Creative Social was founded in 2004 by Mark Chalmers and Daniele Fiandaca. This presentation goes through the highlights of the last 7 years plus gives a brief glimpse into the future

1. PAST, PRESENT &
FUTURE

2. @yellif

3. PAST

4. IAAC

7. #1 Amsterdam
#2 Stockholm
#3 Barcelona
#4 New York
#5 London
#6 Berlin
#7 Sao Paolo
#8 Florence
#9 Shanghai
#10 Antwerp
#11 San Francisco
#12 Paris
#13 Amsterdam (+ London Pop-up)
#14 Montreal

8. Some of the agencies involved:

10. TMTI

11. ABSOLUT DRINKS

14. #1 Amsterdam
#2 Stockholm
#3 Barcelona
#4 New York
#5 London
#6 Berlin
#7 Sao Paolo
#8 Florence
#9 Shanghai
#10 Antwerp
#11 San Francisco
#12 Paris
#13 Amsterdam (+ London Pop-up)
#14 Montreal

16. “Most directors see
music as frosting of
the cake. It's only
when you see it as a
part of the cake it
becomes great”

17. “Movies used to be
the sexiest broads
ever. They are now
like strippers who rip
their clothes off and
don't bother dancing”

20. “Officially pitching
ideas for new films is
open to everyone.
Unofficially it is open
to everyone”

23. “Screwing around is
where all good ideas
come from”

28. ROUND
TABLES

29. Topic 1
Digital agencies have failed. Reason we have failed is that
we have really not shown our value. We have talked about
conversation yet have continued to deliver advertising which
shouts at people. Where we have tried to engage we are
guilty of creating digital ghost towns, sites which are flashy
and apparently are set to get people to engage with the brand
but do not ask the question why would people interact. British
Airways has just launched such a site for Terminal 5 which
allows you to find out the mood of people landing at Terminal
5 – who really cares? It is no wonder digital agencies are
losing their clients to above the line agencies, BBH picks up
Audi from GT, Y&R picks up Virgin Trains from Glue London.
Unless we really show our value this will just continue.
Discuss.

30. WHAT I HAVE
LEARNT FROM
CREATIVE SOCIAL

31. EGOS CAN REALLY KILL
ANY REAL CHANCE OF
COLLABORATION

32. CREATIVES ARE REALLY
NOT THAT GOOD AT
ORGANISING THINGS

33. DON’T JUDGE A BOOK
BY ITS COVER

35. IT’S AMAZING WHAT YOU
CAN ACHIEVE WHEN
FACED WITH ADVERSITY

36. CREATIVE DIRECTORS
GENERALLY DON’T LIKE
WRITING BLOG POSTS

37. I’VE DISCOVERED A
FEW NEW PASSIONS OF
MY OWN

38. Faile

39. Zevs

40. Speto

41. Zevs

42. Vinyl Toys

44. FUTURE

45. CS Events

46. CS Global

47. CS Global
CS Beirut - 17/18 November

48. CS Presents....

49. Next event in London....
Wednesday 7th September

51. CS Publishing

53. Is it still all about the big idea?

55. Love what you do, and don’t
work a day in your life
Confucious

56. CS Labs

59. CS IP

61. @creativesocial daniele@creativesocial.com