Profile of house of Tapal ....

5. What The Tapal Facts
You can drink the world’s
most expensive afternoon tea
at the Hong Kong Ritz Carlton
for up to $8,888 dollars.

6. Chairman: Aftab Tapal
• Aftab Tapal is the third generation of the Tapal family and
the current Chairman of the company. After completing his
degree in Marketing with Associates in Applied Sciences
from USA, Aftab returned to join the family business in 1977.
While managing the day to day operations of the company,
Aftab embarked upon a journey which was based on the
principles of fair, honest and differentiated business practice.
This journey has provided an admirable work culture and a
Corporate Brand which has acquired the recognition of being
market leader in its respective category of business.

7. Director: Mehvish
Tapal
• Mehvish Tapal is the 4th generation of
the Tapal family and a Director in the
company. Mehvish joined the family
business immediately after graduating
with Honors degree from Imperial College
London. Mehvish has served various job
rotations covering HR, Marketing and
Supply Chain. Her prime area of interest
includes Brand Innovation and Business
Management.

8. CEO: Samar Hayat
• Samar has around 20 years of rich & diversified
experience in the FMCG industry, having worked on
progressive brands in Pakistan, Arabian Peninsula,
India & Africa. He launched his career in Pakistan with
Procter & Gamble in 1998 and held various leadership
positions within P&G. During his tenure with P&G he
led giant global brands such as Ariel, Pampers, Gillette,
Head & Shoulders and Pantene in his area of
responsibility. His last role before joining Tapal Tea was
Commercial Leader & Brands Director – Hair Care,
Shave Care, Feminine Care, Oral Care, Beauty Care –
Arabian Peninsula at Procter & Gamble based out of
Dubai, UAE.

9. Introduction
• Tapal—being the flagship brand—for all tastes, is leading tea brand of
Pakistan. It was started from small shop by Adam Ali Tapal, which
later transmogrified into successful company grabbing lion share of
tea market.
• People are pretty attracted by it since it is available in every retailer
store as Tapal has more than 500 distributors.

10. • Tapal’s story is as old as
Pakistan. It started in a
small dukan (shop) in Jodia
Bazaar, when Adam Ali
Tapal began importing
Ceylon teas and developed
a specialized product
called Family Mixture. This
was a blend of leaf and
dust tea and was sold in
brown thelis (paper bags).

11. Competitors:
• Lipton
• Loose Pati
• Supreme
• Other direct & indirect
substitutes

12. Market Share
Tapal, 40, 40%
Others, 60, 60%
Sales
Tapal Others

13. What The
Tapal Facts
Tea is 99%
water and can be
counted as part
of your required
daily eight glasses
of water.

14. Imports: Kenya

15. Exports
20+ countries
&
06continents

16. Latest Product;
Tapal Tezdam
(2003)

17. CSR Activities
• In December 2014, Tapal hosted a blood donation drive at the
Indus Hospital in Karachi, which is a tertiary care
multidisciplinary hospital that was constructed in 2004, for a
noble cause supporting those in need, which yielded a turnout of
344 people. It was heart-warming to see such a large turnout of
people willfully participating in a great cause like this.

18. THE CITIZENS FOUNDATION PRIMARY SCHOOL – TAPAL CAMPUS

19. Abh dil ki suno!!

22. Shrupp
Shrupp!!
Tea was good.

23. What the Tapal
facts
•Want to stay
in the
know? 80%
office workers
discover
what’s
happening at
work over a
cup of tea.

24. Video Link:
National Tea
• Latest TVC
https://www.youtube.com/watch?v=ARM-
xN1Gq30
• Tapal Old and New packaging
https://www.youtube.com/watch?v=8aJhYvr9iq
4

25. Abh dil se
suno
“THANKYOU”