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DECISION MAKING
Decision Making

          Perceptions
           Perceptions
              of the
               of the
            decision
             decision
             maker
              maker




           Outcomes
Decision Making
 Decision making is the process of choosing a
  course of action for dealing with a problem or
  opportunity.
 Steps in systematic decision making.
    Recognize and define the problem or opportunity.
    Identify and analyze alternative courses of action,
    and estimate their effects on the problem or
    opportunity.
    Choose a preferred course of action.
    Implement the preferred course of action.
    Evaluate the results and follow up as necessary.
Phases of Decision making
        Process

Intelligence activity
Design activity
Choice activity
Stages of decision making
         Process
The identification phase
The development phase
The selection phase
Decision making Process
 Certain decision environments.
    Exist when information is sufficient to predict the
    results of each alternative in advance of
    implementation.
 Risk decision environments.
    Exist when decision makers lack complete
    certainty regarding the outcomes of various
    courses of action, but they are aware of the
    probabilities associated with their occurrence.
Decision making Process
 Uncertain decision environments.
    Exist when managers have so little information on
    hand that they cannot even assign probabilities to
    various alternatives and their possible outcomes.
    Described as a rapidly changing setting in terms
    of:
      External conditions.
      The information technology requirements needed for
      analyzing and making decisions.
      The people who influence problem and choice
      definitions.
Types of decisions.
Programmed decisions.
  Involve routine problems that arise regularly
  and can be addressed through standard
  responses.
Nonprogrammed decisions.
  Involve nonroutine problems that require
  solutions specifically tailored to the situation at
  hand.
Decision-making model
Classical decision theory
 Classical decision theory assumes the
 manager faces a clearly defined
 problem, knows all possible action
 alternatives and their consequences,
 and then chooses the optimum solution.
Behavioral decision theory
 Behavioral decision theory accepts the
 notion of bounded rationality. It
 assumes the manager acts only in
 terms of what is perceived about a
 given situation, and then chooses a
 satisficing solution.
Assumptions of the Rational
Assumptions of the Rational
  Decision-Making Model
  Decision-Making Model
              1.
               1.   Problem clarity
                     Problem clarity
              2.
               2.   Known options
                     Known options
              3.
               3.   Clear preferences
                     Clear preferences
              4.
               4.   Constant
                     Constant
                    preferences
                     preferences
              5.
               5.   No time or cost
                     No time or cost
                    constraints
                     constraints
              6.
               6.   Maximum payoff
                     Maximum payoff
Steps in the Rational
 Steps in the Rational
Decision-Making Model
Decision-Making Model




                   EXHIBIT   5-3
Social Model
Social model is drawn from psychology,
which explain as human behavior being
guided largely by their unconscious
desires. Social pressures and influence
may cause the manager to make
irrational decision.
Making Choices
Making Choices
Four reason for escalation of
        commitment
Project characteristics
Psychological determinants
Social forces
Organizational determinants
Intuition.
The ability to know or recognize quickly
and readily the possibilities of a given
situation.
A key element of decision making under
risk and uncertainty.
Escalation of Commitment
11-9
Figure 11-4


  Psychological and Social
  Determinants
  * Ego defense
  * Individual motivators
  * Peer pressure
  * Saving face
  Organizational Determinants
  * Breakdown in communication
  * Politics                             Escalation   Poor results
  * Organizational inertia                   of          or
                                        commitment    outcomes
 Project Characteristics
 * A delayed return on the investment
 * Setbacks attributed to temporary
   causes

  Contextual Determinants
  * External political pressure
Simon’s Normative Model of
         Decision Making
Based on premise that decision making is
not rational
Decision making is characterized by
 * limited information processing
 * use of judgmental heuristics
 * sacrificing
Making Choices
Making Choices
Judgmental Heuristics
Availability Heuristic: A decision maker’s tendency
to base decisions on information that is readily
available in memory.
Representativeness Heuristic: The tendency to
assess the likelihood of an event occurring based on
one’s impressions about similar occurrences.
The Adjustment Heuristic: In this heuristic, the
decision maker makes a judgment by starting from an
initial value and the adjust to make the final decision.
Decision-Style Model
Decision-Style Model




