1. Component 2 Evolving Media
Section A: VIDEO GAMES
Media Industries & Media Audiences
2. What you will need to know
• You should be able to discuss the commercial context of
the set text from independently owned to it’s acquisition
by a ‘new media’ conglomerate (Microsoft.)
You should be able to discuss the extent to which the set
text is indicative of changes in media industries
• You should be able to discuss the target audience for the
set text and how it encourages audience participation.
• You should be able to discuss how technology is used to
distribute the game across a range of platforms.
16. • 2nd most successful video game of all time?
https://www.youtube.com/watch?v=3rhYLe4Q-IU
17. Top 5 most successful videogames
(Forbes 2016)
1. Tetris (495 million copies sold)
2. Minecraft (106.86 million)
3. Wii Sports (82.78 million)
4. Super Mario Bros. ( 40+ million)
5. Grand Theft Auto V (65 million)
18. Which generates the highest revenue?
(makes the most money)
• Music
• Film/Video
• Games
21. • In fact, the video game industry is more successful than film and
music put together.
• According to polygon.com, global revenue for video games
estimated at about $83.6 billion in 2014 alone.
• In that same year, the film industry made $36.4 billion, according to
MPAA.
• Statista.com states the music industry made $15.06 billion.
Although this seems very impressive, it should be taken with a grain
of salt seeing as how the film industry revenue in these stats don't
really account for DVD sales, streaming, etc.
23. Destiny
World's most expensive video game
cost more than £310 MILLION to make
$75 million more than Avatar - Hollywood's
most expensive blockbuster film to date
Game was developed by studio Bungie, maker
of the Halo franchise, and published by
Activision, which is behind the Call of Duty
series
25. Videogame timeline
• 1-8th generation and years
• Arcade – Home PC – Console – handheld – smart
phones
• 1st video game
• 1st games console
• Released dates of Nintendo, SONY, Microsoft etc
• First age rating
• 1st hand held video game device
• 2013 – big 3 releases!
29. Videogame timeline
• 1-8th generation and years
• Arcade – Home PC – Console – handheld – smart
phones
• 1st video game PONG
• 1st games console 1972 with the Magnavox Odyssey
• Released dates of Nintendo, SONY, Microsoft etc
• First age rating
• 1st hand held video game device
• 2013 – big 3 releases!
31. Age rating
• The British Board of Film
Classification (BBFC) 1970s – 2012. The BBFC
still classify all games featuring strong
pornographic (R18-level)
• In July 2012, the Video Standards Council -
VSC Rating Board became the sole UK
statutory video games regulator for the UK.
The VSC Rating Board has been a PEGI
Administrator since 2003 and subsequently
uses the PEGI criteria to classify video games.
• April 2003 PEGI set up
37. The Story of Mojang and Markus ‘Notch’ Persson
The Minecraft story 1 or 2
The Minecraft story 2 of 2
Why Notch sold Minecraft
38. History of Minecraft
• Who is Markus ‘Notch’ Persson?
• What nationality is he and his company?
• What is his company called?
• What is the advantage of an open source platform?
• When was Minecraft available on-line?
• What was the official release date of Minecraft?
• When was the Microsoft take over? Price agreed?
39. History of Minecraft
• Markus ‘Notch’ Persson
• Swedish
• Mojang
• Platform – open source – ability to adapt by users
• Available from Jan 2011 beta version (>1 million purchases
in one month)
• Official release Nov 2011 (16 million users/4 million
purchases)
• Microsoft take over 2014 $2.5 Billion
40. Video Game Industry
Similar to the film industry
Multi million
budget
Triple A Video
games
Independent
cheap low
budget
41. Video Game Industry
Similar to the film industry
Multi million
budget
Triple A Video
games
Independent
cheap low
budget
2014
Microsoft take over
$2.5 billion
43. Independent
cheap low
budget
•2011 beta version > 1 million
purchases in 1 month.
•April 2011 est. US $33 million
revenue
•Nov 2011 Official release > 16
million users.
•4 million purchases..
•2012 Xbox 360 and XBoxLive.
•2013 Minecraft Pi – educational
and novice versions.
44. Multi million
budget
Triple A Video
games
2014
Microsoft take over
$2.5 billion
2015 30 million copies sold in total
To date > 121 million copies sold
Purchasable over internet via PlayStation
Network and Xbox Live
Cross media content = $$$ and
new customers reached
45. Multi million
budget
Triple A Video
games
2014
Microsoft take over
$2.5 billion
Dec 2015 Nintendo downloadable copies on sale
June 2016 Nintendo physical copies available
May 2017 Nintendo Switch version
Sept 2017 Nintendo 3DS downloadable
Minecraft Storymode (TellTale Games via Steam)
46. Microsoft smart phones
Xbox consoles
Digital versions of same game for different device
Windows 10 O/S
Download through Microsoft Cloud server
Microsoft Realms
PROMOTING MICROSOFT BRANDS
47. Microsoft smart phones
Xbox consoles
Digital versions of same game for different device
Windows 10 O/S
Download through Microsoft Cloud server
Microsoft Realms
PROMOTING MICROSOFT BRANDS
48. Microsoft smart phones
Xbox consoles
Digital versions of same game for different device
Windows 10 O/S
Download through Microsoft Cloud server
Microsoft Realms
PROMOTING MICROSOFT BRANDS