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From great idea to successful social venture a presentation by Michael Norton for a Better World, 1st September 2011
The importance of great ideas YouthBank Street children’s banking FoodCycle FARM:shop
Take that important first step… …a journey of 1,000 miles begins with a single step Lao Tzu
What are those steps? DECIDE TO DO IT Find the person to lead it. Usually YOU Get some people around you. These will be your CHEERLEADERS ACTUALLY DO SOMETHING. Don’t sit around writing applications or seeking charity status Learn as you go along. There are NO RULES
VISION is more importantthan STRATEGY
Things often work out differently
You need an enterprising solution
You need an enterprising solution
Marketing and selling are key
HAVE FUN!

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How great ideas can become successful social ventures: what it takes and some lessons from experience