                   EXHIBIT   5-5
Participative Decision Making
         Techniques
The Three Components of
The Three Components of
       Creativity
        Creativity




                   EXHIBIT   5-4
11-15
Figure 11-7
              A Model of Organizational
              Creativity and Innovation
   Individual Characteristics
   Intellectual abilities
   Tacit (implied) and explicit knowledge          Individual creative
   Styles of thinking                             behavior/performance
   Personality traits
   Intrinsic task motivation


   Group Characteristics
   - Norms         - Diversity                       Group creative
   - Cohesiveness - Roles
   - Size          - Problem-solving approaches   behavior/performance


   Organizational Characteristics                   Organizational
   - Culture        - Strategy
   - Resources      - Structure                     creativity and
   - Rewards        - Technology                      innovation
11-11

             A Model of Participative Management
                                                 Acceptance
   Participation in           Autonomy         and Commitment
    Goal Setting               Increased
   Participation in        control over work
  Decision Making              behavior
                                                  Security



                  Contingency
                    Factors
                                                                 Performance
           * Design of work
                                                                and Innovation
           * Trust
           * Readiness to Participate



                                                 Challenge
   Participation in
                            Completion of
  Problem Solving
                             Meaningful
   Participation in
                               Tasks
       Change
                                                 Satisfaction
11-12

                Management Decision Styles
   You solve the problem or make the decision yourself, using
          information available to you at that time.
       You obtain the necessary information from your subordinate(s),
          then decide on the solution to the problem yourself.
       You share the problem with relevant subordinates individually,
         getting their ideas and suggestions without bringing them together
         as a group. Then you make the decision that may or may not reflect
         your subordinates’ influence.
       You share the problem with your subordinates as a group,
          collectively obtaining their ideas and suggestions. Then you make
          the decision that may or may not reflect your subordinates’ influence.
       You share a problem with your subordinates as a group. Together you
          generate and evaluate alternatives and attempt to reach agreement
          (consensus) on a solution.
Advantages and Disadvantages of
11-10a
Table 11-3a


                Group-Aided Decision Making
  Advantages                 Disadvantages
  1. Greater pool of knowledge
     1. Social pressure
  2. Different perspectives  2. Minority domination
  3. Greater comprehension 3. Logrolling
  4. Increased acceptance 4. Goal displacement
  5. Training ground         5. “Groupthink”
11-14b

            Group Problem-Solving
            Techniques (continued)
     Nominal Group Technique: Process to
       generate ideas and evaluate solutions
      This technique reduces roadblocks to
       group decision making by
       * separating brainstorming from evaluation
       * promoting balanced participation
       * incorporating mathematical voting
          techniques
Group Problem-Solving
11-14c




               Techniques (continued)
         The Delphi Technique: Process to
          generate ideas from physically
          dispersed experts

         Computer-Aided Decision Making:
          Computers are used to reduce
          consensus roadblocks while collecting
          more information faster
Organizational Constraints on
 Organizational Constraints on
       Decision Makers
       Decision Makers
Performance Evaluation
   Evaluation criteria influence the choice of actions.
Reward Systems
   Decision makers make action choices that are
   favored by the organization.
Formal Regulations
   Organizational rules and policies limit the
   alternative choices of decision makers.
System-imposed Time Constraints
   Organizations require decisions by specific
   deadlines.
Historical Precedents
   Past decisions influence current decisions.
Choosing problems
 In choosing problems to address, ask and
  answer the following questions:
    Is the problem easy to deal with?
    Might the problem resolve itself?
    Is this my decision to make?
    Is this a solvable problem within the context of the
    organization?
Reasons for decision
   making failure.
Managers too often copy others’ choices and try to
sell them to subordinates.
Subordinates may believe the manager is
imposing his or her will rather than working for
everyone’s interests.
Managers may focus on the problems they see
rather than the outcomes they want.
Managers use participation too infrequently.
Decision making framework
 Manager or team leader uses information that he
 or she possesses and decides what to do without
 involving others.
 Variant 1  manager solves the problem or
 makes the decision alone.
 Variant 2  manager obtains the necessary
 information from others and then decides
 Manager or team leader consults with others and
 allows them to help make the final choice
Ethics into decision making
 Ways to infuse ethics into decision making.
   Develop a code of ethics and follow it.
   Establish procedures for reporting violations.
   Involve employees in identifying ethical issues.
   Monitor ethical performance.
   Reward ethical behavior.
   Publicize ethical efforts.
Ethics into decision making
 Morality is involved in:
    Choosing problems.
    Deciding who should be involved in making
    decisions.
    Estimating the impacts of decision alternatives.
    Selecting an alternative for implementation.
 An effective decision needs to solve a problem as
  well as match moral values and help others

