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Seo off page

seo off page

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Seo off page

  1. 1. SEO OFF-PAGE Presented by Budget Delight 5680540, 5680678, 5680667, 5681071
  2. 2. Contents - Definition of Off-Page SEO - Importance of Off-Page SEO - Benefits of Off-Page SEO - Factors that affects Off-Page SEO - Some useful strategies of Off-Page SEO
  3. 3. Definition - activities you can perform outside the boundaries of your website to improve the position of a web site in the search engine results page (SERPs)
  4. 4. Importance - Affects the position of your website on the search engine results page - A web site that is high quality and useful is more likely to have references (links) from other websites
  5. 5. Benefits - Increase ranking → higher in the SERPs & traffic - More exposure → higher rank means higher exposure - Increase PageRank → increase the importance of a website in the eyes of Google → scale of 0-10
  6. 6. Factors that affect SEO-off page Number of inbound links ➔ Check your traffics in “Traffic Travis” BUDGET-DELIGHT
  7. 7. Factors that affect SEO-off page Anchor text to specific pages ➔ Long tail keywords: e.g., "best quality pre-owned brand name items" "best price pre-owned brand name items" ➔ Your personal name: This usually occurs when creating comment links ➔ Naked URL: e.g., http://www.traffictravis.com, www.traffictravis.com ➔ Brand/Business Name ➔ Generic calls to action: e.g., "read more" or "click here"
  8. 8. Factors that affect SEO-off page Quality of links → High website valuable ➔ High PR websites. ➔ .edu or .gov websites. ➔ Authority sites in your niche. A websites that highlight outstandingly in the search results of your keywords or relative keywords ➔ Sites that have been exposed for a long time ➔ Relevant site (relevant to your topic) ◆ Budget-delight items and Jeban.com or beauty blogs
  9. 9. Factors that affect SEO-off page Link building speeds DO NOT PUMP YOUR TRAFFICS !
  10. 10. Off-page Strategies
  11. 11. - Setting up multiple social media platforms - Being active on social media and constantly posting Keyword-rich content - Make sure that you show up in search by using hashtags ★ Create a community of followers ★ Get more back links ★ Make your website, business popular Social Media Engagement
  12. 12. Blogging - Create a unique post - Top Lists - How to.. - Viral Videos ★ Gain more credit from a search engine point of view ★ Build Relationship with customer (CRM)
  13. 13. - Reach out the bloggers that can help brand become an influence to readers - Craft a solid content that is unique ★ High quality backlinks ★ Increase site’s exposure and authority to a wider audience Guest Blogging
  14. 14. Forum marketing - Participating in forum discussion belong to your niche and start posting in forum - Add targeted keyword and website link in the signature ★ Gain backlink every time you post ★ Generate direct traffic
  15. 15. Question and Answer - Answer question related to your business on High PR questions and answers sites - Yahoo Answers - Quora.com - Answers.com
  16. 16. Write Reviews - Business review sites - Yelp! - Google - Ask satisfied customers and close friends to write the powerful reviews on these sites ★ Develop a strong online reputation
  17. 17. Acquire Newsletter Link - Good sources of information from publishers - Curated list of links of Top articles - Preview of a new blog post ★ Distribute its own content massively to a different audience ★ The readers have potential to be brand advocates

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