How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
Watch Zach Smith's recording of this presentation here: https://youtu.be/dXb5UttkUCk Zach Smith is a serial entrepreneur, having never had a “real” job his entire life. He’s always starting, selling, running, and managing businesses. Zach loves helping others turn their dreams, ideas, and inspirations into successful companies. This passion led to his creation of Funded Today, LLC, America’s most successful crowdfunding firm and largest provider of crowdfunding marketing services worldwide. Along with his Co-Founder, Thomas Alvord, he has raised over $35,000,000…and counting…for over 200 crowdfunding campaigns in just the last 18 months alone. Funded Today holds the titles on Kickstarter for the following: Most Funded Clothing Company (Baubax Travel Jacket - #4 Most Funded Project of all time, $9.1 Million Raised), Most Funded Socks (SilverAir), Most Funded Travel Bag (GoBag), Most Funded App (Yoga Time), Most Funded Watch (LunoWear Watches), 2nd Most Funded Sunglasses (The Hughes Aviators) Most Funded Smart Luggage (Trunkster $1.3 Million Raised) and he holds Top 5 “Most Funded” titles in 10+ other categories. Chances are, if you’ve seen a successful campaign on Kickstarter, Zach Smith, Thomas Alvord, and Funded Today have had something to say about it! Zach graduated Suma Cum Laude as the Valedictorian from Weber State University’s Goddard School of Business and Economics with a business degree specializing in Accounting. Zach speaks fluent Mandarin. For two (2) years (2011 and 2014), under Zach’s leadership, Zach’s other companies received 3rd Place at the prestigious Utah Student 25 competition. Funded Today is on track to break into the Inc. 5000 for 2016 and is one of the fastest growing privately held companies in the country. Zach has been featured in numerous publications including USA Today, TechCrunch, Mashable, Entrepreneur, Forbes, and The Huffington Post. He is the Co-Author of the upcoming book "Funded" and he is also the Co-Founder of "CrowdCon Virtual", the largest virtual crowdfunding training and education summit in the world. Zach Smith splits his time in Hershey, Pennsylvania and South Ogden, Utah and he enjoys playing indoor soccer, basketball, weight lifting, reading and listening to business and self-help books, traveling the world, and working with inventors, entrepreneurs, and start-ups. To learn more about Funded Today, and to see if your project or idea qualifies for funding, apply here: http://Funded.Today/get-more-pledges/
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How to Raise Money Crowdfunding on Kickstarter - Startup Bros - Import Summit -Training and Presentation - Sunday, October 11th, 2015
- 1. The World’s Most Successful Crowdfunding Marketing Agency
- 2. In the past 18 months we’ve helped start-ups, inventors, and entrepreneurs raise over $35 Million USD
- 3. Last month alone we raised $7 Million USD
- 4. In the next 12 months we are on track to raise $90 Million USD
- 6. How many of you have a business idea?
- 7. How many of you have actually done something SUBSTANTIAL with that idea?
- 8. How many of you would like to make $100k in 30 days?
- 12. 45,000 PEOPLE PLEDGED $9,192,055
- 13. So….Why crowdfunding? Most of you are on Amazon. How can this avenue benefit you?
- 14. 1. Kickstarter Backers are Innovators and Early Adopters Therefore, conversion rates are much, much better
- 15. 2. Kickstarter Backers are Forgiving
- 18. 3. “2.0” Your Existing Amazon Products
- 20. 4. You do NOT need money upfront. No angel investing is required. No venture capitalism is required. You retain 100% EQUITY in your “company”
- 21. 10 Principles For A Successful Crowdfunding Campaign
- 22. 1. Create a great product
- 24. Ubiquity “techy”/cool Awesome Product + Compelling “Chill Factor” Story__ Huge Chance For Success! The Formula…
- 26. 2. Know thy margins
- 28. If you can’t spend money to make money, you do NOT have a business!
- 29. 3. Set Your Least Viable Goal (LVG)
- 31. 4. Tell Have a great story
- 32. The Right Way
- 33. The Wrong Way
- 35. 5. Show Don’t Tell Featuring Your Benefits
- 38. 6. Have Multiple Pledge Levels - Upsells
- 41. 7. Time Your Launch
- 45. 8. Market Your Product
- 46. Pre-Campaign FFF
- 47. Launch The 3 P’s (PPP)
- 48. Post-Campaign
- 49. 9. Just Do It
- 50. 10. Fail Fast
- 51. Bonus Point: Who to choose?
- 52. We used to wonder which was better. After running over 200 campaigns on both platforms, we now know. Here is why KS is better: a. KS has more traffic b. KS has a higher conversion rate, even when both pages are exactly the same c. KS has better branding & credibility, so associating with KS gives you more credibility d. When you do your part to drive conversions on KS, KS will reward you by featuring you higher up in their popular category. This is how most people browse and discover projects on KS. KS traffic accounts for 30% to 60% of a project's sales. So imagine raising $500,000, but instead of $500,000 it's actually $1 million because of all the extra traffic and sales KS sends your way for being popular. On the other hand, IG has some random algorithm that doesn't reward the top projects.
- 55. Any questions?
Editor's Notes
- How many of you know what Kickstarter is? How many of you have no clue what Kickstarter is? Explain briefly how KS works.
- 1. This is copy.
- 1. This is copy.
- More images than text. Benefits more than features. Have a great video.
- 1. This is copy.
- Have an early bird Let people back for more than 1 of your product Have different price points.
- Have an early bird Let people back for more than 1 of your product Have different price points.
- Have an early bird Let people back for more than 1 of your product Have different price points.
- Launch seasonally Don’t launch when someone else has the same thing on KS.
- 1. Data / market validation
- 1. Data / market validation
- 1. Data / market validation
- 1. Data / market validation