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Decision making

  • 2. Decision Making Perceptions Perceptions of the of the decision decision maker maker Outcomes
  • 3. Decision Making  Decision making is the process of choosing a course of action for dealing with a problem or opportunity.  Steps in systematic decision making. Recognize and define the problem or opportunity. Identify and analyze alternative courses of action, and estimate their effects on the problem or opportunity. Choose a preferred course of action. Implement the preferred course of action. Evaluate the results and follow up as necessary.
  • 4. Phases of Decision making Process Intelligence activity Design activity Choice activity
  • 5. Stages of decision making Process The identification phase The development phase The selection phase
  • 6. Decision making Process  Certain decision environments. Exist when information is sufficient to predict the results of each alternative in advance of implementation.  Risk decision environments. Exist when decision makers lack complete certainty regarding the outcomes of various courses of action, but they are aware of the probabilities associated with their occurrence.
  • 7. Decision making Process  Uncertain decision environments. Exist when managers have so little information on hand that they cannot even assign probabilities to various alternatives and their possible outcomes. Described as a rapidly changing setting in terms of: External conditions. The information technology requirements needed for analyzing and making decisions. The people who influence problem and choice definitions.
  • 8. Types of decisions. Programmed decisions. Involve routine problems that arise regularly and can be addressed through standard responses. Nonprogrammed decisions. Involve nonroutine problems that require solutions specifically tailored to the situation at hand.
  • 10. Classical decision theory  Classical decision theory assumes the manager faces a clearly defined problem, knows all possible action alternatives and their consequences, and then chooses the optimum solution.
  • 11. Behavioral decision theory  Behavioral decision theory accepts the notion of bounded rationality. It assumes the manager acts only in terms of what is perceived about a given situation, and then chooses a satisficing solution.
  • 12. Assumptions of the Rational Assumptions of the Rational Decision-Making Model Decision-Making Model 1. 1. Problem clarity Problem clarity 2. 2. Known options Known options 3. 3. Clear preferences Clear preferences 4. 4. Constant Constant preferences preferences 5. 5. No time or cost No time or cost constraints constraints 6. 6. Maximum payoff Maximum payoff
  • 13. Steps in the Rational Steps in the Rational Decision-Making Model Decision-Making Model EXHIBIT 5-3
  • 14. Social Model Social model is drawn from psychology, which explain as human behavior being guided largely by their unconscious desires. Social pressures and influence may cause the manager to make irrational decision.
  • 16. Four reason for escalation of commitment Project characteristics Psychological determinants Social forces Organizational determinants
  • 17. Intuition. The ability to know or recognize quickly and readily the possibilities of a given situation. A key element of decision making under risk and uncertainty.
  • 18. Escalation of Commitment 11-9 Figure 11-4 Psychological and Social Determinants * Ego defense * Individual motivators * Peer pressure * Saving face Organizational Determinants * Breakdown in communication * Politics Escalation Poor results * Organizational inertia of or commitment outcomes Project Characteristics * A delayed return on the investment * Setbacks attributed to temporary causes Contextual Determinants * External political pressure
  • 19. Simon’s Normative Model of Decision Making Based on premise that decision making is not rational Decision making is characterized by * limited information processing * use of judgmental heuristics * sacrificing
  • 21. Judgmental Heuristics Availability Heuristic: A decision maker’s tendency to base decisions on information that is readily available in memory. Representativeness Heuristic: The tendency to assess the likelihood of an event occurring based on one’s impressions about similar occurrences. The Adjustment Heuristic: In this heuristic, the decision maker makes a judgment by starting from an initial value and the adjust to make the final decision.
  • 24. The Three Components of The Three Components of Creativity Creativity EXHIBIT 5-4
