Digital marketing social media workshop learning Ananth V at ITM Universe, Vadodara - This 2 day event was hosted & organized by Konvophilia and ITM Universe

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Digital Marketing and Social media
Workshop
At ITM Universe, Vadodara
By Ananthanarayanan V
Founder & CEO - Techdivine Creative Services
www.ananthv.com Twitter @AnanthV9 www.facebook.com/AnanthV9
1
1st
April & 2nd
April, 2016

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This presentation is part of a 2 Day LIVE Digital Marketing Social
media workshop series – Trainer: Mr. Ananthanarayanan V
www.ananthv.com hosted, planned & organized by ITM Universe and
Konvophilia at ITM Universe, Vadodara, Gujarat on 1st
and 2nd
April
2016.
This event was a hands-on training event experience, so these slides
too have been created mainly for the 100+ Participants who attended
this event Live at ITM Universe as “HIGHLIGHTS” of the Digital
Marketing Training 2 day event.
In case of queries: Feel free to reach Mr.Ananth V
~ Twitter @AnanthV9 ~ Facebook.com/AnanthV9

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Two Registered Brands: Founded in 2010
1) Techdivine®
2) Your SMQ – Social Media Quotient ®
About “Techdivine Creative Services”
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Social Media
Marketing
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#ITMUniverse
You can check out & view the LIVE and real-time conversations of this Digital
Marketing and Training 2 day event on Twitter under the Hashtag #ITMUniverse

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What is Digital Marketing?
SOCIAL MEDIA MARKETING integrated with.....
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Results you could expect from
these campaigns (Digital
Marketing)
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Someone mentioned to me,
that, “I got lot of traffic today”
and I immediately said, “Wow!”
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SO WHAT IS REALLY GOING ON out
there?
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What does a BRAND
mean?
In the Digital world today?
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“Social media is not about Hits,
Likes or Follows. It was, is and will
always be about PEOPLE.
PEOPLE buy from PEOPLE they
TRUST.
HUMANIZE YOUR
BRAND.”
First RULE
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HUMANIZE YOUR BRAND
1. GOALS
2. TARGET AUDIENCE
3. WHO YOU Really Are?
4. Drawing a line to what you can afford to share
5. Bring your Personality online
6. Be Professional, fun & yet, non-obtrusive
7. 50 - 30 - 20 RULE ~ “YOU~ VALUE-ADD ~
OTHERS”
8. RESPOND
9. Be Sincere!
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Approaching Digital as BRANDS or as
Individuals?
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Planning and Strategies for Digital
Marketing as a BRAND
1) GOALS: Specific
2) CONSUMER RESEARCH INSIGHTS
3) CONSUMER DEMOGRAPHICS AND CLEAR FOCUS ON TARGET AUDIENCE
4) SOCIAL NETWOKING & DIGITAL PLATFORMS
5) CONTENT MARKETING: Relevant
6) SOCIAL MEDIA CALENDAR
7) SOCIAL MEDIA ANALYTICS
8) TAKE FEEDBACK, COMMUNICATE, MEASURE, IMPROVIZE
9) WORK TOWARDS ROI & HUMANIZE YOUR BRAND! Do not Automate!
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At this stage: We discussed -
CASE STUDIES – Actual case study
based on ROI and the process and steps
we took including statistics, LIVE and
real-time metrics, tools etc to deliver
SALES ROI using Digital Marketing and
Social Media.

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5 steps: Creating a balanced and targeted digital marketing campaign
https://ananthv9.wordpress.com/2016/04/09/5-steps-creating-a-balanced-and-targeted-
digital-marketing-campaign/
At this stage: We worked on -
- Creating Your own BLOG and Blog post
- Core plugins, Blog dashboard, widgets,
topics such as tags, categories, SEO,
New posts, Media, etc
- Blogging as a Professional or a BRAND
- Steps and process for Creating your
own ADS as a BRAND Using:
- - - Facebook ADS
- - - Google Adwords

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DAY 2:
We did a Quick recap and then worked on Hands-on:
- Creating and using Twitter and facebook as a Brand or a
Professional
- Google Analytics
- Facebook insights
- Twitter insights
- Case study approach
- LIVE dummy campaign of creating a Social media
marketing and Digital marketing campaign using Blog,
Twitter, Facebook and other process, tools etc to design a
campaign and share it LIVE with Q & A.
- Q & A

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If you have any queries, feel free to reach me across any of
these platforms:
Twitter @AnanthV9
Facebook.com/AnanthV9
www.ananthv.com
THANK You for your time.
Have an amazing and resourceful connect ahead.
Be Well
Ananth V
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