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Framework for the frugal innovation Slide 1 Framework for the frugal innovation Slide 2 Framework for the frugal innovation Slide 3 Framework for the frugal innovation Slide 4 Framework for the frugal innovation Slide 5 Framework for the frugal innovation Slide 6 Framework for the frugal innovation Slide 7 Framework for the frugal innovation Slide 8 Framework for the frugal innovation Slide 9 Framework for the frugal innovation Slide 10 Framework for the frugal innovation Slide 11 Framework for the frugal innovation Slide 12 Framework for the frugal innovation Slide 13 Framework for the frugal innovation Slide 14 Framework for the frugal innovation Slide 15
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Framework for the frugal innovation

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Framework for the frugal innovation

  1. 1. India’s Frugal Innovators A journey. A Mission Transform Yourself. Transform Your Organization. Transform your Impact of the World
  2. 2. P&G takeaways from the Journey From the journey, P&G shall uncover first hand insights into: • Consumers – their mindsets and aspirations at the middle and the base of the economic pyramid. • New models that have leveraged local strengths to deliver value to underserved markets • New engagement patterns – between the entities that are pivotal to creating mutual value • Opportunities and possibilities for your organization – to innovate on channels, products, networks, supply chains and find new and unique solutions within emerging markets for your organizations
  3. 3. Framework For Frugal Innovation  Innovation: Succeeds by doing things differently, not following a set format, allowing for experimentation and a radically different mindset and allowing for failure.  There is no Framework, that can promise innovative success. But there are DOMINANT MINDSETS, which form the basis for altered thinking, making room for the what, why, how and when questions to be answered by non standard answers  The P&G team’s India Frugal Innovation journey has been designed to get a real experience of how IMPLEMENTING THESE MINDSETS- has created radical solutions leading to real IMPACT on the global landscape  The Framework of Frugal Innovation starts from this seed of the MINDSET and is then translated into action by visionaries with the Passion to be change-makers.
  4. 4. EXPERIENCING THE MINDSETS From To ‘At’ the bottom (Exploitative) ‘For’ the bottom (Sustainable) profit alone Market creation Return on Investment Return On Innovation ROI(Financial) (Quantity of impact created) Gap serving (“What do we have that they don’t?”) Unique needs (“What can we discover that we have never thought of?”) Creating ‘a’ solution Creating an ecosystem to deliver various solutions Understanding customers (Traditional profiling) Understanding consumers (Uncovering rustic wisdom)
  5. 5. Framework- Exploring the Mindsets ‘At’ the bottom (Exploitative) to ‘For’ the bottom (Sustainable)   A frugal innovator aims to create a fortune for the end user, rather than start innovating with a mindset of exploiting the consumer. The result a solution that leads to sustainable growth Experiential Sessions Fostera BPO- an enterprise that educated farmers, trained them to become BPO employees and over time makes them entrepreneurs in charge of the BPO operations, while earning a profit. Profit alone to Market creation A Frugal innovator does not address a GAP in the market, instead creates users for his services and then leap frogs by adding markets, rather than rather than looking at existing consumers, as someone who need to be targeted to invite spending on products and services. Experiential Session Tata Swatch and Ace- an Tata attempt that understood the need for clean drinking water purifier that did not run on electricity and Tata Ace, that addressed the latent need for the rural farmer to have a vehicle that made him feel rich. Both innovations were made by creating users, and understanding their world and unexpressed needs.
  6. 6. Framework- Exploring the Mindsets Return on Investment (Financially) to Return on Innovation (Quantity of impact created)   Parameters of returns are altered from a traditional number focused approach to a Impact indicators approach. These help in understanding the holistic value created, the readiness of the market to spend and the acceptability of the idea. Mindsets of the consumers are altered by innovators over time Experiential Sessions Bharti Telecommunications – A for profit telecommunications company, introduced an outsourced organizational structure. Lows costs lead to humengous market penetration and increased customer base, altering the paradigm of life, connectiveness, information exchange and communication. Gap serving (“What do we have that they don’t?”) to Unique needs (“What can we discover that we have never thought of?”) Frugal innovators, spends hours with customers in their worlds and innovate only when there is a unique discovery and empathy of issues that are important for that kind of market. Experiential Session Titan GoldPlus- Innovated by offering low cost jewelry to the Indian market, a product that was essential in marriages and a huge burden for lower income groups to sustain
  7. 7. Framework- Exploring the Mindsets Creating ‘a’ solution to Creating an ‘ecosystem’ to deliver various solutions Frugal innovators do more than find a solution, they create an ecosystem that fuels the need for more solutions. Emphasis is placed on collaborating with other possible players in the innovation journey from the beginning, to create a viable sustainable proposition Experiential Sessions Narayan Hridayala – A hospital that began as a center for blindness and has over time solved other needs of its users by offering micro finance loans, scaling its operations by combining telemedicine to offer treatments to patients in remote areas. An eco system of treatment, finance options and technology has been created. Understanding customers (Segmentation) to Understanding consumers (Uncovering them) Frugal innovations triggers their ideas from getting a true understanding of their consumers, and not from market segmentations patterns and behaviors. Branding activities are often replaced by trust and confidence building measures creating a loyal market base with a high level of acceptance Experiential Session Tata Nano- Ratan Tata decided to launch the Rs. 1,00,000 car by understanding the needs of the middle class consumer who was ferrying his family in two wheelers. This inspiration lead to the car being designed by studying an autorikshaw (a three wheeler) rather than stripping down existing cars to make a cheaper model. Understanding the customer- FLIPPED the manner of designing the product letting out of the box thinking be possible
