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Reclutamiento 2.0: Cómo buscan los profesionales de Recursos Humanos a las personas que buscan trabajo? Informe Infoempleo sobre Redes Sociales y Mercado de trabajo

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Reclutamiento 2.0: Cómo buscan los profesionales de Recursos Humanos a las personas que buscan trabajo? Informe Infoempleo sobre Redes Sociales y Mercado de trabajo

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Reclutamiento 2.0: Cómo buscan los profesionales de Recursos Humanos a las personas que buscan trabajo? Informe Infoempleo sobre Redes Sociales y Mercado de trabajo

  1. 1. Alfonso Alcántara Gómez COACHING 2.0 PERSONAS Y EMPRESAS GESTIÓN 2.0 DE TALENTO“No busques profesionales, haz que te encuentren.”
  2. 2. “Los demás encuentranempleo por enchufe, yosiempre por networking.”
  3. 3. ¿Es 2.0 esta ‘película’?
  4. 4. COMPARTIR¿Es 2.0 esta ‘película’?
  5. 5. 900 millones 5 millones buscan+500 se conectan cada día empleo en la Red Fuente: Facebook May12
  6. 6. ¡CLIENTES! 900 millones 5 millones buscan+500 se conectan cada día empleo en la Red Fuente: Facebook May12
  7. 7. reclutamiento EN REDES SOCIALES
  8. 8. reclutamientoEN REDES SOCIALESCandidatos pasivos 15-26%Comunicación candidatos 15-26%Comunidades de talentoEmployer branding Youtube 20%Ofertas publicación 40-53%
  9. 9. “28% de los usuarios supersociales* encontró trabajo en una red social.” JOBVITE 2011, EEUU*Más de 150 contactos en alguna de las 3 redes
  10. 10. eficiencia2.01E2.0 = POS x REP POSICIONAMIENTO REPUTACIÓNNo busques profesionales, ¡haz que te encuentren!
  11. 11. selección 2.0Selección 2.0 no es buscarprofesionales en las redescuando se requieren, sinoconocerlos antes de quesea necesario reclutarlos
  12. 12. hibridaciónLos portales de empleose ‘socializan’; las redessociales se ‘portalizan’
  13. 13. simplicidad 2
  14. 14. simplicidad 2
  15. 15. simplicidad 2 1995
  16. 16. simplicidad 2 1995“Se logra la perfección no cuando ya nose tiene nada que agregar, sino cuandono se tiene nada que quitar.” Saint Exupery
  17. 17. transparencia 3“Tras muchas entrevistas detrabajo decidí no hacer más amenos que conociera antes elcurriculum del entrevistador.” @iuzquiano
  18. 18. Keenan Cahill Keenan Cahill4talento
  19. 19. Keenan Cahill Keenan Cahill4talento
  20. 20. “Todo el mundo es un genio. Si juzgas a un pezpor su habilidad para escalar un árbol, creerátoda su vida que es un estúpido.” Einstein competencias
  21. 21. 5marcaDI QUIÉN ERES ANTES DE QUE LO PIENSEN LOS DEMÁSMarca Lo que quieres venderReputación Lo que te compranProfesionalidad Lo que demuestras
  22. 22. “Elige la ‘perla’ que quieres mostrar”
  23. 23. “Elige la ‘perla’ que quieres mostrar”
  24. 24. 6reputaciónReputación es ‘estar en lamente’ de los profesionalesy clientes que quieres quete encuentren
  25. 25. 7estrategia 2.0En Twitter generas marca; enFacebook, vendes; en Linkedin,conectas; en Pinterest, expones;y en tu blog, dispones
  26. 26. networking 8
  27. 27. networking 8
  28. 28. networking 8“No son las empresas las quecontratan personas. Son laspersonas quienes las contratan.”
  29. 29. LEY DEL NETWORKING2.0Todas las conversacionesen las redes sociales sonentrevistas de trabajo
  30. 30. LEY DEL NETWORKING2.0Todas las conversacionesen las redes sociales sonentrevistas de trabajo Corolario “Cualquier conversación en redes sociales podría ser una entrevista de trabajo.”
  31. 31. 9contenidosLas redes sociales generanmás visibilidad pero nomayor ‘interesantibilidad’
  32. 32. curriblog
  33. 33. 10 profesionales DE RRHH“El futuro de laselección depersonal pasapor las redes.”
  34. 34. 10 profesionales DE RRHH“El futuro de laselección depersonal pasapor las redes.” 78%
  35. 35. empleo2.0 PROFESIONALES DE RRHH
  36. 36. empleo2.0“Los que dicen que las redessociales no sirven tal vez serefieren a su propia red social.” PROFESIONALES DE RRHH
  37. 37. reputación PROFESIONALES DE RRHH
  38. 38. reputación“Si no te gusta lo querecibes, analiza lo que emites.” PROFESIONALES DE RRHH
  39. 39. Encontrar talento enlas redes sociales esbarato; no buscarlopuede salir caro
  40. 40. inspiración
  41. 41. inspiración“La gente no sabe lo quequiere hasta que se loenseñas.” Steve Jobs
  42. 42. Alfonso Alcántara Gómez COACHING2.0 PERSONAS Y EMPRESAS yoriento@gmail.com“Si quieres que los demás te sigan, no tienes más que ir delante de ellos.”

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