20. Rank Name Country Population
1 Tokyo Japan 34,800,000
2 Guangzhou China 31,700,000
3 Shanghai China 28,900,000
4 Jakarta Indonesia 26,400,000
5 Seoul Korea (South) 25,800,000
6 Delhi India 24,000,000
7 Mexico City Mexico 23,800,000
8 Karachi Pakistan 22,700,000
9 Manila Philippines 22,200,000
10 New York USA 21,600,000
Rank Name Country Population
11 São Paulo Brazil 21,500,000
12 Mumbai India 21,400,000
13 Beijing China 19,300,000
14 Los Angeles USA 17,200,000
15 Ōsaka Japan 16,800,000
16 Moskva Russia 16,500,000
17 Dhaka Bangladesh 16,300,000
18 Cairo Egypt 16,100,000
19 Calcutta India 16,000,000
20 London Great Britain 15,500,000
Urban & influential:
The Majority World
22. Rank Name Country Population
1 Tokyo Japan 34,800,000
2 Guangzhou China 31,700,000
3 Shanghai China 28,900,000
4 Jakarta Indonesia 26,400,000
5 Seoul Korea (South) 25,800,000
6 Delhi India 24,000,000
7 Mexico City Mexico 23,800,000
8 Karachi Pakistan 22,700,000
9 Manila Philippines 22,200,000
10 New York USA 21,600,000
Rank Name Country Population
11 São Paulo Brazil 21,500,000
12 Mumbai India 21,400,000
13 Beijing China 19,300,000
14 Los Angeles USA 17,200,000
15 Ōsaka Japan 16,800,000
16 Moskva Russia 16,500,000
17 Dhaka Bangladesh 16,300,000
18 Cairo Egypt 16,100,000
19 Calcutta India 16,000,000
20 London Great Britain 15,500,000
Urban & influential:
The Majority World
24. “A fast learner, who acts quickly
and initiates rapid change”
Chris Chalk,
Global Strategy Director, Cheil
25. Grounded by
meaningful ideas
• The ability to love and be loved
• Mutual understanding
• Caring
• A source of direct help in times of trouble
• Celebration of good times
• Validation of self-worth
• Security
• A diversity of ideas and influences to
help us grow and learn
• Fun
Source: PBS
26. The agile consumer has
embraced the tension
between…
Quick learning
Fast acting
Rapid change
Thoughtful
Meaningful
Long Term
27. “What they have is soul.
They are mobile and active,
fast and furious, but this is all
anchored in deeper emotional
truths that make them respond
to the security and happiness that
a meaningful relationship provides.”
The agile
consumer