  8. 8. Detailing the Journey Discussing the Framework Overall Framework Understanding the essence of these mindsets shall allow the team to evaluate the What, Why, How and when to Furgal Innovation. Each session shall focus how the core mindset changed the manner in which the innovation was crafted Each session, shall be stepping stone in understanding  Triggers that lead to frugal innovation (understanding the ‘why’)  What successful innovators did different (understanding the ‘how’)  Determining the steps to scaling a successful innovation (Scale Steps)  Uncovering the Key Mindsets of an innovative person, team and organization The nXtlyf team shall at the end of 3 days synthesize these sessions to transform the experience into actionable outcomes to explore the Mindsets that can be deployed by the P&G team.
  9. 9. Day 1 March 14, Mumbai Sl. Session Key Takeaway Overall Venue Time Speakers Speaker No Speaker Framework Expertise Status 1 Introductio Understanding the Overview Mumbai – 9-10.30 Mr. Confirmed n Session overall framework of Conference Bhupendra Frugal Innovation room Sharma and the role of And 2 P&G mindsets speakers whose sessions details are to be discussed 2 AADHAR : Peeping into behind the Creating ‘a’ Mumbai 10.45am- UID is a GOI P&G to India UID scene operations of solution to 1.30 pm initiative, confirm project, UID, to see scale Creating an spearheaded Government management of ‘ecosystem’ to by the ex CEO of India innovative deliver various of Infosys to technological solutions solutions by using cost catering to an diverse effective audience technology.
  10. 10. Day 1 (contd..) March 14, Mumbai Sl. Session Key Takeaway Overall Venue Time Speakers Speaker No Speaker Framework Expertise Status 3 Lunch Informal interaction - - 1.30- 2.30 - 4 India Stepping back to assess Return on Mumbai 2.30- 4.00 Revolutionized P&G and Telecom the triggers that lead to Investment Conference the manner of nXtlyf are Revolution : Bharti creating an (Financially) to room running a closing in on Bharti Airtel heavily outsourced Return on telecom the speaker business model that Innovation empire, that permitted it to become (Quantity of has the key leader in impact demonstrated Telecom. created) unparallel growth 5 Field Visits to Visiting the Bharti Bharti 4.30 to 5.45 To be Airtel Kiosk office, to see a demo of Mumbai determined and mcommerce team generation application to be of value released in the market added services 6 Depart to Volvo bus journey 4-5 hours Pune
  11. 11. Day 2 -March 15, Pune Sl. Session Key Takeaway Overall Venue Time Speakers Speaker No Speaker Framework Expertise Status 1 Dr. R. A. Customer Forward Assisting in Pune- Hotel 10am-1 Chairman, Confirmed, Mashelkar Thinking, shedding light understanding Conference 1.30am Marico Aim to on creating an the cultural room Innovation change the conductive innovation Indian Mindset Foundation & time to 9.30 environment. on Innovation President, for a hour. Protecting and scaling Global innovation through Research patents Alliance & CSIR 2 Mr Ravi head Discussing the creation Profit alone to Pune Tata 11.00 The leader and innovation and development Market creation Factory am – concept cell is journey undertaken for 2.00 developer for confirming Tata Ace and Nano, pm the 2 vehicles the speakes that transformed the by end week rural and global automobile landscape respectively 3 Lunch Informal session at Tata 4 The Tata Lessons on cross Understanding Pue Tata 2.30 Creating a Leader of Swatch team fertilization, leveraging customers to Factory pm solution for the learning’s from other Understanding -3.30 rural masses innovation industry for consumers team breakthroughs
  12. 12. Day 3 - March 16, Bangalore Sl. Session Key Takeaway Overall Venue Time Speakers Speaker No Speaker Framework Expertise Status 1 Fostera Operational BPO Creating Fostera 8.15-9.00 CEO who set up Confirmed structure in a rural sustainable the venture. context solutiuons Mr. Ashok Kumar 2 Narayana TeleMedicinal Creating an Hosur 9.30-11.0 NARAYANA Contacted Hrudyala Innovation- Lessons ecosystem Bangalore 0 am HRUDALAYA does him, to Ya/ Dr. Devi and first hand solution heart surgery at a revert Shetty experience with social fraction of the innovation cost and provides micro finance too 3 Titan Gold Developing a product Serving the Hosur 11.30-1.3 Mr. Natrajan Contacted Plus basis an insight unique needs Bangalore 0pm generated from the market needs. 4 Lunch Hotel 2.30-.3.15 5 Synthesis Consolidating Crystallizing key Titan 3..15 – Mr. Sharma Session Learning’s of the 3 days insights from the Factory 4.15 into action agendas for experiences the global P&G team
  13. 13. Back-Up Speakers Sl. No Session Backup Speaker Speakers Expertise Speaker Status 1 For Rama Mr. V Gopalakrishnan Head innovation – Tata Contacted Sons who spearheaded the innovation journey in Tata 2 Dr. Mashelkar Searching for a back up. Tentatively looking at some National Level Innovators 3 Subroto Baghchi To be confirmed by P&G Spearheaded the vote India Getting the Janagrah CEO Campaign during the recent for mobilizing community election campaign reform . 4 For the remaining organizational sessions and visits, the visits are fixed and more than 2 speakers shall be fixed, each of whom have an insight
  14. 14. nXtylf’s Role and Deliverables nXtlyf shall work closely with the P&G team over the next few months to enable the journey to come to life by:  Live facilitation during the journey, to arrive at insights for the team  Arranging and aligning speakers for the 3 day conference  Managing logistics for the flights of nXtylf and the external speakers  Ensure that there is no mention of P&G on any website or publication  Align the sessions to the overall framework on innovation
  15. 15. http://nxtlyf.com/ contactus@nxtlyf.com
  • JessicaJoyce1

    Jan. 5, 2016

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