2. BUSINESS BACKGROUND
Shop Name: Queen Tailor Shop
Location: Subang jaya, Malaysia
Business hours : 0900 – 1700 except for weekends
Why in Subang Jaya?
• Population Concentration
• Many schools and universities
3. Products That We Offer
• fit formal attire
• school uniforms
• choir robes
• big and tall clothing
• and any type of clothing that fit
4. Services That We Provide
• tailor made (measurements of client is needed)
• formal attire renting
• clothing alteration (can remeasure and repair if customer is not satisfied for free)
• restyling of outdated clothes
• zipper repairs
Others
• price will be cheaper if customers provide their own fabric
• membership can get discount
5. MARKET ANALYSIS
How big is the market?
• Quite big
-Many competitors to have
-Need to make sure our products and services stand out
-Needs to rethink pricing policy
6. Target Customer
• Adults (suits)
• Students (uniforms)
• Anyone that needs fit attire but low budget
WHY?
-most people want formal attire to be fitting
-looks nicer with fit attire
7. Potential Competitor
• Club Man Shop
• See Bee Tailor
• Cyc Tailor shop
• Egypt Tailor Shop
• SPARK MANSHOP
• Alazar Tailor
• Spotlight Tailor Design
• Merlee Shariff
• L & J CLOTHES ALTERATION
8. Strength and Weakness of Competitors
• Strength: -Have more experiences
-Have fix customers
• Weakness: -Pricing is too high
-Less service
9. Marketing Strategies
Benefit of this service:
• Quality making.
• Fulfil customer’s requirement.
• Will complete work on time.
10. Sales strategy
• For first time purchasing customer will get 20% discount for next time purchase.
• For those who bring your own fabric to make clothes will cost cheaper.
• Business card- business card is a message to alert people you started something new in your
area.
• Collect points and get a free gift.
• Can paid after getting the attire ( for those who decide go to our shop to get attire)
• If more orders are made, the service will be cheaper.
• Provide postage but fees will be included.
• Refund is not available once you the payment is made.
• Can redo if the services are not satisfactory / get damaged clothes
11. Pricing:
• Depending on what fabrics customers choose.
• RM 13.5/hour for workmanship
Advertising and Promotional activities:
• Set advertisement on the newspaper.
• Email to us if you want to booking: Queenstailors@hotmail.com
• Our FB pages : https://www.facebook.com/queens-tailors
• Follow our Instagram: Queens Tailoring
12. • Business card sample & advertisement poster sample
TAILORING SERVICE
BELINDA LAU
MANAGER
Subang Jaya, Kuala Lumpur,
Malaysia
Tel: 1234567890
Opening Hours: 0900 – 1700
Mon - Fri
13. Management Strategies
TAKE THE FIRST PROFESSIONAL STEP - PARTNERSHIP
• Quality and Solidarity
• Fashion and Trend Management/Manager (1st Partner) – uphold and ensue the global trend
of tailoring, promote new fashion to the local society.
• Equipment and Supplies Management/Manager (2nd Partner) – maintain and regenerate
store equipment and basic supplies.
• Accounting and Marketing Management/Manager (3rd Partner) – payment system,
advertising flyers, distance tailoring and social media marketing (collection display,
customers testimonials, sewing services, operation cultures, online boutique and samples)
• Human Resources Management/Manager (4th Partner) – right recruitment, orienting and
training, benefits, incentives and wages management, dispute solutions and communication
efficiency.
14. Initial start-up plan
4 managers and 2 middle-class experienced employees, with common responsibilities of:
Custom tailoring
Alteration works (Retailers’ Subcontract)
Formal attire rental services
1 lower employees, who responsible for product selling.
15. Future expansion
• Open boutique and working place in the city trading centres
• 100 middle-class experienced employees
• Premade loads of luxury formal attires for renting services
16. Financial Plan
• It is a 4 individual partnership so the
capital is shared.
• Business License cost for new
registration of small business is RM30
and RM30 consistently for every year
(According to Suruhanjaya Syarikat
Malaysia SSM)
• Each owner has to pay around RM2730
to start this business
• Hopefully no loans are needed
No. Single Unit (RM) Total Cost (RM)
Industrial Sewing
Machine
3 1000 3000
Embroidery
Machine
1 3000 3000
Thread 100
Location Rent 1 2000
Advertising cost 500
Packaging cost 200
Water &
Electricity bill
150
Other costs
(Resit book,
Cashier, Display
shelf etc)
500
Total 9450
17. Sales forecast
• Sales forecasts estimates the sales for the forecast period.
• Total cost of stock = man power = employee pay (RM1500)
• 1 day working hours is 8 hours. Employees are earning RM9 per hour.
• Fabric cost does not count because it is paid fully by the consumer
• Using the Margin method, Estimated sales forecast = (total cost of stock x mark up
÷100)+ total cost of stock
• Estimated sales forecast = (RM9 x 50/100) + 9 = 13.50
• So we will be earning RM4.50 profit per hour for each sewing project
• So for the first year, we will be earning around RM129,600 profit
18. IN 3 YEARS…
Profit by
company
• RM 129,600 X 3
• Total = RM 388,000
Deducting
initial budget
• RM 388,000 – RM 9480 = RM 379,320
• RM150 (Water&Electricity bill per month) x
36 = RM 5400
• RM 379,320 – RM 5400 = RM 373,920
Split among
owners
• RM 373,920 / 4 = RM 93,480 per owner
19. Conclusion
• Action plan
Strategies Service Product Finance
create a unique
positioning in market
provides freebies that
competitor don't
better quality Increase worker
salaries when they
provide with good
service
create sales more favourable
opening hour
more beautiful
packing
Try to reduce the
electricity wastage by
using efficient
machines
website is more
efficient and reliable
offer online ordering
where competitor
don't
more efficient Use extra income to
supply more
machines
20. References / Citation
• How to Start My Own Sewing Business. (n.d.). Retrieved October 29, 2015.,
http://smallbusiness.chron.com/start-own-sewing-business-4853.html
• How to Start My Own Sewing Business. (n.d.). Retrieved October 29, 2015.,
http://www.entrepreneur.com/businessideas/homebased-tailor
• Registration Fees of Business and Companies | Suruhanjaya Syarikat Malaysia (SSM).
(n.d.). Retrieved October 29, 2015., http://www.ssm.com.my/en/table-of-fees-rob-roc
• What is Marketing Analysis? (2015, May 4). Retrieved October 29, 2015.,
http://pestleanalysis.com/what-is-marketing-analysis/
• START YOUR OWN SEWING BUSINESS IN 5 EASY STEPS. (n.d.). Retrieved October 29,
2015., http://www.ebay.com/gds/START-YOUR-OWN-SEWING-BUSINESS-IN-5-EASY-
STEPS-/10000000006397042/g.html
