Creating Fostera 8.15-9.00 CEO who set up Confirmed
structure in a rural sustainable the venture.
context solutiuons Mr. Ashok
Kumar
2 Narayana TeleMedicinal Creating an Hosur 9.30-11.0 NARAYANA Contacted
Hrudyala Innovation- Lessons ecosystem Bangalore 0 am HRUDALAYA does him, to
Ya/ Dr. Devi and first hand solution heart surgery at a revert
Shetty experience with social fraction of the
innovation cost and provides
micro finance too
3 Titan Gold Developing a product Serving the Hosur 11.30-1.3 Mr. Natrajan Contacted
Plus basis an insight unique needs Bangalore 0pm
generated from the
market needs.
4 Lunch Hotel 2.30-.3.15
5 Synthesis Consolidating Crystallizing key Titan 3..15 – Mr. Sharma
Session Learning’s of the 3 days insights from the Factory 4.15
into action agendas for experiences
the global P&G team
13. Back-Up Speakers
Sl. No Session Backup Speaker Speakers Expertise Speaker Status
1 For Rama Mr. V Gopalakrishnan Head innovation – Tata Contacted
Sons who spearheaded
the innovation journey in
Tata
2 Dr. Mashelkar Searching for a back up.
Tentatively looking at
some National Level
Innovators
3 Subroto Baghchi To be confirmed by P&G Spearheaded the vote India
Getting the Janagrah CEO Campaign during the recent
for mobilizing community election campaign
reform .
4 For the remaining
organizational sessions and
visits, the visits are fixed and
more than 2 speakers shall
be fixed, each of whom have
an insight
14. nXtylf’s Role and Deliverables
nXtlyf shall work closely with the P&G team over the next few
months to enable the journey to come to life by:
Live facilitation during the journey, to arrive at insights for the team
Arranging and aligning speakers for the 3 day conference
Managing logistics for the flights of nXtylf and the external speakers
Ensure that there is no mention of P&G on any website or publication
Align the sessions to the overall framework on innovation
