This is a presentation we did in Shoreditch house on 5th November based around Creative Social's new book: Hacker, Maker, Teacher, Thief: Advertising's Next Generation, now available on Amazon

1. #HMTT

2. @yellif
@samuelball
@SCA2Dean @jonburkhart

3. Creative Social is a collective of the world's most
pioneering creative directors and business owners
(the Socials).
!
Our goal is to unleash the potential of creatives.

4. #1
Amsterdam #2
Stockholm #3
Barcelona #4
New
York #5
London #6
Berlin #7
Sao
Paolo #8
Florence #9
Shanghai #10
Antwerp #11
San
Francisco #12
Paris #13
Amsterdam
(+
London
Pop-­‐up) #14
Montreal #15
Las
Vegas #16
Beirut #17
Hamburg #18
London
#19
Tokyo
#20
Helsinki
#21
SeaQle

5. #HMTT

6. Which one are you?
#HMTT

7. #HMTT

8. Hacker
#HMTT

9. “A hacker is someone who seeks and
exploits weaknesses in a computer
system or computer network.”
Wikipedia

10. Hack
=
To cut or chop with repeated and
irregular blows
Wikipedia

13. “Hacks, by definition, are more
effective. They take big complicated
problems that can be more easily
solved, whatever the solution takes.
As a result, they remove the gap
between the commercial imperative
and the creative solution.”
Gareth Kay, Founding Partner, Zeus Jones

15. “I’d argue that digital creatives have
evolved in a collaborative creative process
and work environment because they have
always had to hack solutions (you’re only
as good as your programmer).”
Bridget Jung, Creative Director & Editor at Adverblog

20. Growth Hacking
#HMTT

21. “Growth hacking is a marketing
technique developed by technology
startups which uses creativity,
analytical thinking, and social
metrics to sell products and gain
exposure.”
Wikipedia

22. “Growth hackers have a ….mindset of
data, creativity, and curiosity…
[allowing them] .. to accomplish the
feet of growing a user base into the
millions.”
Tech Crunch, September 2012

25. Hacker Workshop

26. Mash-up
Name one or two things
that are broken

28. Mash-up
Name one or two things
that are broken
Name two thing about
services you love

30. Maker
#HMTT

32. “Make something, anything and see
if it leads to an idea. It’s the
opposite process of having an idea
first and then spending ages trying
to make it. Be receptive, trusting,
and allow yourself to be vulnerable
to your own ideas.”
Flo Heiss, ECD, Dare

33. MAKERS

34. TroubleMAKERS

35. WE HAVE ALL BEEN BRAINWASHED

36. THE GREAT BRAINWASHED ‘MAKE
THE WORLD GO ROUND’ BUT NEVER
REALLY CHANGE IT.

37. WHAT SEPARATES THE
TROUBLEMAKERS FROM
EVERYONE ELSE?

38. WASTE NO TIME TRYING TO GAIN
THINGS LIKE ACCEPTANCE,
ATTENTION AND PRAISE.

39. I ain’t gonna work on Maggie’s farm no more
No, I ain’t gonna work on Maggie’s farm no more
Well, I wake in the morning
Fold my hands and pray for rain
I got a head full of ideas
That are drivin’ me insane
It’s a shame the way she makes me scrub the floor
I ain’t gonna work on Maggie’s farm no more
I ain’t gonna work for Maggie’s brother no more

40. FEAR

41. IT’S OKAY TO BE AFRAID

42. YOU CAN BE AFRAID AND
CONFIDENT AT THE SAME TIME.

43. YOU CAN BE AFRAID AND CONFIDENT
AT THE SAME TIME.

44. You can be afraid and confident
at the same time.

45. YOU CAN BE AFRAID AND CONFIDENT
AT THE SAME TIME.

47. YOU CAN BE AFRAID AND CONFIDENT
AT THE SAME TIME.

48. IF YOU’RE NOT WORRIED,
SCARED OR EVER-SO-SLIGHTLY
SHITTING IT, CHANCES ARE
YOU’RE NOT TRYING
HARD ENOUGH.

49. FLUSH TRACKER

50. SHITTING MAN

51. NON-STOP
FERNANDO

52. THE MAGIC HAPPENS WHEN
A CONFIDENT CREATOR MEETS
A CONFIDENT CLIENT.

53. THE CONFORMISTS ARE NOT
BORN, THEY ARE MADE.
LIKEWISE, THE TROUBLEMAKERS
ARE NOT BORN, THEY ARE MADE.

54. Teacher
#HMTT

55. We are Young so let’s
set the World on Fire
#HMTT

56. @SCA2Dean
EVERYONE
SHOULD
HAVE
A
GURU
(OR
TWO)

58. WE
ARE
YOUNG…

59. @SCA2Dean
1.
YOU
SHOULD
CONSIDER
THEIR
MORAL
CODE
OF
CONDUCT
TO
BE
UNIMPEACHABLE.

60. @SCA2Dean
2.
THEY
SHOULD
MAKE
NO
CLAIM
TO
GREATNESS

61. @SCA2Dean
3.
YOU
SHOULD
NOT
BE
RELATED
TO
THEM

62. @SCA2Dean
4.
THEY
SHOULD
NOT
BENEFIT
FINANCIALLY
FROM
YOU.

63. @SCA2Dean
5.
YOU
SHOULD
BE
WILLING
TO
SHARE
YOUR….
…MOST
PRIVATE
THOUGHTS
WITH
THEM.

64. @SCA2Dean
6.
THEY
SHOULD
NOT
IMPART
WISDOM
ON
ANY
MATTERS
WHERE
THEY
LACK
THE
EXPERIENCE.

65. @SCA2Dean
7.
YOU
SHOULD
BE
ABLE
TO
CHALLENGE
THEIR
ADVICE.

66. @SCA2Dean
8.
THEY
SHOULD
WELCOME
YOU
TO
CHALLENGE
THEIR
ADVICE.

67. @SCA2Dean
9.
YOU
SHOULD
BE
WILLING
TO
TAKE
THEIR
ADVICE
AS
DEFINITIVE.

68. @SCA2Dean
10.
IF
YOU
ARE
UNABLE
TO
TAKE
THEIR
ADVICE,
THEN
MOVE
ON.

69. @SCA2Dean
1.
MAKE
CONNECTIONS

70. @SCA2Dean
1.
MAKE
CONNECTIONS
2.
DEEP
CONNECTIONS

71. @SCA2Dean
1.
MAKE
CONNECTIONS
2.
DEEP
CONNECTIONS
3.
PAY
WITH
NEWS

72. @SCA2Dean
THANK
YOU,
NAMASTE.

73. Thief
#HMTT

74. Crea%ve'The*'or'Total'Rip1Off?'
A'Complete'Brand'Balls'Up'

77. Homage !
Inspiration ! Satire!
Thievery Continuum!
Parody!
Gang!
Rape!
F___in ! Theft!
Rip-Off!

80. “Because that’s what we want. We
want you to take from us. We want
you, at first, to steal from us, because
you can’t steal. You will take what we
give you and you will put it in your
own voice and that’s how you will find
your voice.”
!
Jon Burkhart

84. Good$The(?$Throw$at$Sam.$
Bad$The(?$Throw$at$Daniele.$

93. Questions
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