Konferencja Re:Media - Transformacja prasy: nowe produkty, nowe strategie, 8 grudnia 2015 roku (organizator: Związek Kontroli Dystrybucji Prasy)

1. Proprietary + Confidential
Digital News Initiative - Results through
dialogue
Eero Korhonen
Dec 8th, Warsaw

2. Proprietary + Confidential
Innovation
fund
Training &
Research
Product
development

3. Accelerated Mobile Pages

4. Proprietary + Confidential
Publisher appsSocial,
aggregators
Targeted
queries
Serendipitous
discovery
Search
Habitual use

5. Proprietary + Confidential
● Mobile is our main focus
● Mobile web suffers from slow,
cluttered sites
● User experience is not good
● Mobile Apps create silos and
reduce diversity
What is happening?

6. of people abandon a website that
takes more than 3 seconds to load40%
Performance

7. Introducing
Accelerated Mobile Pages
Web pages, today Accelerated Mobile Pages

8. Live Demo

9. www.ampproject.org

10. Embedded Youtube Player Pilot

11. Online video is a big
opportunity in News
➔ Highly engaging for viewers
➔ ‘Snackable’ in clips throughout the day
➔ Lucrative for publishers
...but video is also…
➔ technically complex
➔ expensive to maintain
➔ and rapidly evolving (e.g. UGC content)

12. www.digitalnewsinitiative.com

13. Google | Digital News Initiative | Proprietary & Confidential
Thank you!

14. Training & Research

15. Right Click on Grey
Box to Replace
Image. DELETE THIS
TEXT.
Collaborate with journalists and entrepreneurs to build
the future of media.
Data Programs & ExperimentsTools

17. Proprietary + Confidential
g.co/newslab

19. Proprietary + Confidential
www.digitalnewsreport.org

20. Innovation

21. DNI Innovation Fund
€150m over 3 years
Digital journalism
New business models

22. Proprietary + Confidential