The document summarizes a study on the viability of subscription models for online news. The study surveyed over 800 Hong Kong residents on their willingness to pay for online news access. The results found that very few users actually paid for online content, and most had no intention to pay in the future, preferring free alternatives. Younger users and those who spent more time reading newspapers were more likely to pay, while higher income individuals were less likely. The research concluded that online news has a demand curve of zero, meaning consumers will consume free news but any price above zero leads to zero demand, making subscription models difficult for generating economic viability for online news publishers.
1. Willingness to Pay for Online News: An Empirical Study on the Viability of the Subscription Model A powerpoint for Com 548 MCDM University of Washinton Yun Li Oct 20, 2009
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3. What is the viability of the subscription model?
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