  • 25. 11-15 Figure 11-7 A Model of Organizational Creativity and Innovation Individual Characteristics Intellectual abilities Tacit (implied) and explicit knowledge Individual creative Styles of thinking behavior/performance Personality traits Intrinsic task motivation Group Characteristics - Norms - Diversity Group creative - Cohesiveness - Roles - Size - Problem-solving approaches behavior/performance Organizational Characteristics Organizational - Culture - Strategy - Resources - Structure creativity and - Rewards - Technology innovation
  • 26. 11-11 A Model of Participative Management Acceptance Participation in Autonomy and Commitment Goal Setting Increased Participation in control over work Decision Making behavior Security Contingency Factors Performance * Design of work and Innovation * Trust * Readiness to Participate Challenge Participation in Completion of Problem Solving Meaningful Participation in Tasks Change Satisfaction
  • 27. 11-12 Management Decision Styles  You solve the problem or make the decision yourself, using information available to you at that time.  You obtain the necessary information from your subordinate(s), then decide on the solution to the problem yourself.  You share the problem with relevant subordinates individually, getting their ideas and suggestions without bringing them together as a group. Then you make the decision that may or may not reflect your subordinates’ influence.  You share the problem with your subordinates as a group, collectively obtaining their ideas and suggestions. Then you make the decision that may or may not reflect your subordinates’ influence.  You share a problem with your subordinates as a group. Together you generate and evaluate alternatives and attempt to reach agreement (consensus) on a solution.
  • 28. Advantages and Disadvantages of 11-10a Table 11-3a Group-Aided Decision Making Advantages Disadvantages 1. Greater pool of knowledge 1. Social pressure 2. Different perspectives 2. Minority domination 3. Greater comprehension 3. Logrolling 4. Increased acceptance 4. Goal displacement 5. Training ground 5. “Groupthink”
  • 29. 11-14b Group Problem-Solving Techniques (continued) Nominal Group Technique: Process to generate ideas and evaluate solutions  This technique reduces roadblocks to group decision making by * separating brainstorming from evaluation * promoting balanced participation * incorporating mathematical voting techniques
  • 30. Group Problem-Solving 11-14c Techniques (continued) The Delphi Technique: Process to generate ideas from physically dispersed experts Computer-Aided Decision Making: Computers are used to reduce consensus roadblocks while collecting more information faster
  • 31. Organizational Constraints on Organizational Constraints on Decision Makers Decision Makers Performance Evaluation Evaluation criteria influence the choice of actions. Reward Systems Decision makers make action choices that are favored by the organization. Formal Regulations Organizational rules and policies limit the alternative choices of decision makers. System-imposed Time Constraints Organizations require decisions by specific deadlines. Historical Precedents Past decisions influence current decisions.
  • 32. Choosing problems  In choosing problems to address, ask and answer the following questions: Is the problem easy to deal with? Might the problem resolve itself? Is this my decision to make? Is this a solvable problem within the context of the organization?
  • 33. Reasons for decision making failure. Managers too often copy others’ choices and try to sell them to subordinates. Subordinates may believe the manager is imposing his or her will rather than working for everyone’s interests. Managers may focus on the problems they see rather than the outcomes they want. Managers use participation too infrequently.
  • 34. Decision making framework Manager or team leader uses information that he or she possesses and decides what to do without involving others. Variant 1  manager solves the problem or makes the decision alone. Variant 2  manager obtains the necessary information from others and then decides Manager or team leader consults with others and allows them to help make the final choice
  • 35. Ethics into decision making  Ways to infuse ethics into decision making. Develop a code of ethics and follow it. Establish procedures for reporting violations. Involve employees in identifying ethical issues. Monitor ethical performance. Reward ethical behavior. Publicize ethical efforts.
  • 36. Ethics into decision making  Morality is involved in: Choosing problems. Deciding who should be involved in making decisions. Estimating the impacts of decision alternatives. Selecting an alternative for implementation.  An effective decision needs to solve a problem as well as match moral values and help others